Chief Revenue Officer (CRO)

• Jun 2023 - Present

Every month, SecureCo delivers millions of calls to major organizations like insurers, utilities, airlines, carriers, retailers and banks. SecureCo’s Intelligent Voice Platform makes deploying and managing voice services easy, secure and flexible. Whether it is needed for multi-cloud, hybrid cloud or on-premise environments, we augment existing and future calling technology, enhancing human and AI based customer interactions to deliver a world class customer experience. Every month, SecureCo delivers millions of calls to major organizations like insurers, utilities, airlines, carriers, retailers and banks. SecureCo’s Intelligent Voice Platform makes deploying and managing voice services easy, secure and flexible. Whether it is needed for multi-cloud, hybrid cloud or on-premise environments, we augment existing and future calling technology, enhancing human and AI based customer interactions to deliver a world class customer experience.

Advisory Board Member

• May 2023 - Present

Battery Pollution is a battery recycling & battery recycling technology company focussed on both the physical shredding of spent batteries and the reprocessing of waste battery materials into "2nd life" raw products - including cobalt, lithium, nickel, graphite, copper & other rare earth elements. Battery Pollution is a battery recycling & battery recycling technology company focussed on both the physical shredding of spent batteries and the reprocessing of waste battery materials into "2nd life" raw products - including cobalt, lithium, nickel, graphite, copper & other rare earth elements.

Founder & Director

• Mar 1999 - Present

Since 1999, Tony Simonsen Advisory (TSA) has helped businesses of all size Grow & Scale. With a particular focus on the alignment of Sales, Marketing & Customer Success, TSA becomes a seamless extension to your existing team. Since 1999, Tony Simonsen Advisory (TSA) has helped businesses of all size Grow & Scale. With a particular focus on the alignment of Sales, Marketing & Customer Success, TSA becomes a seamless extension to your existing team.

Chief Operating Officer

• Feb 2020 - Jun 2023

Payapps bridges the gap between multiple organisations and stakeholders by providing an easy-to-use, real-time status of progress claims. Developed specifically for the construction industry, it allows everyone to collaborate on a single platform, eliminating the need for endless spreadsheet reconciliations, email trails and phone calls. Payapps has operations in Australia, New Zealand and Europe. Recruited to drive growth and deliver increased market share against established and emerging competitors. Significant focus on driving improved operational efficiency and scale while focusing on aggressive growth requirements. End-to-end responsibility for all aspects of the Payapps business, including all go-to-market functions, products, and engineering. Show less

Chief Operating Officer

• Aug 2018 - Jan 2020

Soprano Design is a leading provider of mobile messaging technology for mobile network carriers and enterprise customers worldwide. Headquartered in Sydney, Australia, with regional offices in the US, UK, Singapore, Sweden, Malaysia, and Romania. Soprano is the premier enterprise messaging partner for Telstra, one of the world’s largest telecommunications companies, and a strategic partner to 15 mobile network operators in four major global regions, including AT&T in the US, EE in the UK, and Starhub in Singapore. Recruited to lead the global customer-facing operations with a large and diverse employee base headed by a team of 5 Vice Presidents and Directors leading Sales, Customer Success, and Marketing. Charged with leading a complete business transformation, establishing a new strategic direction, leading a financial turnaround, and building a robust and high-performing leadership team. Show less

Vice President - Australia, New Zealand, Japan & Korea

• Apr 2017 - Aug 2018

Polycom helps organizations unleash the power of human collaboration. Over 400,000 companies and institutions worldwide defy distance with secure video, voice and content solutions from Polycom to increase productivity, speed time to market, provide better customer service, expand education and save lives. Polycom and its global partner ecosystem provide flexible collaboration solutions for any environment that deliver the best user experience, the broadest multi-vendor interoperability and unmatched investment protection.Recruited to lead all operational functions of this unified communications solution provider after several years of declining revenue and profitability, overseeing a team in sales, support, marketing, and operations located in multiple geographies. Show less

Managing Director - Australia & New Zealand

• Nov 2015 - Apr 2017

Managing Director - Australia & New Zealand

• Apr 2014 - Jul 2015

Avaya is a leading global provider of next-generation business collaboration and communications solutions, providing unified communications, real-time video collaboration, contact centre, networking and related services to companies of all sizes worldwide. Recruited to turn around a poorly performing organisation suffering from Organizational, Market, Partner and People-based issues and bring about a renewed focus on Growth, Efficiency, Customers, Partners and the Team. I oversaw all operations for this $100M+ AUD business. Show less

Managing Director

• Jan 2012 - Apr 2014

Equinix, Inc. (Nasdaq: EQIX) connects businesses with partners and customers worldwide through a global platform of high-performance data centres containing dynamic ecosystems and the broadest choice of networks. Platform Equinix connects more than 4,000 enterprises, cloud, digital content, and financial companies, including more than 680 network service providers, to help them grow their businesses, improve application performance and protect their vital digital assets. Recruited to guide the organisation to the next level of growth. Overall responsibility for the operations of this $90+ million-dollar business, along with the leadership of a large workforce charged with driving significant growth year over Year. Show less

Managing Director - Australia

• May 2008 - Apr 2012

Recruited initially to stabilise the financial positioning of the company during a period of zero growth in the business. Hired by APME President and challenged to turn around history of declining sales and profitability. Led all operations of the $50+ million business with sales operations throughout Australia and New Zealand. Provided leadership for a 170+ person workforce and hold full P&L responsibility. Oversee all finances, business development, sales, marketing, service, support, human resources and administrative affairs. Show less

Director - Global Services ANZ

• Dec 2006 - Apr 2008

As the Director of Global Services I provide leadership, direction and control for the evolving Global Services effort in the Australia and New Zealand (ANZ) geography. As the executive in this role I am responsible for formulating a cohesive vision and tactical execution capability that creates and enhance service offerings, sells and implement these services in ANZ in conjunction with Sales Managers and partners.

Technology Solutions Director

• Oct 2005 - Dec 2006

Chief Executive Officer

• Dec 2004 - Nov 2005

Engaged to turnaround underperforming elements of the business and prepare the business for eventual sale or acquisition strategy. Responsible for all aspects of Allied’s business, including Sales, Delivery, Human Resources, Finance and Administration. My remit was to turn around an underperforming business focussing on Profitability, Cash flow, Quality of Service Delivery and paying close attention to the three main areas of People/Process and Tools. Engaged to turnaround underperforming elements of the business and prepare the business for eventual sale or acquisition strategy. Responsible for all aspects of Allied’s business, including Sales, Delivery, Human Resources, Finance and Administration. My remit was to turn around an underperforming business focussing on Profitability, Cash flow, Quality of Service Delivery and paying close attention to the three main areas of People/Process and Tools.

Director - Advanced Services

• 2002 - 2004

Responsible for developing and executing a successful business model and services strategy that enhanced the adoption of Cisco solutions for our customers and our partners. Implemented innovative measures to manage the Services practice in the Asia Pacific region and provided overall leadership in the areas of implementation, incubation and services to create competitive advantage for Cisco Solutions and products. This included developing a competitive services practice in collaboration with corporate marketing, various Cisco business units and pertinent strategic partners Show less

Director - Professional Services Asia Pacific

• 2001 - 2002

Responsible for leading team of highly skilled technical, project management and business development staff engaged in proving leading technology solutions to the Enterprise and Service Provider marketplace

Senior Manager - Partner Development - Asia Pacific

• 2000 - 2001

Responsible for building significant and differentiated capability amongst Cisco’s partner community with specific focus on Advanced and Emerging Technologies and markets.

Manager - Strategic Alliances Asia Pacific

• 1999 - 2000

Responsible for developing the capability and framework that allowed Cisco to align with key customers and partners across the region

Manager - Professional Services - Australia and New Zealand

• 1997 - 1999

My main areas of responsibility were the successful implementation of multiple projects as an integrated whole, delivering the total business solution on time and within budget. My position call upon me to manage conflicts within the framework of the business and program objectives, and provides priority resolution. I am also responsible for the overall planning and management of major opportunities and proposal response process. Key roles include management of contract negotiation, risk assessment, disaster recovery and quality assurance Show less

Professional Services Manager

• 1989 - 1997