Experience

Bolder & Co. Creative Studios

• United States
• Advertising Services
• 1 - 100 Employee

• Director of Brand Strategy

  • May 2020 - Present



Amy Klinger, LLC

• Content Development + Message Strategy

  • Jan 2020 - Present

  My professional life has led me down many paths—from marketing-communications professional to freelance copywriter, in-house content development to agency-side creative. I have had the good fortune to work with amazingly smart and talented strategic and creative partners in all kinds of industries—consumer products, alternative energy, healthcare, higher education and banking & finance, to name a handful. I'd love to share my portfolio with you. Give a shout.



HMC Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Creative Director

  • Jan 2018 - Dec 2019

• Senior Copywriter

  • Jul 2016 - Dec 2017



Saint Michael's College

• United States
• Higher Education

• Associate Director - Web Strategy + Content

  • Jan 2016 - Jul 2016

  Colchester, VT As a member of the Marketing team, my primary focus is on gathering, disseminating, and presenting compelling content and essential information via the Saint Michael's College website. This requires a robust understanding of the decision journey experienced by prospective students and their parents beginning sophomore year in high school through acceptance and enrollment, while also serving the needs of faculty/staff, alumni, current students, and other communities. At the same time, I… Show more As a member of the Marketing team, my primary focus is on gathering, disseminating, and presenting compelling content and essential information via the Saint Michael's College website. This requires a robust understanding of the decision journey experienced by prospective students and their parents beginning sophomore year in high school through acceptance and enrollment, while also serving the needs of faculty/staff, alumni, current students, and other communities. At the same time, I provide message and content strategy for various marketing efforts, serve on multiple committees, write for the alumni magazine and other communications, and participate in initiatives focused on post-graduation career development. Show less



Keurig Green Mountain, Inc.

• United States
• Food & Beverages
• 400 - 500 Employee

• Content Director

  • Sep 2014 - Dec 2015

  Waterbury, VT Handled content creation and strategic direction of written content for Keurig and Green Mountain Coffee brands as well as other owned beverage brands, including Laughing Man, Tully's, Barista Prima, Cafe Escapes, Green Mountain Naturals, and several others.

• Copywriter

  • Mar 2013 - Sep 2014

  Responsible for developing creative content for new and existing brands across all mediums: product names, brand stories and personas, packaging and promotions, blogs and ads, and everything in between. Is also a trained member of the Sensory Quality Panel for Green Mountain Coffee.



Asgood & Better Marketing

• Managing Partner

  • Oct 2007 - Mar 2013

  Burlington, Vermont Area Asgood & Better was a virtually-based ad/marketing agency that offered creative services "as good and better" than traditional brick and mortar agencies. The firm was comprised of a group of marketing, design and development telecommuters with extensive experience in a range of industries.



Northern Power/Distributed Energy Systems

• Marketing Manager

  • Jan 2002 - May 2007

  • Developed and implemented marketing plans, including collateral production, public relations campaigns, speaking engagements, and internal/external outreach communications efforts. • Managed marketing and public relations programs. • Developed and implemented branding strategies. • Assisted with strategic position and competitive analysis of business in the market place. • Created, wrote and produced promotional materials (short videos, print collateral, websites, and… Show more • Developed and implemented marketing plans, including collateral production, public relations campaigns, speaking engagements, and internal/external outreach communications efforts. • Managed marketing and public relations programs. • Developed and implemented branding strategies. • Assisted with strategic position and competitive analysis of business in the market place. • Created, wrote and produced promotional materials (short videos, print collateral, websites, and advertisements). • Wrote press releases, articles, website copy, media kits, etc. • Edited and proofread print and electronic materials. • Managed $400,000 budget, including advertising, tradeshow and public relations activities. • Directed designers and other vendors in all stages of production of print and electronic materials. • Developed special events programs and themes. • Organized and managed conferences and tradeshow activities. Show less



Hill International, Inc.

• United States
• Construction
• 700 & Above Employee

• P.R. & Communications Specialist

  • Jan 2001 - Dec 2001



Die Mobiliar

• Switzerland
• Insurance
• 700 & Above Employee

• Marketing Coordinator

  • Jul 2000 - Dec 2000



AND Design & Advertising

• Copywriter

  • Sep 1999 - May 2000



United Way of the Great Salt Lake Area

• Marketing Communications Associate

  • Dec 1997 - Sep 1999



Univeristy of Utah

• Writing Instructor

  • Sep 1996 - Dec 1997



Prentice Hall

• Book and Periodical Publishing
• 1 - 100 Employee

• Assistant Editor

  • Apr 1994 - Aug 1995