Kevin C. O'Neil, MBA

Google Ads Campaign Manager Level 2 at GR0
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Contact Information
us****@****om
(386) 825-5501
Location
Pueblo, Colorado, United States, US

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Stephanie Hooper

Kevin has the best attitude. He is so great to work with. He is always willing to pitch in and help even when it has nothing to do with his current position. He is eager to expand his knowledge and he tackles new challenges with ease. Clients enjoy working with him and they appreciate the outstanding results he obtains through content marketing, SEO, digital marketing, and PPC. I highly recommend Kevin for any position he applies for. He is an excellent team player and person to work with.

Katie Reynolds

At the risk of sounding cliche, Kevin is such a team player. He is always willing to learn new things, whether or not they are relevant to his current role, because he truly cares about expanding his knowledge into as many areas as he can in order to become a better and more well-rounded person. He has great ideas, is extremely motivated and self-disciplined, and exerts a positive influence on everyone he meets. He does not hesitate to contribute as much as he can and has been a valuable asset to the team.

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Credentials

  • Google Ads - Measurement Certification
    Google
    Oct, 2022
    - Nov, 2024
  • Google Ads Apps Certification
    Google
    Oct, 2022
    - Nov, 2024
  • Google Ads Creative Certification
    Google
    Oct, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Oct, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Oct, 2022
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Oct, 2022
    - Nov, 2024
  • Grow Offline Sales Certification
    Google
    Oct, 2022
    - Nov, 2024
  • Shopping Ads Certification
    Google
    Oct, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jul, 2022
    - Nov, 2024
  • Microsoft Advertising Certified Professional
    Microsoft
    Apr, 2022
    - Nov, 2024
  • SEMRush SEO Toolkit Exam
    Semrush
    Aug, 2021
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Google Ads Campaign Manager Level 2
      • Apr 2023 - Present

    • Google Ads Media Buyer Level 1
      • Jan 2023 - Apr 2023

    • Google Ads Campaign Manager Level 1
      • Oct 2022 - Apr 2023

    • United States
    • Advertising Services
    • Founder/Chief Executive Officer
      • Aug 2017 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • PPC Specialist
      • Feb 2022 - Sep 2022

    • Senior SEO Analyst
      • Jul 2021 - Sep 2022

    • United States
    • 1 - 100 Employee
    • Sales And Marketing Specialist
      • Nov 2018 - Jun 2021

      Leader in medical staffing sales Manage & train new employees Create new SOPS Leader in medical staffing sales Manage & train new employees Create new SOPS

    • United States
    • Consumer Services
    • Co-Founder/Chief Marketing Officer
      • Mar 2018 - Sep 2018

      Home Assistance Errand Assistance Pet Assistance Relocation Assistance Home Assistance Errand Assistance Pet Assistance Relocation Assistance

    • United States
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Marketing /Community Liaison
      • Aug 2017 - Mar 2018

      Responsible for marketing and advertising in the Pueblo & Canon City markets Manage company events and open houses Schedule lunch-and-learns with local doctor offices Create & distribute marketing materials through out the community including event flyers, insurance lists, & marketing brochures Increased the company’s referral rate by 2x in half of the time within the first 3 months than compared to the prior marketer Increased the variety of referral sources for the Pueblo market Show less

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Digital Marketing Strategist
      • Mar 2016 - Aug 2017

      Responsible for website content updates and digital marketing initiatives for the company.Optimized the company's current digital marketing strategy by increasing conversion rates on Donation pages by more than 15%.Increased total online donations by 30% in 2016, helping Business Development raise $100,000 more in donations than compared to the same time frame in 2015.Reports directly to the Director of Development and CEO on conversion rates and project development.Designed new landing pages and new interactive content that increased online traffic to donation pages by over 20%.Improved the company's SEO strategy, driving 100% more traffic over the course of 6 months and achieving first page ranking on 10+ non-branded keywords.Responsible for creating aesthetically pleasing company annual reports.Increased web traffic of new users to company Events pages by 11%.Since taking over company's Facebook page, increased page likes by 13% and fan engagement by over 25%.Managed the company's Twitter account, increased followers by over 100%.Managed the company's Instagram account, increased unique followers by 1000%.Created online & print marketing materials for company events.Created video content and increased online user engagement by over 100%.Conduct usability tests on web efforts, fundraising exercises, and events pages, to improve conversion rates and reduce usability issues. Show less

    • Delivery Driver/ Online Sales Associate
      • Dec 2015 - Aug 2017

      Pickup local donation items for the store's inventory.Deliver furniture and other sold goods to local customers.Manage online inventory listings through online outlets such as EBay, Amazon, & Craigslist.Help repair damaged donated furniture and other goods that are salvageable for resale.Help stage furniture and other goods on the sales floor.Sterilize and clean donated Durable Medical Equipment.Manage the cash register.Help coordinate work with Estate Store volunteers. Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • New Business Developer
      • Oct 2014 - Feb 2015

      A division of Playwire Media, Playwire is a leading video monetization platform that makes digital content profitable for publishers and content creators. Playwire’s technology empowers our partners with a highly customizable player that allows them to control the monetization and syndication of their video content. We provide hosting, encoding, streaming, monetization, content management and analytics while ensuring publishers earn a substantial increase in ad revenue compared to leading video platforms on the market. • Strategic Partnerships Management • Talent/Social Influencers Booking & Management • Custom Ad Program Creation & Execution • Record Label Liaison • Production Studio Liaison • Content Distribution • Manage marketing and PR initiatives Show less

  • Playwire
    • Deerfield Beach, Florida
    • Account Executive
      • Jun 2014 - Oct 2014

      A division of Playwire Media, Playwire is a leading video monetization platform that makes digital content profitable for publishers and content creators. Playwire’s technology empowers our partners with a highly customizable player that allows them to control the monetization and syndication of their video content. We provide hosting, encoding, streaming, monetization, content management and analytics while ensuring publishers earn a substantial increase in ad revenue compared to leading video platforms on the market. • Prospecting and reaching out to new businesses regarding strategic partnerships. • Conducting presentations and live demonstrations to content publishers. • Building and maintaining strategic relationships with business partners. • Assisting business partners with special projects as necessary. Show less

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Interactive Marketing Coordinator
      • Jan 2014 - Jun 2014

      • Support quarterly and regular reviews and updates to content and products on SeaWorld Orlando, Discovery Cove, and Aquatica Orlando websites. • Coordinate information from Finance, IT and park departments. • Coordinate creative efforts with all levels of leadership. • Coordinate content and creative collection for email and other online interactive campaigns and projects. • Support tracking and reporting of online activity, information, trends and performance of Orlando Parks online presences. • Work directly and indirectly with other departments, as dictated by manager. • Prepare proposals and presentations as needed. • Assist with special projects as necessary. Show less

    • United States
    • Retail Apparel and Fashion
    • Social Media Marketing, Email Marketing & Sales Consultant
      • May 2013 - Jul 2013

      • Manage Constant Contact account and create email marketing campaigns for special offers. • Call clients to follow up to insure email was received and convert sales. • Create newsletter templates, content, and distribute to targeted contacts. • Create social media accounts from scratch, add content, engage audience, and drive traffic to website. • Maintain website, add new content, and increase search engine optimization (SEO). • Track results using Google Analytics and look to improve bottom line. Show less

    • Marketing Manager
      • Apr 2011 - May 2012

      • Oversee all marketing, advertising and promotional staff and activities. • Establish marketing strategies to meet organizational objectives. • Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed. • Manage all social media accounts and email marketing campaigns. • Help write, publish and distribute press releases and newsletters. • Update company website with new content, while maximizing SEO. • Oversee all marketing, advertising and promotional staff and activities. • Establish marketing strategies to meet organizational objectives. • Evaluate customer research, market conditions, competitor data and implement marketing plan changes as needed. • Manage all social media accounts and email marketing campaigns. • Help write, publish and distribute press releases and newsletters. • Update company website with new content, while maximizing SEO.

  • Free Lance Work
    • Orlando, Florida Area
    • Web Marketing Consultant
      • May 2010 - Apr 2011

      • Help clients learn, use, and implement online marketing strategies to achieve the organization's • goals. • Set up email marketing campaigns, help build subscriber lists, send out newsletters and advertisements. • Create new content for company websites and content management systems. • Create content and manage social media accounts focusing on social media sites that best fit the company's strategy. • Increase Search Engine Optimization for the company's website, and brand names. • Create, publish and distribute company press releases. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Dec 2007 - Mar 2011

      • Driving Billboard truck ads around a targeted geographic market. • Guerrilla Marketing such as ad-bikes, segway ads, & walking billboard ads. • Supervising street teams throughout various large advertising campaigns. • Assemble and breakdown advertisements on marketing vehicles. • Driving Billboard truck ads around a targeted geographic market. • Guerrilla Marketing such as ad-bikes, segway ads, & walking billboard ads. • Supervising street teams throughout various large advertising campaigns. • Assemble and breakdown advertisements on marketing vehicles.

    • Canada
    • Online Audio and Video Media
    • 700 & Above Employee
    • Advertising Consultant
      • Aug 2005 - Oct 2007

      • Selling advertising space in magazines such as the Auto Trader, Cycle Trader, Boat Trader, etc. including various Real Estate and General Merchandise magazines in different states. • Business-to-business sales experience dealing with the Georgia Independent Automobile Dealers Association. • Training new employees how to convert leads into sales by moving them down the sales funnel. • Selling advertising space in magazines such as the Auto Trader, Cycle Trader, Boat Trader, etc. including various Real Estate and General Merchandise magazines in different states. • Business-to-business sales experience dealing with the Georgia Independent Automobile Dealers Association. • Training new employees how to convert leads into sales by moving them down the sales funnel.

Education

  • University of Central Florida - College of Business Administration
    Masters of Business Administration, MBA
    2012 - 2014
  • Pueblo Community College
    Accounting
    2021 - 2021
  • University of Central Florida - College of Business Administration
    Bachelor of Science, Business Administration; Marketing
    2004 - 2008
  • Marjory Stoneman Douglas
    High School, High School/Secondary Diplomas and Certificates
    2000 - 2004

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