Experience

StepsApp

• Austria
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Operating Officer

  • Dec 2021 - Present

• Growth, User Acquisition, Strategy

  • Aug 2016 - Nov 2021



Journi

• Austria
• Technology, Information and Internet
• 1 - 100 Employee

• CMO

  • Feb 2020 - Present



Self-employed

• Worldwide

• Mobile Growth & User Acquisition Expert

  • May 2016 - Present

  Growth & User Acquisition Strategy for Mobile Apps with a heavy focus on subscription based apps and/or ad monetisation, managing 7-digit marketing budgets per month. Growth & User Acquisition Strategy for Mobile Apps with a heavy focus on subscription based apps and/or ad monetisation, managing 7-digit marketing budgets per month.



iTranslate

• Austria
• Translation and Localization
• 1 - 100 Employee

• Chief Operating Officer

  • Apr 2019 - Apr 2021

• Head of Marketing

  • May 2016 - Nov 2020

  Mobile Growth & User Acquisition (Organic/Paid), overall Marketing Communication// User Acquisition with a clear focus on Growth (LTV, User Retention, etc) for Subscription Apps// Key Paid Channels: Google Adwords (UAC, Search, Display, Youtube, Remarketing), Facebook, Instagram, Apple Search Ads, Twitter Ads, Snap Ads, Tiktok// Full-funnel conversion tracking and in-depth analytics on LTV, Retention, Churn etc// App Store Optimization (ASO)// Leading the Video/Design department for UA/Paid & Organic Growth content// Social Media Branding & Content Strategy Implementation for an increased User Engagement // Monitoring overall Marketing Communication Show less



Campus 02

• Graz, Styria, Austria

• Lecturer in Digital Marketing

  • Mar 2017 - Jun 2020

  Masters Program: International Marketing & Sales Management // Basic principles & success factors of Online Marketing // Overall aspects of integrated digital communication // Social Media & Search Engine Advertising // Mobile & Mobile App Marketing // E-mail Marketing // Affiliate Marketing // Websites & Mobile Responsive Design: UX/UI // Search Engine & App Store Optimisation Masters Program: International Marketing & Sales Management // Basic principles & success factors of Online Marketing // Overall aspects of integrated digital communication // Social Media & Search Engine Advertising // Mobile & Mobile App Marketing // E-mail Marketing // Affiliate Marketing // Websites & Mobile Responsive Design: UX/UI // Search Engine & App Store Optimisation



SCOOP & SPOON

• Austria
• Technology, Information and Internet
• 1 - 100 Employee

• Creative Digital Marketing

  • Nov 2014 - May 2016

  // London / Vienna / Graz // Multi-Channel & Cross Plattform (B2B and B2C) Digital Marketing Strategies (Desktop & Mobile) in up to 40 countries and multiple languages // Multi-Channel Mobile App Marketing Strategies for iOS & Android // Digital Branding & Content Strategy Implemention for an increased and interactive User/Audience Engagement - Cross Plattform & Multi-Channel // Key Channels: Facebook Business Manager, Twitter Advertising, Youtube Advertising, Google Adwords, Remarketing & Retargeting, LinkedIn, Bloggers // Digital Banner Designs for Facebook, Twitter and Google Adwords // Inbound & Sales Driven Marketing Strategies: Setting clear KPI’s and defining ROI through Conversion Tracking // SEO (Search Engine Optimization) & ASO (App Store Search Optimization) // Analytics & Big Data Monitoring for Web & App (Google & Piwik) // Implementing Tracking Code Structures: Analytics, Remarketing, Conversion Tracking and Advertising SDK’s Show less



Porsche Holding

• Austria
• Wholesale
• 700 & Above Employee

• Marketing Department Manager

  • Feb 2012 - Jul 2013

  Branch: Porsche Kosova• Continuously developing the Marketing Sector • Creating great collaborations with the biggest and most successful companies in Kosovo for our customers benefits; e.g. Raiffeisen Bank Kosovo• Maintaining and developing the Online Marketing and Social Media Sector: Facebook, Twitter, Youtube, LinkedIn & FourSquare• Developing campaigns and promotions• Media analysis• Digital Marketing

• Sales & Logistics

  • Aug 2011 - May 2012

  • Overall management of the Logistics sector, including procurement and sales aspects• Preparing the applications for tendering processes• Facilitation of all transport requirements and custom clearances within the region• Organization of all necessary documentation for smooth delivery up to the final customer• Prepare regular logistic, financial and Sales reports for new vehicles• Engaging in Sales and Marketing procedures



KIPRED

• Assistance to the Head of Special Projects

  • Jan 2011 - Jun 2011

  • Support for the Committee for Oversight of Public Finance • Support for the Committee for Oversight of Public Finance