Heba Khaled
Head of Product Marketing at Confidential- Claim this Profile
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English -
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Arabic -
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German -
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French Limited working proficiency
Topline Score
Bio
Credentials
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Become a Marketing Manager
LinkedInOct, 2018- Oct, 2024 -
Brand and Marketing Integration
LinkedInOct, 2018- Oct, 2024 -
Building Creative Organizations
LinkedInOct, 2018- Oct, 2024 -
Building Your Marketing Technology Stack
LinkedInOct, 2018- Oct, 2024 -
Designing Growth Strategies
LinkedInOct, 2018- Oct, 2024 -
Ideation for Marketers
LinkedInOct, 2018- Oct, 2024 -
Leading a Marketing Team
LinkedInOct, 2018- Oct, 2024 -
Managing Team Creativity
LinkedInOct, 2018- Oct, 2024 -
Managing for Results
LinkedInOct, 2018- Oct, 2024 -
Marketing Communications
LinkedInOct, 2018- Oct, 2024 -
Marketing Foundations: Growth Hacking
LinkedInOct, 2018- Oct, 2024 -
Setting Business Unit Goals
LinkedInOct, 2018- Oct, 2024 -
Writing a Marketing Plan
LinkedInOct, 2018- Oct, 2024 -
Working Remotely
LinkedInOct, 2016- Oct, 2024 -
Career Certificate in Marketing
American University in CairoJan, 2016- Oct, 2024 -
Marketing Foundation Certificate
American University in CairoAug, 2015- Oct, 2024 -
Sales & Marketing Certificate of Achievement
American University in CairoMay, 2015- Oct, 2024 -
Verified International Academic Qualifications
World Education Services (WES)
Experience
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Confidential
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Saudi Arabia
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Government Administration
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1 - 100 Employee
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Head of Product Marketing
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Jun 2022 - Present
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Inoventive 3D Solutions
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United Arab Emirates
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Printing Services
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1 - 100 Employee
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Head Of Marketing & Communications
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Jul 2020 - Jun 2022
- Contribute to the overall development of Inoventive3D marketing strategies and plans.- Ensure the values of participation, partnership, sustainability, social responsibility, costeffectiveness, transparency and accountability are reflected in our work. - Contribute to the overall development of Inoventive3D marketing strategies and plans.- Ensure the values of participation, partnership, sustainability, social responsibility, costeffectiveness, transparency and accountability are reflected in our work.
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Marketing & Business Development Executive
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Jul 2019 - May 2020
Communicating Vezeeta services with hospitals and doctors through different mediums. Segmentation strategies for different sectors.Design and implement research activities to produce detailed reports of partners and investigate their relations competition. Attending events and connecting with potential partner representatives to present partnership deals and mutual benefits. Communicating Vezeeta services with hospitals and doctors through different mediums. Segmentation strategies for different sectors.Design and implement research activities to produce detailed reports of partners and investigate their relations competition. Attending events and connecting with potential partner representatives to present partnership deals and mutual benefits.
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Senior Associate - Marketing & Business Development
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Feb 2017 - Jan 2019
As a result of market research efforts I managed to establish direct relationship with German manufacturer which resulted Al-Eman company to be the sole distributor of their products (demanded products) in the Egyptian market.Duties:-Planning research team activities to report insights of products' performance in the market. -Created, tested and followed up with Email campaigns.-Finding new international business partners.-Handling, following up and finishing deals with partners.-Expanding our market share by adding new demanded products to our portfolio.-Enhancing the company presence in the industry.-Delivering assessed measurements of IMC efforts against goals (KPIs & ROI).-Assign clients’ accounts to our specialists & following up.-Building long-term relationships with partners & clients. (B2B)-Possess strong knowledge of company’s products, the competition & positioning.
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CredForce
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Business Development Associate
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Feb 2016 - Jan 2017
Duties:- In depth analysis of MICRO and MACRO markets with respect to strategic opportunities, market trends and strategies of competitors- Performed market engineering by estimating and forecasting global micro markets across MENA, Europe, SAARC and APAC regions- Developed reports, whitepapers and marketing collaterals in Talent Management, HRM, Big Data, Digital Marketing, Marketing Automation, Education and ICT-Collected and synthesized customer demographics, preferences, and buying habits to aid in the development of marketing campaigns, collaterals and research materials.-Utilizing industry trends to enter new markets. -Screening potential partners for each project.-Identifying the competitors' presence & partnerships.-Maintain educational activities to keep the team updated about the industry; provide them with translated publications, attend company's projects-related events & summarize all needed data, validate collected data.-Coordinating and reporting to business development VP.
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Sales And Marketing Specialist
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Dec 2011 - Dec 2015
Duties: -Managing, creating and designing marketing research plans to support the expansion of the products & services. -Providing reports based on collected information concerning the competition. -Follow industry trends to help developing potential products. -Helped efficiently with the company's growth in Egypt, Saudi Arabia & Turkey. Duties: -Managing, creating and designing marketing research plans to support the expansion of the products & services. -Providing reports based on collected information concerning the competition. -Follow industry trends to help developing potential products. -Helped efficiently with the company's growth in Egypt, Saudi Arabia & Turkey.
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Egyptian Takaful Life
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Egypt
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Insurance
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1 - 100 Employee
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Sales Representative
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Nov 2010 - Sep 2011
Duties: -Contacting potential clients and follow up with them. -Arrange for meetings. -Prepare the right presentation for each client. -Closing the deals. -Digging for proper data. Duties: -Contacting potential clients and follow up with them. -Arrange for meetings. -Prepare the right presentation for each client. -Closing the deals. -Digging for proper data.
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Education
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AUC - School of Continuing Education
post-graduate studies, Marketing -
University of the People
Master of Business Administration - MBA -
Udacity
Nanodegree, Digital Marketing -
Tanta University
Bachelor's degree "Verified International Academic Qualifications by WES", Accounting and Business/Management