Heba Khaled

Head of Product Marketing at Confidential
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Contact Information
us****@****om
(386) 825-5501
Location
Dubai, United Arab Emirates, AE
Languages
  • English -
  • Arabic -
  • German -
  • French Limited working proficiency

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Bio

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Credentials

  • Become a Marketing Manager
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Brand and Marketing Integration
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Building Creative Organizations
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Building Your Marketing Technology Stack
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Designing Growth Strategies
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Ideation for Marketers
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Leading a Marketing Team
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Managing Team Creativity
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Managing for Results
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Marketing Communications
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Marketing Foundations: Growth Hacking
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Setting Business Unit Goals
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Writing a Marketing Plan
    LinkedIn
    Oct, 2018
    - Oct, 2024
  • Working Remotely
    LinkedIn
    Oct, 2016
    - Oct, 2024
  • Career Certificate in Marketing
    American University in Cairo
    Jan, 2016
    - Oct, 2024
  • Marketing Foundation Certificate
    American University in Cairo
    Aug, 2015
    - Oct, 2024
  • Sales & Marketing Certificate of Achievement
    American University in Cairo
    May, 2015
    - Oct, 2024
  • Verified International Academic Qualifications
    World Education Services (WES)

Experience

    • Saudi Arabia
    • Government Administration
    • 1 - 100 Employee
    • Head of Product Marketing
      • Jun 2022 - Present

    • United Arab Emirates
    • Printing Services
    • 1 - 100 Employee
    • Head Of Marketing & Communications
      • Jul 2020 - Jun 2022

      - Contribute to the overall development of Inoventive3D marketing strategies and plans.- Ensure the values of participation, partnership, sustainability, social responsibility, costeffectiveness, transparency and accountability are reflected in our work. - Contribute to the overall development of Inoventive3D marketing strategies and plans.- Ensure the values of participation, partnership, sustainability, social responsibility, costeffectiveness, transparency and accountability are reflected in our work.

    • Marketing & Business Development Executive
      • Jul 2019 - May 2020

      Communicating Vezeeta services with hospitals and doctors through different mediums. Segmentation strategies for different sectors.Design and implement research activities to produce detailed reports of partners and investigate their relations competition. Attending events and connecting with potential partner representatives to present partnership deals and mutual benefits. Communicating Vezeeta services with hospitals and doctors through different mediums. Segmentation strategies for different sectors.Design and implement research activities to produce detailed reports of partners and investigate their relations competition. Attending events and connecting with potential partner representatives to present partnership deals and mutual benefits.

    • Senior Associate - Marketing & Business Development
      • Feb 2017 - Jan 2019

      As a result of market research efforts I managed to establish direct relationship with German manufacturer which resulted Al-Eman company to be the sole distributor of their products (demanded products) in the Egyptian market.Duties:-Planning research team activities to report insights of products' performance in the market. -Created, tested and followed up with Email campaigns.-Finding new international business partners.-Handling, following up and finishing deals with partners.-Expanding our market share by adding new demanded products to our portfolio.-Enhancing the company presence in the industry.-Delivering assessed measurements of IMC efforts against goals (KPIs & ROI).-Assign clients’ accounts to our specialists & following up.-Building long-term relationships with partners & clients. (B2B)-Possess strong knowledge of company’s products, the competition & positioning.

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Business Development Associate
      • Feb 2016 - Jan 2017

      Duties:- In depth analysis of MICRO and MACRO markets with respect to strategic opportunities, market trends and strategies of competitors- Performed market engineering by estimating and forecasting global micro markets across MENA, Europe, SAARC and APAC regions- Developed reports, whitepapers and marketing collaterals in Talent Management, HRM, Big Data, Digital Marketing, Marketing Automation, Education and ICT-Collected and synthesized customer demographics, preferences, and buying habits to aid in the development of marketing campaigns, collaterals and research materials.-Utilizing industry trends to enter new markets. -Screening potential partners for each project.-Identifying the competitors' presence & partnerships.-Maintain educational activities to keep the team updated about the industry; provide them with translated publications, attend company's projects-related events & summarize all needed data, validate collected data.-Coordinating and reporting to business development VP.

    • Sales And Marketing Specialist
      • Dec 2011 - Dec 2015

      Duties: -Managing, creating and designing marketing research plans to support the expansion of the products & services. -Providing reports based on collected information concerning the competition. -Follow industry trends to help developing potential products. -Helped efficiently with the company's growth in Egypt, Saudi Arabia & Turkey. Duties: -Managing, creating and designing marketing research plans to support the expansion of the products & services. -Providing reports based on collected information concerning the competition. -Follow industry trends to help developing potential products. -Helped efficiently with the company's growth in Egypt, Saudi Arabia & Turkey.

    • Egypt
    • Insurance
    • 1 - 100 Employee
    • Sales Representative
      • Nov 2010 - Sep 2011

      Duties: -Contacting potential clients and follow up with them. -Arrange for meetings. -Prepare the right presentation for each client. -Closing the deals. -Digging for proper data. Duties: -Contacting potential clients and follow up with them. -Arrange for meetings. -Prepare the right presentation for each client. -Closing the deals. -Digging for proper data.

Education

  • AUC - School of Continuing Education
    post-graduate studies, Marketing
    2014 - 2016
  • University of the People
    Master of Business Administration - MBA
    2021 - 2022
  • Udacity
    Nanodegree, Digital Marketing
    2020 - 2020
  • Tanta University
    Bachelor's degree "Verified International Academic Qualifications by WES", Accounting and Business/Management
    2006 - 2010

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