Experience

Gemini Group, Inc.

• United States
• Automotive
• 100 - 200 Employee

• Digital Marketing Specialist ►

  • Aug 2016 - Present

  Auburn Hills, MI Gemini Group is a global supplier of plastic and metal components to original equipment manufacturers (OEMs) in the automotive, transportation, agricultural, and lawn and garden industries, among others. Here's a snapshot of some of my responsibilities in this industrial B2B space: ► Manage all aspects of digital marketing, including website, SEO, PPC, social, and email ► Manage all aspects of marketing automation, from strategy to execution ► Analyze and optimize campaign… Show more Gemini Group is a global supplier of plastic and metal components to original equipment manufacturers (OEMs) in the automotive, transportation, agricultural, and lawn and garden industries, among others. Here's a snapshot of some of my responsibilities in this industrial B2B space: ► Manage all aspects of digital marketing, including website, SEO, PPC, social, and email ► Manage all aspects of marketing automation, from strategy to execution ► Analyze and optimize campaign performance ► Create sales collateral such as one-pagers and presentations ► Promote events we host or attend, while assisting in the planning, coordination, and execution of the events ► Assist in account-based marketing (ABM) campaigns Show less



Briney Tooling

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Digital Marketing Specialist

  • Aug 2016 - Present

  Bad Axe, Michigan, United States



Artonic

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Aug 2014 - Aug 2016

  Tecumseh, MI Artonic harnesses the power of the internet to make businesses more money. My role is to drive business growth for our clients by leveraging SEO, content, social media, and email marketing as part of an integrated digital strategy. I'm in the driver's seat for lead-gen, brand awareness, engagement, and reputation management campaigns for a portfolio of clients in the manufacturing, legal, banking, and healthcare industries. I'm kept on the edge of my seat as I strive to exceed my… Show more Artonic harnesses the power of the internet to make businesses more money. My role is to drive business growth for our clients by leveraging SEO, content, social media, and email marketing as part of an integrated digital strategy. I'm in the driver's seat for lead-gen, brand awareness, engagement, and reputation management campaigns for a portfolio of clients in the manufacturing, legal, banking, and healthcare industries. I'm kept on the edge of my seat as I strive to exceed my clients' goals. Here's just a taste of my daily schedule: • Develop, manage, and execute SEO, content, and social media strategies • Provide data-driven insights into website performance, competition, and industry trends • Audit campaign and goal performance and adjust strategies accordingly • Provide progress reports to colleagues, vendors, and clients • Maintain positive and prosperous relationships with clients through excellent customer support Show less



Big Frog Custom T-Shirts & More

• United States
• Retail
• 100 - 200 Employee

• Manager/Graphic Designer

  • Jul 2013 - Aug 2014

  Shelby Township, MI • Manage local marketing activities across all media channels • Increase sales through the procurement of B2B clients • Assist 7-10 clients per day with conceptual and physical designs • Increase profit margins by choosing the most efficient processes for complex projects



Soldan's Feeds and Pet Supplies

• Consumer Specialist

  • Jun 2011 - Jun 2013

  Bay City, Michigan • Balance multiple priorities on a dialy basis, such as customer service, inventory management, and opening/closing tasks • Provide excellent customer service through a deep understanding of customer pain points and solutions



The Work Wear Store

• Intern

  • Feb 2013 - May 2013

  Saginaw, Michigan • Launched and maintained the company’s Facebook page • Developed and designed a monthly e-newsletter • Created custom logos and designs for screenprint, heat-press, and print applications