Experience

Venice Music

• United States
• Music
• 1 - 100 Employee

• Head Of Hip-Hop + R&B Streaming

  • Aug 2021 - Present



Hitco Entertainment

• United States
• Musicians
• 1 - 100 Employee

• Vice President, Head of Commerce

  • Jul 2020 - Aug 2021



Rostrum Records

• United States
• Musicians
• 1 - 100 Employee

• Vice President

  • Jul 2019 - Feb 2020

  Marketing & Revenue Marketing & Revenue



Premier Music Group

• United States
• Musicians
• 1 - 100 Employee

• Head Of Urban Programming and Revenue

  • Apr 2018 - Sep 2019



Entertainment One

• Canada
• Entertainment Providers
• 700 & Above Employee

• Head Of Digital - Urban

  • Jun 2017 - Apr 2018



St. Mary's Healthcare System for Children

• United States
• Hospitals and Health Care
• 200 - 300 Employee

• Senior Marketing Consultant

  • Oct 2015 - Dec 2016

  Relationship management, digital and traditional marketing initiatives to drive awareness and raise funds for St. Mary's. Relationship management, digital and traditional marketing initiatives to drive awareness and raise funds for St. Mary's.



Ncredible, Inc.

• Greater New York City Area

• GM

  • Jun 2010 - Sep 2015

  Entertainment Company founded by Nick Cannon specializing in television production and management. Recruited to oversee digital and develop integrated marketing division. Leaving as a result of company restructuring. General Manager • Spearheaded the ideation and development of the Ncredible Headphone joint venture with Monster Products, a tiered product line aimed at making quality and stylish audio affordable. o Brought Nick Cannon to Monster as a Beats By Dre brand ambassador before presenting a plan for a product line targeted at young adults and consumers looking for more attainable price points. o Released 4 new skus to market with retail promotion o In three years generated revenue of more than $5m for the Monster/Ncredible brand. Producer • TeenNick Top 10 – Weekly music video countdown show for TeenNick (Viacom) – 5 seasons o Developed segments, wrote and edited scripts for the show each week. o Worked with partnership marketing on brand integrations for the show. • Wild’N Out – Weekly improv comedy show for MTV2/MTV (Viacom) – 4 seasons o Collaborated with brands to create merchandise (hats, shirts, socks) for Seasons 5 – 8. o Worked with network to develop and execute digital strategy to drive awareness and viewership. Digital Media and Marketing Lead • Nick Cannon – Managed Nick’s digital presence, developed content and implemented initiatives to grow his audience o Increased total audience across Twitter and Facebook more than 600% in 4 years. o Boosted Facebook engagement more than 400%. o Worked with brands on sponsored messaging and integrated promotions. o Oversaw digital composition and distribution of Ncredible music releases with Sony RED Recognized as one of Billboard Magazine’s 30 under 30 (2010) Show less



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Producer - TeenNick Top 10

  • Jan 2012 - Apr 2014

  script writing. fact checking. clearances (guests, locations, music.) script writing. fact checking. clearances (guests, locations, music.)



Jus Baba Baby Music, LLC

• Vice President

  • Jan 2007 - Apr 2014



Island Def Jam Music Group

• Music
• 200 - 300 Employee

• Manager

  • Jun 2007 - Jan 2010

  • Researched artists using airplay and digital statistics to determine which were ready to be presented to Senior Executives for contract offers and signingo Discovery: Worked with regional promotions staff to build profiles on emerging talent in their respective regions. Utilized online metrics and airplay (Mediabase and BDS) to determine trajectory of the artist prior to presenting them to the CEO and COO for consideration and signing.o Acquisition: Instrumental in bringing artists such as Ida Maria, Stereos, Airborne Toxic Event and Jeremih to the attention of Senior Executives resulting in their subsequent signings. Show less

• Consultant - Digital Media and Marketing

  • Mar 2006 - Jun 2007

  • Design and maintenance of artist’s online presence and Electronic Customer Relationship Management (eCRM). o Bon Jovi: Redesign and rollout of the new BonJovi.com implementing social networking features and channels for user-generated content. Increased the number of unique visitors by 34% within six months and extended average site visit by almost two minutes.o Mariah Carey: Social network and website re-designs to support the push for Carey’s record-setting 18th Billboard Hot 100 Number 1 record. o Rihanna: Ad design and re-skins to drive attention to Rihanna’s Hot 100 chart toppers “Umbrella” and “Take A Bow.”o Island Records: Wrote the Island Pop and Island Rock newsletters distributed on alternating weeks to more than 1.45m unique subscribers.o Additional Artists: Managed Island Records overall web presence and label portals for artists such as Duffy, Portishead, The Killers, Fall Out Boy, The Bravery, Justin Bieber and Babyface Show less