Rien Brus

Managing Consultant at Altuïtion
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam Area, NL
Languages
  • English -
  • French -
  • German -
  • Dutch Native or bilingual proficiency

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5.0

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Nuno David

Rien introduced me to the UX concept and is one of the biggest corporate experts I know on this field. Organized and engaging with all the great knowledge he shares entusiasticly.

Edward Stronach Hardy

Rien weet als geen ander wat een organisatie kan doen om van bestaande klanten fans te maken. De lange termijn doelen weet hij te vertalen naar alledaagse concrete stappen. Het levert de organisaties voor wie hij werkt heel veel op.

Jim Hols

Ik heb met Rien samen gewerkt in verschillende programma's. Ik vond dat heel insprirerend omdat hij steeds vanuit lange termijn klant- en bedrijfsbelang een visie heeft hoe AEGON steeds verder zich kan ontwikkelen tot een klantgericht en marktgericht bedrijf. Zowel zakelijk als persoonlijk een goed team met tastbare resultaten.

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Credentials

  • CX masterclass
    CX Masterclass
    Feb, 2023
    - Nov, 2024
  • CXPA Professional Member
    Customer Experience Professionals Association (CXPA)
    Jan, 2020
    - Nov, 2024
  • Certified Customer Experience Professional
    Customer Experience Professionals Association (CXPA)
    Jan, 2020
    - Nov, 2024
  • Certified Customer Experience Professional
    Customer Experience Professionals Association (CXPA)
    Dec, 2020
    - Nov, 2024

Experience

    • Netherlands
    • Business Consulting and Services
    • 1 - 100 Employee
    • Managing Consultant
      • Sep 2023 - Present

      Altuïtion is het leidende Customer & Employee Experience consultancybureau in Nederland. We zijn gespecialiseerd in het samen het onze klanten bouwen van 9+ organisaties dmv belevings-, service- en productinnovaties die niet alleen echt onderscheidend commercieel voordeel opleveren maar ook bijdragen aan echte en duurzame medewerker betrokkenheid. Altuïtion biedt inzicht in de onbewuste, 'zachte'​ drijfveren van klanten en medewerkers, en vertaalt deze met onze klanten in harde resultaten. Van new business tot klant- en medewerker behoud. Show less

    • Keynote Speaker, teacher and lecturer on CX, EX, Change Management
      • Jan 2005 - Present

      International keynote speaker, teacher and inspirator on topics like customer & employee experience and driving customer centric business transformation, all aimed at making the (business) world a better place for both customers and employees. International keynote speaker, teacher and inspirator on topics like customer & employee experience and driving customer centric business transformation, all aimed at making the (business) world a better place for both customers and employees.

  • www.cxcoach.nl
    • Netherlands
    • Founder CXCOACH
      • May 2021 - Present

      Inspiring people & organizations to deliver employee & customer experiences that can truly transform people & organizations. Inspiring people & organizations to deliver employee & customer experiences that can truly transform people & organizations.

    • Netherlands
    • Financial Services
    • 700 & Above Employee
    • Senior Consultant Customer Experience Strategie & Transformatie
      • Aug 2021 - Aug 2023

      Responsible for driving customer centric transformation across the APG organisation aligned with the company's overall 2025 strategy, with a specific focus on: 1. driving customer experience management maturity 2. employee engagement & activation towards customer driven growth 3. company-wide mindset, behavior and culture transformation Responsible for driving customer centric transformation across the APG organisation aligned with the company's overall 2025 strategy, with a specific focus on: 1. driving customer experience management maturity 2. employee engagement & activation towards customer driven growth 3. company-wide mindset, behavior and culture transformation

    • Netherlands
    • Higher Education
    • 700 & Above Employee
    • Docentbegeleider Commerciele Economie HU
      • May 2021 - Jan 2023

      coaching and supporting graduate students through their graduation internship and final graduation - coaching and mentoring coaching and supporting graduate students through their graduation internship and final graduation - coaching and mentoring

    • Financial Services
    • 700 & Above Employee
    • Global Vice President of Customer Strategy
      • Jul 2016 - Aug 2021

      1. Driving Aegon's transformation from a product driven into a customer driven, digitally enabled service company with a purpose to 'help people achieve a lifetime of financial security’. 2. Creating, sharing and driving exemplary customer experience best practices across all Aegon companies worldwide, and building CX knowledge, capabilities and tools to facilitate CX transformation. 3. Applying expertise in all areas of CX management, marketing strategy, market research, communications, employee engagement and (project) management to connect people, drive action and support growth. Show less

    • Vice President Customer Experience
      • Jul 2012 - Jul 2016

      Responsible for improving customer experience and customer loyalty within Aegon worldwide. This involves advising, supporting, teaching, challenging and steering Aegon business globally on Customer Experience, Customer Loyalty (NPS) and Employee Engagement.

    • Netherlands
    • Financial Services
    • 700 & Above Employee
    • Program & Change Manager Customer Focus
      • Dec 2008 - Jul 2012

      Responsible for an organizational change initiative to improve the customer focus and implementing a voice of the customer cultue at AEGON Nederland Responsible for an organizational change initiative to improve the customer focus and implementing a voice of the customer cultue at AEGON Nederland

    • Netherlands
    • Financial Services
    • 200 - 300 Employee
    • Change Manager Customer Strategy & Experience
      • Jul 2005 - Nov 2008

      This position brings together different areas of expertise like marketing strategy, internal branding, cultural change management, service management and training & coaching. This position brings together different areas of expertise like marketing strategy, internal branding, cultural change management, service management and training & coaching.

    • Netherlands
    • Financial Services
    • 200 - 300 Employee
    • Manager Marketing Services
      • Dec 2003 - 2005

      Responsible for the marketing Services Dept at Zwitserleven - market research, trade marketing, marketing support etc. Responsible for the marketing Services Dept at Zwitserleven - market research, trade marketing, marketing support etc.

    • Netherlands
    • Financial Services
    • 200 - 300 Employee
    • Head of Product Marketing
      • 2000 - 2003

    • Senior Product Manager
      • 1998 - 2000

    • Netherlands
    • Insurance
    • 500 - 600 Employee
    • Senior Relationship Manager
      • 1995 - 1998

Education

  • Tilburg University
    Master of Science - MS, Marketing/Marketing Management & Research
    1988 - 1994
  • NIMA, Nederlands Instituut voor Marketing
    Register Marketeer
  • Customer Experience Professionals Organisation
    CCXP Certified CX professional, Customer Experience Management
  • TIAS School for Business and Society
    MM degree, Master of Marketing
    2005 - 2006
  • New York University
    Change mngt & Service mngt (by Ritz Carlton)
    2007 - 2007
  • customer connection
    College cycle "Customer Psychology"
    2012 - 2013
  • Nyenrode Business Universiteit
    Change Management Course
    2016 - 2017
  • SatMetrix
    Net Promotor Certification Program
    2010 - 2010
  • University of Ulster
    European Studies
    1993 - 1994
  • Gymnasium Beekvliet
    1982 - 1988

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