Experience

Coastr

• United Kingdom
• Software Development
• 1 - 100 Employee

• Brand Manager

  • Sep 2023 - Present

  Bengaluru, Karnataka, India



KnowledgeHut upGrad

• United States
• Education Administration Programs
• 700 & Above Employee

• Senior Brand Executive

  • Dec 2021 - Sep 2023

  Bangalore Urban, Karnataka, India 1. Led design and video editing team. Collateral delivered to the teams across the organization (social media, sales, performance marketing, HR, product) 2. Handling overall brand communications for KnowledgeHut upGrad. 3. Created brand kit for employees 4. New office branding 5. Conducting and evaluating consumer research. 6. Preparing marketing strategy and campaign messaging according to the consumer research evaluation. 7. Managing campaigns planning, execution,… Show more 1. Led design and video editing team. Collateral delivered to the teams across the organization (social media, sales, performance marketing, HR, product) 2. Handling overall brand communications for KnowledgeHut upGrad. 3. Created brand kit for employees 4. New office branding 5. Conducting and evaluating consumer research. 6. Preparing marketing strategy and campaign messaging according to the consumer research evaluation. 7. Managing campaigns planning, execution, and measurement. 8. Ad Campaign planning and execution based on product brief 9. Executing end to end Influencer marketing campaigns (276% increase in website traffic impressions) 10. Brand Keyword Search impressions increase from 4K to 25K 11. Managing the online reputation of the company (Twitter, Instagram, YouTube, Telegram) 12. Worked on marketing automation (Tools: Zapier, LeadSquare, MoEngage, Infobip, Calendly, webinar jam) 13. Lead nurturing email flow 14. Planning and executing of social media calendar (Instagram followers: 1500 to 11.5K) 15. Tools used: Proofhub, ChatGPT, Quillbot AI, Murf.AI, Visio, Zapier, LeadSquare, MoEngage, Infobip, Calendly, webinar jam, Figma, Gotowebinar, Zoom webinars Show less



upGrad Jeet

• India
• E-Learning Providers
• 1 - 100 Employee

• Social Media Marketing Specialist

  • Apr 2021 - Dec 2021

  Bengaluru, Karnataka, India 1. Complete YouTube channel management 2. Keyword analysis in terms of search volume and score 3. Social media campaign planning and execution 4. Creating a social media calendar (Instagram & Facebook) by analyzing MOM data 5. Managing the company's online reputation (ORM) 6. Planning academic and non-academic content 7. Competitor research 8. Influencer marketing (searching and onboarding) 9. Keep engagement on social channels (Telegram, YouTube, Instagram, and… Show more 1. Complete YouTube channel management 2. Keyword analysis in terms of search volume and score 3. Social media campaign planning and execution 4. Creating a social media calendar (Instagram & Facebook) by analyzing MOM data 5. Managing the company's online reputation (ORM) 6. Planning academic and non-academic content 7. Competitor research 8. Influencer marketing (searching and onboarding) 9. Keep engagement on social channels (Telegram, YouTube, Instagram, and Facebook) 10. Coordination with different stakeholders on a daily basis 11. Tools used: TubeBuddy, SEM Rush, VidIQ, sprout social, Restream, OBS, Google Keyword Planner, Social Blade, StreamYard, aherf Show less



Unacademy

• India
• E-Learning Providers
• 700 & Above Employee

• YouTube Content Associate

  • Oct 2019 - Mar 2021

  Bengaluru Area, India 1. Manage the company's YouTube presence (category: GATE, UPSC, UPPSC) 2. Manage the various YouTube channels for the company. 3. Analyze YouTube analytics and devise strategies to increase views and subscribers 4. Relationship management with educators, as well as query and payment processing 5. Excel spreadsheets are used to manage data 6. Created processes to boost the team's productivity and efficiency 7. Implemented automation in processes. 8. Resolve all technical… Show more 1. Manage the company's YouTube presence (category: GATE, UPSC, UPPSC) 2. Manage the various YouTube channels for the company. 3. Analyze YouTube analytics and devise strategies to increase views and subscribers 4. Relationship management with educators, as well as query and payment processing 5. Excel spreadsheets are used to manage data 6. Created processes to boost the team's productivity and efficiency 7. Implemented automation in processes. 8. Resolve all technical issues of teachers w.r.t YouTube live streaming 9. Community posts and thumbnail designs (Tool used: Canva) 10. Interviews with educators and interns have been conducted. 11. Competitor tracking and analysis 12. Generate revenue through YouTube for UPSC, GATE, UPPSC category 13. Tools used: Advance Excel, Tableau, OBS, TubeBuddy, Canva, Notion, Slack Show less



Vedantu

• India
• E-learning
• 700 & Above Employee

• Academic Counselor

  • May 2019 - Aug 2019

  Bangalore - Book Home Demo for Counselling via call. - Going for presentation and counselling at client's place. - Provide counselling to student and convincing parent to use our platform.



Duke Thomson's India Pvt. Ltd.

• India
• Food and Beverage Services
• 1 - 100 Employee

• Business Development Executive intern

  • Jan 2019 - Apr 2019

  Indore, Madhya Pradesh, India