Experience

Everpia JSC

• Vietnam
• Retail
• 1 - 100 Employee

• Assistant Marketing Manager

  • Mar 2022 - Present

  1. Market research: - Identify consumer needs and collaborate with the R&D team for product development; - Conduct market research to understand industry trends, competitor strategies, and emerging marketing developments. 2. Marketing communication planning & execution: - Develop ideas and marketing communication plans for product launch and promotional campaigns, branding and PR activities, public, and events; - Create a monthly content plan for always-on content delivery and campaign execution; - Ensure the quality of visual productions (TVCs, KVs, etc.) by overseeing the entire production process, from pre-production to final deliverables, to ensure compliance with brand guidelines and campaign messages; - Manage the marketing budget, ensuring optimal allocation of resources and delivering cost-effective marketing initiatives. 3. Reporting: - Evaluate and report on the effectiveness of communication plans on a monthly or campaign basis. 4. Additional responsibilities: - Handle communication crises effectively; - Build and maintain relationships with publishers, PR agencies, and KOLs/influencers; - Collaborate with internal departments to ensure smooth workflow and interdepartmental coordination. Show less



Tập Đoàn Vàng Bạc Đá Quý Doji

• Retail Apparel and Fashion
• 1 - 100 Employee

• Assistant Deputy Director of Marketing

  • Feb 2021 - Feb 2022

  1. Managment: - Collaborate with internal departments to ensure smooth workflow and interdepartmental coordination; - Consolidate the monthly reports generated by internal departments for analysis and review; - Evaluate and report on the effectiveness of communication plans on a monthly or campaign basis; - Supervise and manage vendors to ensure the successful execution of marketing communication plans. 2. IMC planning: - Develop IMC plan for product launch & branding campaigns (gold, diamond and wedding product lines); - Take charge of clip and photoshoot productions, overseeing the creative process to create captivating visual assets. 3. Public relations: - Handle communication crises effectively; - Build and maintain relationships with publishers, PR agencies, and KOLs/influencers, leveraging these connections to enhance brand visibility and engagement. Show less



Phibious

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Senior Account Executive

  • Feb 2019 - Dec 2020

  1. Project management: - Manage multiple projects simultaneously, ensuring smooth coordination among internal departments (Creatives, Planning, Media, Production, etc.); - Supervise team to ensure client’s satisfaction by delivering expected campaign/project on point, on time and on budget; - Contribute ideas and supporting information to develop team’s strategy for gaining new business as required. 2. Client services: - Act as the primary point of contact for clients, maintaining strong relationships and effectively addressing their needs; - Interface with clients, providing regular updates on project risks and issues while proactively offering solutions; 3. Client portfolio: - Manage an advertising portfolio with a total value of $800,000 - Clients such as Beiersdorf (NIVEA), Heineken (Larue), Coca Cola, Grab, and LeFlair. Show less



FWD Insurance

• Hong Kong
• Insurance
• 700 & Above Employee

• Marketing Assistant Intern

  • Oct 2018 - Dec 2018

  - Supervise media agencies to implement social media activities: contents, community management activities; - Monitor website traffic & map against campaign activities; - Collect media data to identify improvement/optimization; - Monitor digital budget, settle payment to vendors. - Supervise media agencies to implement social media activities: contents, community management activities; - Monitor website traffic & map against campaign activities; - Collect media data to identify improvement/optimization; - Monitor digital budget, settle payment to vendors.



Tina Services

• Vietnam
• Facilities Services

• Sales Marketing Executive

  • Oct 2016 - Sep 2018

  1. Business development: - Manage the Home Maid Services department, generating a monthly revenue of $5,000; - Act as the primary point of contact for clients, ensuring their satisfaction and acting as a liaison with internal departments. 2. Marketing: - Develop and maintain the company's website (www.tina.vn), ensuring content updates consistency and effectiveness; - Manage the Facebook page, including content development, boosting ads, and overseeing community activities; - Plan ideas and create printed materials such as company profiles, posters, flyers, envelopes, brochures, and more. Show less



British Embassy Hanoi

• Hanoi, Vietnam

• Receptionist & Facility Management Intern

  • Jun 2014 - Aug 2014

  - Greet and handle customers - Support line manager: paper work, events, meetings, etc. - Write and deliver mails - Greet and handle customers - Support line manager: paper work, events, meetings, etc. - Write and deliver mails