Experience

PRO EM National Event Services

• United States
• Events Services
• 100 - 200 Employee

• National Project Manager

  • 2021 - Present



Brite Consulting

• Chief Digital Strategist and Owner

  • Oct 2008 - Present

  - Create, run and manage custom digital advertising programs for various brands via Social Media - Services include, but not limited to Facebook/Instagram Advertising, SEO, Local Search, Website Development and Design, PPC/Adwords, Social Media Marketing, Email Marketing, Training and Consulting. - Create, run and manage custom digital advertising programs for various brands via Social Media - Services include, but not limited to Facebook/Instagram Advertising, SEO, Local Search, Website Development and Design, PPC/Adwords, Social Media Marketing, Email Marketing, Training and Consulting.



Freelance Event Management

• Nationwide

• Event Producer

  • Jun 2008 - Present

  Promote brands, products and services for over 100+ companies on a national level. Facilitating interactions with key decision makers to aid marketing efforts for technology, hospitality, sports and beverage industries. Deliver and manage program goals and parameters with remote teams using Google Docs or MS Office. Maintain a target spend with programs lasting as long as 12 months while coming within 3-5% on average under budget. Work with major worldwide brands including Samsung, BlackBerry, Google, Nike, 7-Eleven, Verizon Wireless, Buffalo Bills, Key Bank, Mountain Dew and Travel Channel. Show less



Exertis Almo

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Experiential Marketing Manager

  • May 2017 - Jun 2021

  Ran a nationwide experiential marketing program. Created unforgettable AV experiences for our customers. Ran a nationwide experiential marketing program. Created unforgettable AV experiences for our customers.



Creative Artists Agency

• United States
• Entertainment Providers
• 700 & Above Employee

• Regional Market Manager

  • Jun 2015 - May 2016

  - Oversaw multiple remote teams through out the North Eastern US - Implemented guerrilla marketing tactics to promote clients within large Metropolitan areas - Worked with limited budgets to achieve maximum impact - Oversaw multiple remote teams through out the North Eastern US - Implemented guerrilla marketing tactics to promote clients within large Metropolitan areas - Worked with limited budgets to achieve maximum impact



CENERGY MARKETING & COMMUNICATIONS

• Advertising Services
• 1 - 100 Employee

• National Event Manager

  • Jun 2014 - Jul 2015

  Experiential Marketing and Promotional Stunts Coordinate Event logistics Work onsite at Events Forward facing to clients Budgeting - 50k-$1million Book Travel/ Accommodations Staffing (Training, recruiting, interview, etc.) Creative ideation for new Programs Manage entire program from concept to completion (Scope of Work, Certificates of Insurance, Budgets, Event Manuals, Collecting receipts/ expenses, Per Diems, Staff Pay, etc.) Working closely with Account Managers to ensure all goals, objectives and deadlines are being met (Internal processes, status reports, budgets, etc.) Show less



PGW Experience

• Market Manager

  • Apr 2014 - Feb 2015



Mosaic North America

• United States
• Advertising Services
• 700 & Above Employee

• National Marketing Manager

  • Sep 2013 - Jun 2014

  Represent client in various markets across the US, covering 50+ cities; including but not limited to Samsung Galaxy Experience, Samsung Fall College Experience, and Samsung Holiday Experience. Assisting in the sales and promotions of a new mobile devices. Overseeing and providing daily training sessions for 50+ staff members, 20,000+ guests and managers. Maintained an on-going knowledge of inventory and submitted vital information daily via an online reporting system.

• East Coast Market Manager - Samsung

  • May 2013 - Sep 2013



In Any Event

• Buffalo/Niagara, New York Area

• Event Coordinator

  • Jan 2005 - Feb 2014

  Acted as a liaison with vendors on event-related matters. Directed on-site production, setup and clean-up for events as needed. Proposed new ideas to improve event planning and day-of-event process. Built and maintained key volunteer relationships with business owners in several regions. Recruited, trained, coached, motivated and evaluated the performance of volunteers for all events. • The Bash (MASH Bash) – American Red Cross • Sweet Charity – Food Bank of WNY • Mosaic – Family Justice Center of WNY • Safe & Seen Halloween – American Red Cross • Taste of Buffalo • Red, White & Blues – WNY Veterans • Make a Wish Foundation • Walk for Autism – Summit Show less



ConTENTment Camping

• Hospitality

• Festival Tour Manager

  • 2012 - 2014

  Oversaw staff during all aspects of a nationwide tour, including setup and teardown of site. Worked with corporate team and local vendors to make sure that the events are well organized and executed, while achieving the overall brand objectives. Served as onsite contact for all guests and event staff. Aligned scheduling with tour calendar and events timeline. Prepared, loaded and organized trucks based on each tours schedule. Engaged and interacted with guests during the event. Oversaw staff during all aspects of a nationwide tour, including setup and teardown of site. Worked with corporate team and local vendors to make sure that the events are well organized and executed, while achieving the overall brand objectives. Served as onsite contact for all guests and event staff. Aligned scheduling with tour calendar and events timeline. Prepared, loaded and organized trucks based on each tours schedule. Engaged and interacted with guests during the event.



Attack!

• United States
• Advertising Services
• 1 - 100 Employee

• Tour Manager

  • Mar 2013 - Apr 2013

  - BlackBerry Z10 Launch - BlackBerry Z10 Launch



Peracciny Media Company

• Associate Media Producer

  • Jan 2009 - Feb 2013



Encore Nationwide

• United States
• Advertising Services
• 1 - 100 Employee

• Field Market Manager - Contracted Role

  • Feb 2012 - Jan 2013

  Educate consumer about newly renovated 7-Eleven stores through various guerilla activation's and sampling events; help the crew to set up and break down event site; approach and invite consumers to the event tents; provide information about the product, explain and promote 7-Eleven, let consumer try the samples; distribute drivers, door hangers and promotional items. Educate consumer about newly renovated 7-Eleven stores through various guerilla activation's and sampling events; help the crew to set up and break down event site; approach and invite consumers to the event tents; provide information about the product, explain and promote 7-Eleven, let consumer try the samples; distribute drivers, door hangers and promotional items.



MarketStar

• United States
• Outsourcing and Offshoring Consulting
• 700 & Above Employee

• Product Specialist - Google - Contracted Role

  • 2012 - 2013

  Represented client in local area retail locations, interacted with guests and demonstrated a new computing device. Lead daily training briefings for store staff and managers. Maintained an up-to-date inventory list and submitted daily recaps via an online reporting system. Represented client in local area retail locations, interacted with guests and demonstrated a new computing device. Lead daily training briefings for store staff and managers. Maintained an up-to-date inventory list and submitted daily recaps via an online reporting system.



Diebold Nixdorf

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Associate GIS Project Manager

  • Nov 2010 - Oct 2011

  Researched market trends and utilized GIS to analyze and map customer and financial data, identified demographic characteristics and trends, and performed site location analysis for clients in the banking and public utilities industries. • Evaluated large scale Financial Services and ATM networks for optimization • Managed numerous clients to develop a clear understanding of their current needs and future goals Researched market trends and utilized GIS to analyze and map customer and financial data, identified demographic characteristics and trends, and performed site location analysis for clients in the banking and public utilities industries. • Evaluated large scale Financial Services and ATM networks for optimization • Managed numerous clients to develop a clear understanding of their current needs and future goals



Conestoga-Rovers & Associates (CRA), A GHD Company

• Canada
• Civil Engineering
• 200 - 300 Employee

• GIS Analyst

  • Nov 2008 - Oct 2010

  Developed, coordinated and modified multiple databases to create and maintain a comprehensive geographic and land information system focused on assisting local/regional municipalities utilizing water and wastewater infrastructure. • Planned and sequenced processing steps for creating database applications and displays used in making and supporting planning decisions • Utilized GIS software and techniques to perform specialized spatial and 3D analysis to create data layers, maps, tables and reports Show less



Guestbookme.com

• Regional Event Marketing Manager

  • Mar 2007 - Dec 2009

  • Monitor all elements throughout the project lifecycle, including daily operations, event management and staffing for day of event • Develop and implement marketing packages for events, working closely with clients to ensure the maximum value • Work closely with the CEO to develop future marketing strategies • Monitor all elements throughout the project lifecycle, including daily operations, event management and staffing for day of event • Develop and implement marketing packages for events, working closely with clients to ensure the maximum value • Work closely with the CEO to develop future marketing strategies



New Era Cap

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• E-Commerce Consumer Relations

  • Jan 2006 - Dec 2008

  Constructed focused marketing campaigns with limited resources, successfully utilizing grassroots marketing initiatives to increase sales and brand awareness. Generated several successful marketing, promotional, and community events. Rectified customer concerns and inquiries to mutually beneficial resolutions. • Organized street teams to promote the opening of New Era’s World Headquarters and Buffalo Flagship store • Developed two electronic sales catalogs, eliminating the need for a physical catalog resulting in reducing costs of 55% • Drove college market sales from 75 to 125. Resulting in a 40% growth over a 1-year period • Created applications adopted by the Approvals Department, reducing processing time by 60% Show less



Queen City Entertainment

• Owner

  • May 2004 - Apr 2008

  Queen City Entertainment provides any and all sounds needs for wedding, concerts, live recording sessions and parties. Queen City Entertainment provides any and all sounds needs for wedding, concerts, live recording sessions and parties.



Nalod Associates, LLC

• Project Lead

  • Jun 2007 - Nov 2007