Experience

HomeSmart Connect Real Estate
• United States
• Real Estate
• 100 - 200 Employee
• Real Estate Broker

  • Nov 2015 - Present


Artium Marketing

• United States
• Advertising Services

• Account Supervisor

  • Apr 2014 - Oct 2015

  - Optimized multi-million dollar media budgets to increase brand awareness and lead generation volume to hit monthly, quarterly and annual lead, enrollment and start goals- Developed strategic online mixes for each clients' unique needs including SEO optimization, paid search, content marketing, email marketing, industry-specific partnerships and cost per lead vendors- Was the face of Artium/Synergis with client contacts, developing and enhancing relationships within organizations at multiple levels and building confidence in our partnership Increased net profits by 5% by offering add-on services such as live chat, collateral and sales products, special events, sponsorships, new testing opportunities and strategic insight regarding market optimization- Researched and executed emerging partnership and advertising opportunities increasing clients'visibility across multiple markets Monitored performance across multi-channel platforms, providingreal-time reporting to C-level management and client contacts.- Directed and coordinated marketing activities and policies to promote products and services.- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.- Collaborated with developers, advertisers and production managers to market products and services.- Preserved brand integrity by monitoring the consistency and quality of marketing content.- Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives. Show less

• Online Marketing Manager

  • May 2013 - Apr 2014

  • Managing 3rd party aggregate vendors for quality & volume to achieve client lead goals including marketing strategy, budget management and content enhancement • Developing strategic email & traditional media recirc campaigns targeting specific segments of my clients’ database • Working directly with VP and C-level management to develop accuracy in reporting leading to optimization opportunities for current & future marketing efforts• Maintaining database integrity by hard-coding entry corrections, and providing daily/weekly volume & return reports for all clients & all vendors Show less



Omeda

• United States
• Software Development
• 100 - 200 Employee

• Product Marketing Manager

  • Apr 2012 - May 2013

  • Developed long- and short-term goals for improving current client relationships through enhanced marketing tactics & corporate communications • Created an integrated, strategic approach for increasing awareness across online media for increased brand awareness in new markets • Enhanced the corporate identity through integrated media efforts targeting specific audiences from initial inquiry to partnering firm to long-term partner • Developed long- and short-term goals for improving current client relationships through enhanced marketing tactics & corporate communications • Created an integrated, strategic approach for increasing awareness across online media for increased brand awareness in new markets • Enhanced the corporate identity through integrated media efforts targeting specific audiences from initial inquiry to partnering firm to long-term partner



Kelly/Brady Advertising

• Marketing Manager

  • 2011 - 2012

  • Managed a team of online & offline media experts, adjusting client budgets based on performance of media effectiveness and goals • Took the role of resident expert in market research through survey content development, distribution & analysis, enabling clients to make informed operational, location and program decisions • Developed online & offline media focused on direct response & event attendance • Managed a team of online & offline media experts, adjusting client budgets based on performance of media effectiveness and goals • Took the role of resident expert in market research through survey content development, distribution & analysis, enabling clients to make informed operational, location and program decisions • Developed online & offline media focused on direct response & event attendance



ARS Interactive

• United States
• Hospitals and Health Care

• Account Coordinator / Copywriter

  • Feb 2008 - Dec 2010

  Lead Copywriter, Interactive Marketing • Created effective e-commerce communications for online media including consumer emails and interactive experiences focused on concise content, promotions and sales conversion • Worked with the account and creative teams to create new tactics for the client to increase brand awareness, website traffic and sales Account Coordinator, Interactive Marketing • Coordinated marketing initiatives with clients and planned monthly promotions to maximize profits • Managed website updates & content accuracy from the sales development stage to creative development/coding and monitoring of live content • Helped create and develop email marketing strategies, determining schedules, and managing the creative process from creative brainstorm to deployment Show less



Houghton Mifflin

• United States

• Marketing Coordinator

  • 2007 - 2008

  • Assisted the VP of Marketing with marketing initiatives to the sales team via email marketing, corporate communication and event management • Managed in the development and distribution of collateral • Assisted the VP of Marketing with marketing initiatives to the sales team via email marketing, corporate communication and event management • Managed in the development and distribution of collateral


JGH Marketing Investments
• Intern

  • 2006 - 2006