Experience

Social Venture Partners San Antonio

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Executive Director

  • Oct 2018 - Present



Remember the Alamo Foundation

• San Antonio, Texas

• Executive Director

  • Jul 2016 - Apr 2018

  Founding Director of the Remember the Alamo Foundation. Managed the budget, operations and staff. Managed relationships with the General Land Office, City of San Antonio, Alamo Trust (operations) for the Alamo Master Plan process. Planned and managed over 100 statewide community meetings regarding the Alamo Master Plan. Managed the Alamo Endowment (created by the state legislature) and its board meetings. Directed the communications strategy on the Alamo plan throughout the state to stakeholder groups. Strengthened relationships with county-based Texas Historic Commissions, business and professional associations, media, and volunteer organizations including the Daughters and Sons of the Republic of Texas. Prepared and presented at meetings. Managed outreach events, created Alamo Society membership program and coordinated all VIP visits and press conference for the Alamo.



Texas General Land Office

• United States
• Government Administration
• 400 - 500 Employee

• Director, The Alamo and Executive Director of Alamo Endowment

  • Feb 2015 - Jun 2016

  Deputy Director, Alamo Division at the Texas General Land Office. Developed and managed reporting requirements and budget assessments. Closely monitored compliance with state regulations on finance and HR. Managed GLO Alamo preservation staff and oversaw preservation projects. Served as the Alamo spokesperson, the liaison to the Daughters of the Republic of Texas (DRT) during operations transition. Developed public responses and reported to GLO on Alamo related work to include government relations, communications, legal, finance, archives, human resources and construction. Hired and managed the GLO's Alamo security staff (Alamo Rangers). WIth approximately 8-weeks of time available, I managed the creation of Alamo Trust, a 501(c)(3) nonprofit formed as the operations entity for the Alamo. We required a smooth, overnight transition from the DRT to Alamo Trust management. Hired all Alamo staff, developed the organizational structure, created job descriptions and managed the legal team to set up the corporation. After formation, trained and managed staff, and developed processes and policies - all with no increase in spending budget and no increase in FTE at the Alamo. Worked closely with the GLO government relations team to report and provide information to elected statewide leaders in a timely and efficient way. Presented to staff and legislators, when needed. Managed all Alamo Endowment Board meetings, built reporting schedule and projected fund raising needs. Served as Alamo Endowment's liaison with major donors and corporate foundations. Managed the Alamo Endowment staff and budget. Served as liaison with the City of San Antonio, the GLO and the Alamo Endowment to set up the cooperative agreement for the Alamo Master Plan. Organized the Alamo management committee meetings. Served as spokesperson for the Master Plan, in coordination with the City and the GLO. Prepared and planned community relations plan and provided regular updates to stakeholders.



San Antonio Chamber of Commerce

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Vice President of Image and Communications

  • Sep 2007 - Feb 2015

  Developed and managed the communications, branding, public relations and marketing strategy for the San Antonio Chamber of Commerce. Developed and managed the brand and image strategy. Managed the communications team and budget. Managed development of marketing, public relations, economic development, education, event and government relations collateral. Managed the Chamber's advertising, media buying and online promotion strategy. Developed content and design on the Chamber website. Created and managed the social media strategy and content. Developed the planning and use of all digital, photography and video for education, event, membership, economic development and marketing purposes. Managed event production and marketing of the Chamber's largest events, including the Pathfinder Award, Annual Gala, and Tribute to Women Business Leaders. Collaborated with government relations, military affairs, membership, education and economic development colleagues to communicate state and federal legislative agenda, communicate positions on local, regional, state and federal business issues.



Wayland Baptist University

• Higher Education
• 300 - 400 Employee

• Director of Communications, San Antonio Campus

  • Aug 2005 - Aug 2007

  Developed new strategy and programs for fund raising in the South Texas region. Developed new annual giving program, grant writing and marketing strategy. Managed the media relations and wrote, designed and produced marketing collateral for the university's use in the region. Created new and managed special events, and volunteer opportunities. Liaison to Wayland's regional advisory group for the purpose of fund raising and improving the image and name recognition of the university. Developed and implemented the marketing strategy for launching a new BSN nursing program, and developed a plan for a multi-million capital campaign project to expand the campus.



Baptist General Convention of Texas

• United States
• Religious Institutions
• 100 - 200 Employee

• Director of Communications

  • Feb 2001 - Apr 2005

  As a part of the Leadership Council, directed the communications and marketing strategies for programs for the largest state convention in the nation, related to over 2,500 affiliated churches and 2.5 million church members. Managed a department of 13 creative and administrative staff including graphic designers, writers and event planners. Managed branding and messaging campaigns for 26 ministry program areas throughout Texas, and for national and international audiences. Directed produced the annual convention for over 10,000 attendees including producing all marketing materials, promotion, event, retail, public relations and videos and managing volunteer groups for hospitality and registration. Managed a 1.3 million budget for communications and convention event annually. Provided Annual reporting for the convention to members. Liaison for communications strategy with 23 related Baptist agencies across Texas including university, hospital and health and human services agencies.



GuideStone Financial Resources

• United States
• Financial Services
• 400 - 500 Employee

• Communications Project Manager

  • Oct 1997 - Feb 2001

  Managed the communications and marketing collateral for GuideStone, the financial services agency owned by the Southern Baptist Convention. During my tenure, GuideStone managed over $8B in assets for more than 30K customers and 30+ faith-based, related agencies. Products included investment and medical/health and commercial insurance. Project manager for Marketing, Human Resources and Investment divisions. Researched, edited and wrote collateral and developed strategy for marketing products and services. Developed new collateral following SEC requirements as the agency went through creating listed funds for investments. Managed creating new insurance collateral for agency as HIPPA rules were instated across the nation. Manage the development of collateral for internal relations and human resources. Managed the annual convention booth serving thousands of customers during the annual event. Managed the marketing communications for philanthropic programs for retired ministers and spouses.



Baptist Center for Ethics

• Nashville, TN

• Director of Communications

  • Jan 1993 - Sep 1997

  Worked in development of the new organization providing education on Christian ethics for churches, universities and individuals. Developed, wrote, edited and designed all collateral, website and event materials. Began and planned the marketing, public relations strategy and brand management. Developed a line of Bible studies branded Acacia for small group studies in churches on ethics topics. Managed the design and production of books with local printers. Developed the first online newsletter for Baptist Churches in the state. Managed the marketing and outreach strategy. Wrote and managed the customer database, invoicing, processes and order fulfillment. Worked with the Executive Director on board meetings, planning annual strategy, product development and fund raising.



International Baptist Theological Seminary

• Zurich, Switzerland

• Communications Specialist

  • Aug 1991 - Aug 1993

  Developed, wrote, designed and managed all new fundraising collateral for international Christian seminary in Switzerland for theology students across Europe and Northern Africa. Managed the communications planning and design in seven languages. Coordinated with the USA-based development office on public relations and fundraising. Developed the first database for marketing and donor relations for churches that support the school through the European Baptist Convention and other international faith based organizations. (not Southern Baptist) Planned special events for fund raising, managed volunteer information and groups for fund raising programs.



Dallas Baptist University

• United States
• Higher Education
• 700 & Above Employee

• Assistant Director of Admissions

  • Jan 1989 - Jul 1991

  Recruited new students, planned and executed recruiting events on and off-campus, helped design the freshman orientation program, managed database information for high school prospects, wrote and edited marketing materials. Traveled for the university building relationships with school counselors, youth ministers and parents. Recruited new students, planned and executed recruiting events on and off-campus, helped design the freshman orientation program, managed database information for high school prospects, wrote and edited marketing materials. Traveled for the university building relationships with school counselors, youth ministers and parents.