Experience

ConnectOne

• Human Resources Services
• 1 - 100 Employee

• Consultant

  • Sep 2023 - Present

  Singapore



Maise

• Singapore
• Advertising Services
• 1 - 100 Employee

• Client Director

  • Jan 2023 - Aug 2023

  Singapore Key client lead for beauty accounts, Clarins and Shiseido. New business lead, successfully winning a prominent travel account. Mentored junior team members and established project management system for the agency, leading to improved workflow and resource management within 6 months.



Metigy

• Australia
• Advertising Services
• 1 - 100 Employee

• Customer Success Lead

  • Jul 2021 - Aug 2022

  Sydney, New South Wales, Australia Headhunted as the Customer Success (CS) Lead in Singapore, working with Sydney HQ to set up local operations. Played key roles in business development and operations, on top of CS management. ▪ Established automation system to enable 3-man CS team to effectively manage user base. ▪ Initiated new user onboarding process to improve customer satisfaction and reduce drop-off. ▪ Achieved 32% increase in user base and 15% increase in engagement through effective integrated marketing… Show more Headhunted as the Customer Success (CS) Lead in Singapore, working with Sydney HQ to set up local operations. Played key roles in business development and operations, on top of CS management. ▪ Established automation system to enable 3-man CS team to effectively manage user base. ▪ Initiated new user onboarding process to improve customer satisfaction and reduce drop-off. ▪ Achieved 32% increase in user base and 15% increase in engagement through effective integrated marketing strategy. ▪ Collaborated with Partnerships Director to successfully acquire enterprise accounts and key industry partners through C-level executive engagement and demo sessions. Show less



Changi Airport Group

• Singapore
• Aviation and Aerospace Component Manufacturing
• 700 & Above Employee

• Assistant Manager, Online Retail, Campaign & Promotion Lead

  • Aug 2019 - Jan 2020

  Singapore, Singapore Marketing lead for CAG’s eCommerce platform iShopChangi in Singapore, China, and Indonesia markets. Achieved seven-figure SGD sales target for tentpole campaign ‘Happy Haulidays’: Planned promotion strategies, negotiated with tenants for exclusive deals, and managed approval process with senior management stakeholders, agencies, and internal teams. Other key campaigns: Christmas activation in Raffles Place, JJ Lin Promotion, Double 11 Promotion with Fliggy, and more.



WeWork

• United States
• Real Estate
• 700 & Above Employee

• Community Manager

  • Mar 2018 - Feb 2019

  Singapore Led sales and retention of members, consistently exceeding monthly targets through effective sales and engagement strategies. Drive additional customer value through strategic partnerships. Recruited and mentored community team members from Singapore, Malaysia, Indonesia, and Philippines. Established protocols and best practices alongside Community Director.



The Carrot Patch (Co-working Space)

• Community Manager

  • May 2017 - Feb 2018

  Central Singapore Part of the founding team. Led segmentation, operations planning, pricing, and promotion strategies; successfully achieved high occupancy rate at launch. Managed a team of 3 and played key role in lead generation and partnerships events. Secured conference speaking engagements for CEO, listings on co-working directories, and features in HoneyCombers and Coconuts Singapore.



HBO Asia

• Affiliate Marketing Senior Executive

  • Jan 2013 - Jul 2016

  Singapore Managed relationships with over 20 affiliates (e.g., StarHub, Indovision, and SkyCable) across 6 SEA markets to increase viewership of HBO content against an annual USD 1.3mil budget. Delivered integrated marketing campaigns and world-class experiences across SEA while managing complex, cross-functional relationships, utilising world-renowned IPs like Game of Thrones, Oscars Academy Awards, DC, and DreamWorks characters.



Creative Agencies - Various

• Account Manager

  • Jul 2012 - Dec 2012

  Singapore Short stints at Publicis Groupe and Tilt (local creative agency)



ESPN STAR Sports

• Singapore
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Senior Marcom Executive

  • Mar 2012 - May 2012

  Singapore Temporary cover for incumbent (directly engaged by client after leaving Grey Group)



Grey Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Mar 2011 - Feb 2012

  Singapore Led and managed ESPN STAR SPORTS, nurturing the account back to profitability. Pitched and won the GSK Pharmaceutical account worth six-figure SGD in revenue.



J. Walter Thompson Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Feb 2010 - Feb 2011

  Singapore Managed global brands like HSBC, Epson, Nokia, and SilkAir. Key achievements include winning an Effies Gold and Silver in SPH Ink Awards for the SilkAir Explorers campaign.

• Account Executive

  • Jul 2007 - Jan 2010

  Worked on HSBC account (across all business verticals), managing both local and global campaigns.