Experience

Arras Foundation

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Strategic Initiatives Coordinator

  • Oct 2021 - Present



The Patterson Foundation

• United States
• Philanthropic Fundraising Services
• 1 - 100 Employee

• Inaugural Fellow, Special Projects Manager

  • May 2019 - Oct 2021

  Propelling Impact: - Negotiated establishment of a $1.5 million endowed scholarship fund, implementing The Patterson Foundation value of investing for lasting impact and creating educational opportunities in perpetuity for students with limited opportunities.- Managed the evolution of Aspirations Journalism from singular, hyper-local, paper-based model to demographic-inclusive, multimedia, regional community engagement strategy with targeted outreach to Latinx, ALICE, and rural communities.- Strategic advisor to multiple initiatives in order to guide alignment to core mission.Strategic Communications: - Created strategic network communication plans for multiple initiatives, resulting in new partnerships and strengthened community efforts aroundCensus 2020, COVID-19 response, and regional effort for Digital Access.- Developed, wrote and curated content for three weekly newsletters.- Published more than 40 blogs, multiple front-page newspaper columns, and presented at national webinars to share models and trends in modern philanthropy.Community Engagement: - Worked with CEO of Center for Disaster Philanthropy to create a risk mitigation model for the grant approval process, adopted by the board.- Consulted with a local community foundation to assess and evaluate itskeystone Season of Sharing campaign through interviews and data gathering in order to provide sustainability-focused recommendations. The campaign is now undergoing renovation.- Conducted discovery focus groups with stakeholders on behalf of local community foundation and provided recommendations in a report for implementing a new community tool and approach for its major initiative.



LifeSmart Youth, Inc.

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing And Development Assistant

  • Aug 2017 - May 2019

  Developed and implemented first-ever #givingTuesday campaign for $1Million organization, increasing campaign net profit by 300% year over year. Managed build-out of donor database in Salesforce and authored internal user guide for development team. Contributed to annual appeal campaigns and donor stewardship events. Developed and implemented first-ever #givingTuesday campaign for $1Million organization, increasing campaign net profit by 300% year over year. Managed build-out of donor database in Salesforce and authored internal user guide for development team. Contributed to annual appeal campaigns and donor stewardship events.



Echo360

• United States
• E-Learning Providers
• 1 - 100 Employee

• Marketing Associate

  • Jan 2016 - Jan 2019

  Managed marketing operations for a $15Million higher education technology company. Duties included integration between Salesforce and HubSpot, all email marketing communication, database management, inter-team training, content curation and copywriting. Produced over 20 webinars for customers and prospects using ON24 and ZOOM Webinars. Managed marketing operations for a $15Million higher education technology company. Duties included integration between Salesforce and HubSpot, all email marketing communication, database management, inter-team training, content curation and copywriting. Produced over 20 webinars for customers and prospects using ON24 and ZOOM Webinars.



WealthEngine

• United States
• Information Technology & Services
• 1 - 100 Employee

• Demand Generation Specialist

  • Apr 2015 - Jan 2016

  Recognized for consistently developing and executing excellent content and email campaigns. Responsible for outbound email marketing strategy and execution for the non-profit market segment. Track and report on campaign effectiveness in Salesforce.com and Marketo marketing automation software. Design campaigns to optimize use of marketing resources. Active collaboration with all customer facing teams. Support webinars on a monthly basis using ON24 platform. Create and manage the editorial content calendar. Manage the agenda and deliver presentations at weekly meetings to ensure tight integration and cooperation with the sales teams. Identify and distribute industry relevant articles which reflect the company’s vision and core values, to effectively position the WealthEngine products with the prospective customer base. Evaluating and revising stale whitepapers, case studies, sales collateral and other marketing materials. Project manage joint CRM partner communications and collateral.

• Business Development

  • Jun 2014 - Apr 2015

  Started as an intern and hired full time after 60 days on the job. Acted as the first point of contact for prospective clients of SaaS start up. Responsible for all inbound inquiries, new sales opportunity qualification and assignment in Salesforce.com. Quota responsibility for renewal of existing customer contracts. Consistently exceeded assigned quotas resulting in maximum commission available. Responsible for identifying and referring upsell opportunities to direct sales team. Promoted to Demand Generation Specialist in April 2015.