Experience

National Housing Federation

• United Kingdom
• Non-profit Organization Management
• 100 - 200 Employee

• Marketing Manager

  • Apr 2019 - Present

  Role OverviewTo develop, implement and deliver the NHF’s Marketing Plan.Key Responsibilities• Accountable for the development and delivery of the Federation’s event and commercial income Marketing Plans including campaigns.• Lead, mentor, and coach the Marketing Team.• Prepare and monitor the marketing budget.• Work with the Events and Business Development teams to set pricing and revenue budgets.Key Achievements• Instrumental in the development and launch of a suite of virtual events in response to the coronavirus crisis, including content, pricing, messaging and sponsorship. To date, audience targets for 10 virtual events have been beaten.• Developed and currently delivering a marketing strategy focused on increasing commercial opportunities and income.• Developed a marketing and communications strategy for a new event on Building Safety ensuring that messaging was delivered clearly and sensitively.• Developed and delivered the marketing strategy for the NHF’s flagship event, the National Housing Summit, resulting in an increase in attendees from the previous year and improved digital and social media interaction. Show less

• Head Of Business Development

  • Sep 2021 - Sep 2022



Green Emerald Marketing

• United Kingdom
• Advertising Services

• Strategist

  • Mar 2019 - Present

  Providing strategic marketing support for charities and non-profit organisations. Not sure where to get started or wondering why your marketing isn't working the way you thought it would? Is your content unmanageable and you don't know how to get it under control? Or maybe you are about to embark on a website redesign project and want to get your content right? Let me help develop a strategy that delivers your goals and aspirations. Providing strategic marketing support for charities and non-profit organisations. Not sure where to get started or wondering why your marketing isn't working the way you thought it would? Is your content unmanageable and you don't know how to get it under control? Or maybe you are about to embark on a website redesign project and want to get your content right? Let me help develop a strategy that delivers your goals and aspirations.



Royal Association for Deaf people

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Head of Marketing and PR

  • Apr 2017 - Mar 2019

  Role Overview To lead the development and implementation of the Marketing and PR strategy Key Responsibilities • Accountable for the development and implementation of the Marketing and PR strategy • Lead the development of the corporate website • Lead the development of the social media strategy • Prepare and monitor the marketing budget • Work in partnership with the Head of Fundraising to support the Fundraising strategy Role Overview To lead the development and implementation of the Marketing and PR strategy Key Responsibilities • Accountable for the development and implementation of the Marketing and PR strategy • Lead the development of the corporate website • Lead the development of the social media strategy • Prepare and monitor the marketing budget • Work in partnership with the Head of Fundraising to support the Fundraising strategy



Microbiology Society

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Head of Marketing

  • Oct 2015 - Dec 2016

  Role Overview:To develop, implement and deliver the Microbiology Society’s Strategic Marketing Plan.Key Responsibilities:• Accountable for the development and delivery of the Society’s Strategic Marketing Plan including campaigns.• Recruit and lead the Marketing Team.• Set up a cross-departmental Branding Team to ensure that the Society’s brand remains consistent and on message.• Prepare and monitor the marketing budget.• Work with the Publishing Team to set pricing and revenue budgets.• Key member of the member research project team, income diversification team and CRM strategy team. Show less

• Head of Sales and Marketing

  • Feb 2013 - Oct 2015



TSO

• Technology, Information and Media
• 100 - 200 Employee

• Client Services Manager

  • Oct 2011 - Feb 2013

  Role Overview To act as the commercial face of the organisation, managing key client accounts to maximise income and develop new leads. Key responsibilities: • Manage a large portfolio of public sector clients mainly within Health and Education to support their online and offline publishing needs. • Accountable for generating annual client revenue in excess of £8 million per year. • Develop sustainable relationships with key decision makers in client organisations. • Undertake regular client visits to manage expectations and showcase appropriate new product developments. • Deliver client reports including production and income performance. • Analyse sales performance of client products and make recommendations on opportunities to increase income. • Forecasting and P&L. • Work closely with the marketing team and client to develop marketing and campaign strategies that align with client objectives and brand. Show less



Biochemical Society

• United Kingdom
• Research Services
• 1 - 100 Employee

• Head of Marketing and Sales

  • 2006 - Oct 2011

  Responsible for the licensing and sales of Portland Press journals and electronic resources and all marketing activities for Portland Press Ltd and the Biochemical Society. - Planning and implementing strategic marketing activities both online and offline including brand management, digital marketing and social media - Planning and implementing strategic sales and renewal campaigns to ensure year on year revenue increases - Manage and mentor a team of four to achieve set targets and produce highly creative promotions. Develop their skills for their personal benefit and that of the organisation - Integral to the co-ordination and management of the department’s objectives in all project plans to ensure successful and timely implementation - Possess strong networking and negotiating skills and travel extensively overseas to conferences and exhibitions in order to build brand awareness and maintain customer relationships and networks. Show less



Portland Press Ltd

• Sales and Licensing Manager

  • 2005 - 2006

• Sales and Licensing Executive

  • 2004 - 2006