Chad Kurz
Senior Creative Director & Vice President of Brand Strategy at Buffalo Groupe- Claim this Profile
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Bio
Brian Tice
Chad is one of those unique people with the ability to see your business problems and potential solutions from both the strategic and tactical level. He helped our small business completely re-think our brand identity from the ground-up. From the get-go, Chad jumped in and executed a comprehensive market analysis to understand the competition and where we could best compete given our inherent advantages. He helped us codify our Mission, Vision and Values and from all of that he completely recreated our digital identity. His ability to lead difficult creative discussions to build consensus while staying focused on the goal of market penetration and customer acquisition was impressive. By the end of our engagement with Chad, we had a brand new identity that our entire company feels encapsulates who we are, how we compete, and why we exist. If you need someone that understands content marketing, social media strategy, brand identities and digital presence from a strategic point of view all the way down to tactical implementation, Chad is your guy. I would trust him to completely handle my company’s entire digital presence not just as an employee, but as a partner.
Ernest Firth III
Chad was always visible and very helpful to me and all players partaking in the 2009 NFLPA Rookie Premiere. He was my main contact for the NFLPA and I was able to reach him instantly via e-mail, phone call, or text. Throughout the event he made it a point to be sure all aspects of our clients, myself, and our personal guests trip were going well.
Brian Tice
Chad is one of those unique people with the ability to see your business problems and potential solutions from both the strategic and tactical level. He helped our small business completely re-think our brand identity from the ground-up. From the get-go, Chad jumped in and executed a comprehensive market analysis to understand the competition and where we could best compete given our inherent advantages. He helped us codify our Mission, Vision and Values and from all of that he completely recreated our digital identity. His ability to lead difficult creative discussions to build consensus while staying focused on the goal of market penetration and customer acquisition was impressive. By the end of our engagement with Chad, we had a brand new identity that our entire company feels encapsulates who we are, how we compete, and why we exist. If you need someone that understands content marketing, social media strategy, brand identities and digital presence from a strategic point of view all the way down to tactical implementation, Chad is your guy. I would trust him to completely handle my company’s entire digital presence not just as an employee, but as a partner.
Ernest Firth III
Chad was always visible and very helpful to me and all players partaking in the 2009 NFLPA Rookie Premiere. He was my main contact for the NFLPA and I was able to reach him instantly via e-mail, phone call, or text. Throughout the event he made it a point to be sure all aspects of our clients, myself, and our personal guests trip were going well.
Brian Tice
Chad is one of those unique people with the ability to see your business problems and potential solutions from both the strategic and tactical level. He helped our small business completely re-think our brand identity from the ground-up. From the get-go, Chad jumped in and executed a comprehensive market analysis to understand the competition and where we could best compete given our inherent advantages. He helped us codify our Mission, Vision and Values and from all of that he completely recreated our digital identity. His ability to lead difficult creative discussions to build consensus while staying focused on the goal of market penetration and customer acquisition was impressive. By the end of our engagement with Chad, we had a brand new identity that our entire company feels encapsulates who we are, how we compete, and why we exist. If you need someone that understands content marketing, social media strategy, brand identities and digital presence from a strategic point of view all the way down to tactical implementation, Chad is your guy. I would trust him to completely handle my company’s entire digital presence not just as an employee, but as a partner.
Ernest Firth III
Chad was always visible and very helpful to me and all players partaking in the 2009 NFLPA Rookie Premiere. He was my main contact for the NFLPA and I was able to reach him instantly via e-mail, phone call, or text. Throughout the event he made it a point to be sure all aspects of our clients, myself, and our personal guests trip were going well.
Brian Tice
Chad is one of those unique people with the ability to see your business problems and potential solutions from both the strategic and tactical level. He helped our small business completely re-think our brand identity from the ground-up. From the get-go, Chad jumped in and executed a comprehensive market analysis to understand the competition and where we could best compete given our inherent advantages. He helped us codify our Mission, Vision and Values and from all of that he completely recreated our digital identity. His ability to lead difficult creative discussions to build consensus while staying focused on the goal of market penetration and customer acquisition was impressive. By the end of our engagement with Chad, we had a brand new identity that our entire company feels encapsulates who we are, how we compete, and why we exist. If you need someone that understands content marketing, social media strategy, brand identities and digital presence from a strategic point of view all the way down to tactical implementation, Chad is your guy. I would trust him to completely handle my company’s entire digital presence not just as an employee, but as a partner.
Ernest Firth III
Chad was always visible and very helpful to me and all players partaking in the 2009 NFLPA Rookie Premiere. He was my main contact for the NFLPA and I was able to reach him instantly via e-mail, phone call, or text. Throughout the event he made it a point to be sure all aspects of our clients, myself, and our personal guests trip were going well.
Experience
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Buffalo Groupe
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United States
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Advertising Services
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1 - 100 Employee
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Senior Creative Director & Vice President of Brand Strategy
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Mar 2023 - Present
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Vice President of Creative Brand Strategy
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Mar 2020 - Mar 2023
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Senior Director of Integrated Marketing
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Mar 2018 - Mar 2020
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Director of Integrated Marketing
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May 2017 - Feb 2018
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Chad Kreates
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United States
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Advertising Services
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Founder & Principal
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Aug 2015 - Present
• Host and produce a podcast for the Washington Patriots, a semi-professional baseball team in the DMV. • Executed social media strategy for NFL player’s charity event (2.7M+ Facebook Live impressions). • Launched a holistically re-imagined brand identity to better reflect client’s B2B positioning. • Redesigned client’s website to align with new brand and optimize content discovery. • Manage client’s presence on social platforms, blog, email marketing campaigns and website. • Devised content strategy to achieve 5-month growth for client website (+73%) & LinkedIn (+43%). • Conducted executive interviews and wrote profiles for a business thought leadership consortium. • Drafted software client’s new tagline, vision and mission statements, and corporate values. • Oversee production of client’s collateral (sales & marketing decks, case studies and infographics). Show less
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EPAM Systems
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Digital Consultant
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Sep 2014 - Oct 2015
• Provided comprehensive marketing expertise, from copy writing and branding to digital strategy. • Managed cross-functional team developing robust mobile app to promote Pope Francis’ U.S. tour. • Conducted a digital brand strategy to enhance a prominent international law firm’s market position. • Organized agency-wide hackathon, aligning creative, content strategy and development efforts. • Researched and pitched strategic new business opportunities for current and prospective clients. Show less
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Washington Nationals
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United States
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Spectator Sports
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500 - 600 Employee
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Senior Director :: Creative, Digital & Brand Strategy
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Aug 2013 - Aug 2014
• Conceptualized and executed digital campaigns to engage fans and enhance ballpark experience.• Designed and developed interactive microsites, including sitemaps, wireframes, copy and UX/UI.• Directed photo and video shoots, conducting interviews and developing content for all mediums.• Established brand guidelines to ensure synergy across the organization and external partners.• Served as Editor-In-Chief of official team blog and more than 20 print publications each season.• Managed creative and digital budgets, timelines and processes, from concept through execution.• Oversaw full-time staff of digital editors, designers, copywriters, photographers and interns. Show less
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Director :: Creative Services and New Media
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Sep 2011 - Aug 2013
[see above]
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Senior Manager :: New Media
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Apr 2010 - Sep 2011
[see above]
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NFL Players Association
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United States
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Spectator Sports
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300 - 400 Employee
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Internet Marketing Manager
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May 2007 - Apr 2010
• Conceived and launched NFLPA TV online news show, directing all programming and production. • Launched NFL PLAYERS YouTube channel, managing video library and promoting relevant clips. • Assisted production of Helmets Off TV series, proofing episodes and distributing to YouTube. • Guided creative direction of immersive Flash microsites featuring dynamic multimedia content. • Served on Website Content Committee, creating and implementing organization’s online strategy. • Conceived and launched NFLPA TV online news show, directing all programming and production. • Launched NFL PLAYERS YouTube channel, managing video library and promoting relevant clips. • Assisted production of Helmets Off TV series, proofing episodes and distributing to YouTube. • Guided creative direction of immersive Flash microsites featuring dynamic multimedia content. • Served on Website Content Committee, creating and implementing organization’s online strategy.
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U.S. Soccer Federation
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United States
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Spectator Sports
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700 & Above Employee
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Online Production Coordinator
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Jun 2005 - May 2007
• Managed promotion of all ussoccer.com content to maximize traffic and engagement. • Aided in development of custom front-end UX and underlying CMS for re-launch of ussoccer.com. • Designed interactive Flash elements, including splash pages and MatchTracker application. • Facilitated live video streaming, from shoulder content to pre-, in- and postgame programming. • Produced and edited video highlight packages for Studio 90 daily online news show. • Launched YouTube channel, guiding initial site design and managing content archives. Show less
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Tennessee Titans
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United States
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Spectator Sports
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200 - 300 Employee
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Production Intern
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Sep 2004 - Jan 2005
• Served as on-site production assistant for both field and studio shoots. • Collaborated with Titans marketing department to develop weekly program content.
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Media Relations Gameday Staff (Sept. '04-Jan. '05) and Training Camp Intern (Aug. '04)
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Aug 2004 - Jan 2005
• Wrote feature stories for titansonline.com and official team publications. • Coordinated player and coach interviews with national and local TV and print media.
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Nashville Predators
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Spectator Sports
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300 - 400 Employee
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Media Relations Gameday Staff (Oct. '02-April '04) and Summer Intern (June '02-Aug. '02)
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Jun 2002 - Apr 2004
• Interviewed players and transcribed quotes for website content. • Updated team website material, including statistics and player biographies. • Interviewed players and transcribed quotes for website content. • Updated team website material, including statistics and player biographies.
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Production Intern
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Jun 2003 - Aug 2003
• Wrote, filmed, edited and produced the new orientation video to train incoming interns. • Logged daily sporting events, assisting producers and editors with highlight production. • Wrote, filmed, edited and produced the new orientation video to train incoming interns. • Logged daily sporting events, assisting producers and editors with highlight production.
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Education
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Vanderbilt University
Bachelor of Science (B.S.), Human and Organizational Development -
Vanderbilt University
Master of Education (M.Ed.), Organizational Leadership
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