Experience

Puori

• Denmark
• Wellness and Fitness Services
• 1 - 100 Employee

• CDO / CMO

  • Apr 2022 - Present

  Head of marketing and e-commerce incl. Shopify-DTC and Amazon (US)

• Chief Digital Officer (CDO)

  • Apr 2019 - Apr 2022

  Head of e-commerce incl. Shopify-DTC, PPC-marketing, CRM and Amazon (US)

• Advisor

  • Jan 2019 - Mar 2019

  Digital strategy, recruitment, vendor selection



Helle Mardahl

• Denmark
• Retail Art Supplies
• 1 - 100 Employee

• Board Member

  • Jul 2021 - Present



ten-EXE

• Business Consulting and Services

• Owner

  • Dec 2018 - Present



Eventually

• Denmark
• Events Services
• 1 - 100 Employee

• Board Member

  • Dec 2018 - Dec 2022

  Eventually is an event consulting agency migrating online & onsite experiences to co-create long-lasting results & relations for leading B2B companies Eventually is an event consulting agency migrating online & onsite experiences to co-create long-lasting results & relations for leading B2B companies



Crunchy Copenhagen

• Food and Beverage Services

• Founder, co-owner

  • May 2015 - Dec 2019

  Crunchy is the healthy, fresh and nourishing snack with no additives for when you're hungry but in a hurry. With multiple variations and flavours focusing on either boosting your energy, feeding your muscles or simply satisfying that guilty sweet pleasure you will likely have several personal favourites. Regardless of flavour the snacks are packed with slow burning carbs to stabilize your blood sugar and make you full longer. Crunchy is the healthy, fresh and nourishing snack with no additives for when you're hungry but in a hurry. With multiple variations and flavours focusing on either boosting your energy, feeding your muscles or simply satisfying that guilty sweet pleasure you will likely have several personal favourites. Regardless of flavour the snacks are packed with slow burning carbs to stabilize your blood sugar and make you full longer.



Airfinity Ltd

• United Kingdom
• Information Services
• 1 - 100 Employee

• Advisor

  • Oct 2018 - Mar 2019

  Airfinity is an event search and intelligence engine. We cover professional events, congresses, trade shows and seminars globally with an estimated $500B in annual spend. Our data and software solutions enables our corporate customers to make informed event decisions, better allocate their spend, save time and turn “real life” into a growth driver. We connect event organisers to data that lets them monitise their events better and grow faster. Airfinity is an event search and intelligence engine. We cover professional events, congresses, trade shows and seminars globally with an estimated $500B in annual spend. Our data and software solutions enables our corporate customers to make informed event decisions, better allocate their spend, save time and turn “real life” into a growth driver. We connect event organisers to data that lets them monitise their events better and grow faster.



LEO Innovation Lab - LEO Ventures A/S

• Denmark
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Chief Growth Officer, Head of LEO Innovation Lab Incubator, Head of Growth Hacking and Communication

  • Aug 2017 - Jan 2019

  The LEO Innovation Lab Incubator consists of all the products and projects that are still in an experimental fase: covering the range from early ideation to beta-launch. The Incubator usually has 5-7 product teams working on products at various stages of maturity.Apart from making sure we have a constant progression of ideas/concepts/products it is also my responsibility that the innovation culture and methodology we use at LEO Innovation Lab is leveraged to the fullest in LEO Pharma.Other responsibilities: Building and managing international communications team (PR, internal communication, social media, copy, paid/earned/owned channels, B2B/D2C) servicing LEO Innovation Lab and all products and services developed in the lab.Building and managing international growth hacker team working across all products and services developed in LEO Innovation Lab. Show less

• Chief Growth Officer, Head of marcom

  • Aug 2016 - Jul 2017

  Building and managing international communications team (PR, internal communication, social media, copy, paid/earned/owned channels, B2B/D2C) servicing LEO Innovation Lab and all products and services developed in the lab.Building and managing international growth hacker team working across all products and services developed in LEO Innovation Lab.



Kulturministeriet

• Denmark
• Government Administration
• 100 - 200 Employee

• Medlem af Kulturministeriets Blankmedieudvalg

  • Apr 2017 - Aug 2017

  Appointed member of the committee to deliver a suggestion on payment of remuneration to artists and content providers based on legal private copying of content. Appointed member of the committee to deliver a suggestion on payment of remuneration to artists and content providers based on legal private copying of content.



Passion Galore Media

• Copenhagen Area, Denmark

• Founder

  • May 2015 - Jul 2016

  PGM creates online content channels (primarily video) within the strongest passion points and based on the stories of the most progressive, dedicated and acclaimed cultural profiles in those areas. We help brands looking for omnichannel audience engagement find their strategy and voice in content marketing. PGM creates online content channels (primarily video) within the strongest passion points and based on the stories of the most progressive, dedicated and acclaimed cultural profiles in those areas. We help brands looking for omnichannel audience engagement find their strategy and voice in content marketing.



Great Works Copenhagen

• Denmark
• Design Services

• Business Development Director

  • Feb 2016 - Jun 2016



TIDAL

• United States
• Musicians
• 200 - 300 Employee

• Managing Director, Denmark and Sweden

  • Oct 2014 - Apr 2015

  Managing the Danish and Swedish officeResponsible for local• P&L• Strategy• Marketing• PR• Customer acquisition• CRM• Editorial• Partnerships• Physical retail sales

• Managing Director, Denmark

  • Feb 2014 - Sep 2014

  Managing the Danish officeResponsible for local• P&L• Strategy• Marketing• PR• Customer acquisition• CRM• Editorial• Partnerships• Physical retail sales



ArtPeople

• Book and Periodical Publishing
• 1 - 100 Employee

• Commercial Director

  • Aug 2012 - Jan 2014

  Overall responsible for • Negotiating deals with business partners across music-services, e-booksellers/-services and VOD-services • Marketing (budgets, strategies, campaign creation, media buying, agency contact) across books, music and DVD/VOD • Managing PR team as well as digital and social media promotion team • Managing digital supply chain team (product development, digital distribution, Key Account Management) Partly responsible for • Business development Overall responsible for • Negotiating deals with business partners across music-services, e-booksellers/-services and VOD-services • Marketing (budgets, strategies, campaign creation, media buying, agency contact) across books, music and DVD/VOD • Managing PR team as well as digital and social media promotion team • Managing digital supply chain team (product development, digital distribution, Key Account Management) Partly responsible for • Business development



Universal Music Group

• United States
• Musicians
• 700 & Above Employee

• Director, Digital and New Business

  • Feb 2011 - Jul 2012

  In charge of all digital distribution of music content including eCRM activities plus new business.• Negotiating deals with music services and online retailers• Managing digital KAM team• Managing eCRM, Social Media and online promotion team• Managing New Business team

• Digital Director

  • Feb 2010 - Jan 2011

  In charge of all digital distribution of UMG's content in Denmark• Negotiating deals with music services and online retailers• Managing digital KAM team• Managing eCRM, Social Media and online promotion team



Metronome

• Media Production
• 1 - 100 Employee

• Digital Manager

  • Jan 2009 - Jan 2010

  • Responsible for developing and running digital business initiatives • Responsible for selling and delivering consultancy services to client companies • Responsible for developing and running digital business initiatives • Responsible for selling and delivering consultancy services to client companies



Relate

• Founding partner and director

  • Sep 2007 - Dec 2008

  Overall responsible for management, strategy, business development and sales. Relate was a digital media agency specialized in helping companies connect to their target groups in engaging ways. Creating communities, using video/web-TV and optimizing information architecture to attract and retain multiple user profiles Relate helped companies create 'Branded Engagement' from strategy to implementation. Relate was closed down when I transferred my activities to Metronome Productions A/S. Overall responsible for management, strategy, business development and sales. Relate was a digital media agency specialized in helping companies connect to their target groups in engaging ways. Creating communities, using video/web-TV and optimizing information architecture to attract and retain multiple user profiles Relate helped companies create 'Branded Engagement' from strategy to implementation. Relate was closed down when I transferred my activities to Metronome Productions A/S.



Egmont

• Denmark
• Media Production
• 400 - 500 Employee

• Director of Digital Business

  • Aug 2006 - Aug 2007

  Responsible for the digital media business connected to Egmont Internationals print media business (now Egmont Kids Media). The primary focus was on services, communities and content for Internet and mobile in 17 countries incl. UK, Germany, Poland, Russia, Turkey and China. Main target group was kids but a few titles also targeted teens and adults. • Responsible for developing strategies for establishing digital business initiatives (online and mobile) across 17 countries and for managing international business unit across countries • Local implementation of strategy including employee development plans, recruiting, organizational embedding and 3rd party partnerships • Negotiated digital licensing deals with a.o. Walt Disney Internet Group (Mickymaus.de, Disney.de) and EMAP consumer media limited (FHM-magazin.de, FHM mobile) • Reported to CEO of Egmont International Show less



Nordisk Film

• Denmark
• Entertainment Providers
• 400 - 500 Employee

• Head of Mobile

  • Jan 2004 - Jun 2006

  Responsible for the mobile strategy of Nordisk Film.• Managing production unit developing mobile content based on Nordisk Film licenses• Part of mobile strategy and business development group within Egmont (http://www.egmont.com/int/, owner of Nordisk Film)

• Business developer

  • Jan 2004 - Aug 2004

  • Management support for portfolio companies (game developers)• Screening of computer game concepts and developers for possibles acquisitions



Dj 360*, James Bong, denmark, Wrogn

• Dj/composer/producer

  • 1995 - 2004

  From the mid nineties and for about ten years I spent a lot of my time composing and producing music and performing as a dj. Highlights include: • Releasing records solo as Dj 360* on April Records • Releasing records as part of duo James Bong (with Thomas Knak) on UK label 2KOOL • Releasing records as part of duo denmark (with Kristina Søndergaard) on Lidocaine. The music ranged from experimental electronica to electro-pop. See most of my discography here: http://www.discogs.com/artist/636809-Morten-Remmer. • Composing and performing music for theater play Inuit Barok Chok together with Thomas Agergaard (a true nineties collage incorporating electronic music, jazz, opera, rap and folk music from Greenland(!). See review in Danish paper: http://www.information.dk/18534) • Performing with Caroline Henderson on club tour (I programmed and produced the rhythm section) • Performing as a dj two years in a row at Roskilde Festival ('98 and '99) on the biggest stage for electronic music (http://www.roskilde-festival.dk/music/1998/dj-360 http://www.roskilde-festival.dk/music/1999/dj-360) • DJ Recidencies at Rust, Stereo Bar (incl. KKunst Galary) and Mantra • Getting sponsored by Levis, Ben Sherman and Paul Smith • Hosting radio show "Lipslide" on KissFM in Denmark • Composing and producing music for various TV commercials incl. Carlsberg's first sound logo. Client brands included Carlsberg, LEGO, Nike, NRGi. Show less



Crossroads Copenhagen

• Consultant

  • Nov 2003 - Dec 2003



Louiz

• Copenhagen Area, Denmark

• Chief Knowledge Officer

  • Apr 2002 - Oct 2003

  Louiz was an innovation environment and business hotel for startups in the culture and entertainment industry. It was funded by the Ministry of Culture. • Responsible for knowledge sharing both internally, towards clients and towards academic institutions. This included managing the communications and service/facility team. • Responsible for developing the concept for DigiNet – a three year collaboration in the Øresund region between 14 organisations with the purpose of developing competences and businesses within the games and digital entertainment industry • Responsible for applying EU’s Interreg IIIa-program for support for DigiNet (DigiNet got the grant but it didn't come through until after I had left) • Screening, coaching and developing cultural startups • Managing interdisciplinary innovation processes Show less



IT-Universitetet i København

• Denmark
• Higher Education
• 400 - 500 Employee

• Senior Lecturer

  • 2000 - 2002

  The course was on the use of sound and music in multimedia productions specifically video, Flash, websites. The course was on the use of sound and music in multimedia productions specifically video, Flash, websites.