Paula Herreros
Business Director at Ogilvy UK- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
Topline Score
Bio
Elisabetta B.
Paula is probably one of the best PR professionals I've ever met. We have worked together on a global PR campaign and activation and she had done an exceptional job, showing great motivation in ensuring that all the assets were delivered on time and under budget. She is dynamic, reliable, always positive, and understands complex matters even when outside her direct area of expertise. I have the deepest personal and professional respect for Paula, and I absolutely believe she will bring her unique talent, energy, optimism, passion, and tireless creativity to any project, team, company.
Enric Llopart
Paula is an experienced brand builder who knows how to masterfully combine PR and Social Media to connect brands and people on an effective way. Highly trusted and respected by her clients, she is a specialist in developing successful earned media campaigns, mostly for FMCG and technology brands. Energized and with a multi-cultural mindset, she has been able to build highly engaged and passionate teams, and when she is out of work, she is constantly planning the next travel that will help her satisfy her curiosity and connect with new ideas and cultures.
Elisabetta B.
Paula is probably one of the best PR professionals I've ever met. We have worked together on a global PR campaign and activation and she had done an exceptional job, showing great motivation in ensuring that all the assets were delivered on time and under budget. She is dynamic, reliable, always positive, and understands complex matters even when outside her direct area of expertise. I have the deepest personal and professional respect for Paula, and I absolutely believe she will bring her unique talent, energy, optimism, passion, and tireless creativity to any project, team, company.
Enric Llopart
Paula is an experienced brand builder who knows how to masterfully combine PR and Social Media to connect brands and people on an effective way. Highly trusted and respected by her clients, she is a specialist in developing successful earned media campaigns, mostly for FMCG and technology brands. Energized and with a multi-cultural mindset, she has been able to build highly engaged and passionate teams, and when she is out of work, she is constantly planning the next travel that will help her satisfy her curiosity and connect with new ideas and cultures.
Elisabetta B.
Paula is probably one of the best PR professionals I've ever met. We have worked together on a global PR campaign and activation and she had done an exceptional job, showing great motivation in ensuring that all the assets were delivered on time and under budget. She is dynamic, reliable, always positive, and understands complex matters even when outside her direct area of expertise. I have the deepest personal and professional respect for Paula, and I absolutely believe she will bring her unique talent, energy, optimism, passion, and tireless creativity to any project, team, company.
Enric Llopart
Paula is an experienced brand builder who knows how to masterfully combine PR and Social Media to connect brands and people on an effective way. Highly trusted and respected by her clients, she is a specialist in developing successful earned media campaigns, mostly for FMCG and technology brands. Energized and with a multi-cultural mindset, she has been able to build highly engaged and passionate teams, and when she is out of work, she is constantly planning the next travel that will help her satisfy her curiosity and connect with new ideas and cultures.
Elisabetta B.
Paula is probably one of the best PR professionals I've ever met. We have worked together on a global PR campaign and activation and she had done an exceptional job, showing great motivation in ensuring that all the assets were delivered on time and under budget. She is dynamic, reliable, always positive, and understands complex matters even when outside her direct area of expertise. I have the deepest personal and professional respect for Paula, and I absolutely believe she will bring her unique talent, energy, optimism, passion, and tireless creativity to any project, team, company.
Enric Llopart
Paula is an experienced brand builder who knows how to masterfully combine PR and Social Media to connect brands and people on an effective way. Highly trusted and respected by her clients, she is a specialist in developing successful earned media campaigns, mostly for FMCG and technology brands. Energized and with a multi-cultural mindset, she has been able to build highly engaged and passionate teams, and when she is out of work, she is constantly planning the next travel that will help her satisfy her curiosity and connect with new ideas and cultures.
Experience
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Ogilvy UK
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Marketing Services
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200 - 300 Employee
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Business Director
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Aug 2022 - Present
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Be Influencers
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Argentina
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Advertising Services
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1 - 100 Employee
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Business Partner, Europe
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Aug 2019 - Present
Exporting Argentinian talent and thinking to Europe. New business development, campaign strategist, reputation and purpose advisor Exporting Argentinian talent and thinking to Europe. New business development, campaign strategist, reputation and purpose advisor
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Mediablaze
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Associate Director
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Aug 2020 - Nov 2020
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Associate Director
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Jun 2017 - May 2019
Development of purpose-driven communication campaigns for Unilever's global brands.
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Director Digital Practice
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Sep 2013 - May 2017
Production and supervision of local and regional integrated communication campaigns including planning, strategy, influencer marketing, content creation and paid media amplification, for a diversity of consumer, lifestyle and tech clients such as Samsung, Nike, eBay, Symantec, Turkish Airlines, Techint and GSK.New business.
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Senior Account Supervisor
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Jan 2013 - Sep 2013
Communications strategy and integrated PR and social programmes for Samsung, Nissan, NBCUniversal, Yamaha, and countless projects. Including brand positioning, earned storytelling, media launches, global events management, influencer marketing, speaker training, crisis and regional coordination.
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Account Supervisor Consumer Practice/Regional Client Relationship Manager
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Mar 2012 - Dec 2012
Responsible for cohesive strategy across 3 offices working with Samsung in all business units, sharing best practices, assisting the teams in the production of plans and strategies, being point of contact with Global Client Relationship Manager.Recognised as Most Trusted Samsung PR Team in the region according to Samsung third party survey among media.
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Account Coordinator
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May 2011 - Feb 2012
Strategic planning, business growth and relationship management, team efficiency and meeting KPIs. Event concept and production, local and regional speakers briefing, onsite support, international media trips.Crisis management, local and regional media trainings.Active participation in business growth: pitching, development of proposal.
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Edelman
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Sr Account Executive
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Apr 2005 - Sep 2010
• In charge of creating plans, product placement, media relations, client management, event production and assistance on-site, development of press releases, key messages, content and corporate documents, reporting.
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Account Executive
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Apr 2005 - Jul 2008
Media relationship and press material development for clients such as Samsung, Burger King, Pedigree, Mars Foods.
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Education
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2002 - 2005
Universidad Argentina de la Empresa
Licenciada en Relaciones Públicas / Public Relations degree, Comunicación y Relaciones Institucionales -
1989 - 2001
Colegio San Gabriel
Humanidades
Community
