Andrea Hastie
Business Development Manager at Loyalty NZ- Claim this Profile
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Bio
Scott Hughes
Working with Andi at Flybuys I found a willingness to stay creative and flexible to get things done a big attribute. There was a shared responsibility between sales and marketing to deliver a compelling new program to market along that often required quick decisions to balance customer, member and our business objectives that were always quickly solved through good communication.
Renee O’Neil
Smart, genuine and focused Andreas natural talent as a channel and market manager made her a valued colleague in the Spark Digital marketing team. Andrea brought a fresh perspective and cutting edge view on how to tackle the most challenging market in the industry. While working together I really admired Andrea’s business ethic, her knack for executing and her creative through process.
Scott Hughes
Working with Andi at Flybuys I found a willingness to stay creative and flexible to get things done a big attribute. There was a shared responsibility between sales and marketing to deliver a compelling new program to market along that often required quick decisions to balance customer, member and our business objectives that were always quickly solved through good communication.
Renee O’Neil
Smart, genuine and focused Andreas natural talent as a channel and market manager made her a valued colleague in the Spark Digital marketing team. Andrea brought a fresh perspective and cutting edge view on how to tackle the most challenging market in the industry. While working together I really admired Andrea’s business ethic, her knack for executing and her creative through process.
Scott Hughes
Working with Andi at Flybuys I found a willingness to stay creative and flexible to get things done a big attribute. There was a shared responsibility between sales and marketing to deliver a compelling new program to market along that often required quick decisions to balance customer, member and our business objectives that were always quickly solved through good communication.
Renee O’Neil
Smart, genuine and focused Andreas natural talent as a channel and market manager made her a valued colleague in the Spark Digital marketing team. Andrea brought a fresh perspective and cutting edge view on how to tackle the most challenging market in the industry. While working together I really admired Andrea’s business ethic, her knack for executing and her creative through process.
Scott Hughes
Working with Andi at Flybuys I found a willingness to stay creative and flexible to get things done a big attribute. There was a shared responsibility between sales and marketing to deliver a compelling new program to market along that often required quick decisions to balance customer, member and our business objectives that were always quickly solved through good communication.
Renee O’Neil
Smart, genuine and focused Andreas natural talent as a channel and market manager made her a valued colleague in the Spark Digital marketing team. Andrea brought a fresh perspective and cutting edge view on how to tackle the most challenging market in the industry. While working together I really admired Andrea’s business ethic, her knack for executing and her creative through process.
Credentials
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First Aid
St John NZSep, 2019- Oct, 2024 -
MCIM
CIM | The Chartered Institute of Marketing
Experience
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Loyalty NZ
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New Zealand
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Advertising Services
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100 - 200 Employee
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Business Development Manager
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Jul 2022 - Present
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Senior Marketing Manager - Promotional Partners and New Business
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May 2021 - Jul 2022
Loyalty NZ run the Flybuys program, delivering rewards to 2.9 million Kiwi's (that's 80% of NZ households). The data and insights gathered from the shopping behavior of Kiwi's through Flybuys help Loyalty NZ promote targeted marketing campaigns for brands to an engaged audience. I lead a team who look after promotional and performance marketing, as well as the Tourism New Zealand account encouraging New Zealanders to travel domestically.
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Marketing Consultant
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Jul 2020 - May 2021
Working with a number of clients to better position and grow their businesses through brand alignment and digital marketing.Clients crossed many sectors including Print, Design, Tourism, Restaurant and Retail. Working with a number of clients to better position and grow their businesses through brand alignment and digital marketing.Clients crossed many sectors including Print, Design, Tourism, Restaurant and Retail.
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Agrigate
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New Zealand
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Farming
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1 - 100 Employee
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Head Of Marketing
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Jan 2019 - Dec 2019
Agrigate is a Fonterra and Livestock Improvement Corporation venture that provides meaningful data to help dairy farmers make informed decisions on how to manage a more efficient, sustainable and profitable farm.Key responsibilities include; distilling value propositions, communication strategy (digital and offline), customer success, event delivery, channel activation, brand refresh, website build and new business strategy. Agrigate is a Fonterra and Livestock Improvement Corporation venture that provides meaningful data to help dairy farmers make informed decisions on how to manage a more efficient, sustainable and profitable farm.Key responsibilities include; distilling value propositions, communication strategy (digital and offline), customer success, event delivery, channel activation, brand refresh, website build and new business strategy.
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Spark New Zealand
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New Zealand
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Telecommunications
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700 & Above Employee
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Channel Marketing Manager, Medium Business
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Apr 2016 - Jul 2018
Spark Digital, a sector of Spark, is a leading ICT company connecting millions of New Zealand businesses to the world.As a member of the Medium Business Leadership Team I worked closely with sales and marketing and key Spark stakeholders to help drive new business and retain SME customers in the channel. Spark Digital, a sector of Spark, is a leading ICT company connecting millions of New Zealand businesses to the world.As a member of the Medium Business Leadership Team I worked closely with sales and marketing and key Spark stakeholders to help drive new business and retain SME customers in the channel.
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Xero
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New Zealand
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Software Development
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700 & Above Employee
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Marketing Specialist
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Aug 2015 - Mar 2016
Xero is one of the fastest growing software as a service companies globally, leading the cloud accounting market. Key responsibilities include; go-to-market price change project management and customer communications, marketing automation adoption (Marketo), nurture and lead generation email campaigns, ATL brand development Xero is one of the fastest growing software as a service companies globally, leading the cloud accounting market. Key responsibilities include; go-to-market price change project management and customer communications, marketing automation adoption (Marketo), nurture and lead generation email campaigns, ATL brand development
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Vend by Lightspeed
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Canada
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Software Development
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100 - 200 Employee
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Outbound Marketing Specialist, Global
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Mar 2015 - Jul 2015
Vend is a cloud-based retail management software platform providing point-of-sale, e-commerce, customer loyalty and inventory solutions.As the Global Outbound Marketing Specialist, my role was to implement and direct Vends outbound program for the US, NZ, AU and the UK. This consisted of strategy and automating processes that scaled globally to deliver qualified leads to sales. Vend is a cloud-based retail management software platform providing point-of-sale, e-commerce, customer loyalty and inventory solutions.As the Global Outbound Marketing Specialist, my role was to implement and direct Vends outbound program for the US, NZ, AU and the UK. This consisted of strategy and automating processes that scaled globally to deliver qualified leads to sales.
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RAW Marketing
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Australia
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Advertising Services
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1 - 100 Employee
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Marketing Account Director and Brand Lead
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Apr 2013 - Dec 2014
RAW is a trans-tasman demand generation agency specializing in ICT channel marketing, with IBM a key client.As the New Zealand account owner I worked with ICT vendors and business partners to best invest co-op funds in B2B lead generation campaigns that produced measurable results. I also lead Raw's Brand development; brand DNA platform, visual identity, messaging and digital assets. RAW is a trans-tasman demand generation agency specializing in ICT channel marketing, with IBM a key client.As the New Zealand account owner I worked with ICT vendors and business partners to best invest co-op funds in B2B lead generation campaigns that produced measurable results. I also lead Raw's Brand development; brand DNA platform, visual identity, messaging and digital assets.
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Jade Software Corporation
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New Zealand
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Software Development
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200 - 300 Employee
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Brand Manager
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2009 - 2013
Jade design software to solve complex problems for businesses around the globe.As Brand Manager I was responsible for Jades corporate brand, along with a mobile integration product line to bring these brands to life across all touch points. I worked closely with executive teams on strategy and marketing, and sales and creative teams to deliver engaging customer driven campaigns. Jade design software to solve complex problems for businesses around the globe.As Brand Manager I was responsible for Jades corporate brand, along with a mobile integration product line to bring these brands to life across all touch points. I worked closely with executive teams on strategy and marketing, and sales and creative teams to deliver engaging customer driven campaigns.
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International Student Volunteers
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United States
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International Affairs
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1 - 100 Employee
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European & American Business Development Manager
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2007 - 2008
ISV supports sustainable development initiatives around the world through life-changing volunteer and responsible adventure travel programs.During my contract with ISV I promoted volunteer work and travel abroad programs to students on University campuses across America and the United Kingdom. ISV supports sustainable development initiatives around the world through life-changing volunteer and responsible adventure travel programs.During my contract with ISV I promoted volunteer work and travel abroad programs to students on University campuses across America and the United Kingdom.
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Education
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University of Otago
BA/BS, Marketing and Psychology -
St Hilda's Collegiate, Dunedin New Zealand
A Bursary -
Wakatipu High, Queenstown NZ