Wimpie de Beer

National Operations Manager at Sebenzela Sales and Merchandising
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Contact Information
us****@****om
(386) 825-5501
Location
City of Johannesburg, Gauteng, South Africa, ZA

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Experience

    • South Africa
    • Consumer Services
    • 1 - 100 Employee
    • National Operations Manager
      • Jan 2016 - Present

      In my present role, I’m accountable for planning, directing and coordinating the operations of Sebenzela. The purpose of my role is to ensure and improve the performance, productivity, efficiency and profitability of all of Sebenzela’s departments and operations via effective methods and strategies. The departments I oversee include HR, Training, CRM Systems, Fleet and Assets, Facilities and Travel & Accommodation. My achievements include: ● Creating operational budget and tracking for all departments under my responsibility to ensure that Sebenzela has optimum operations within cost parameters. ● Assisting in the initial start up of the company including planning of all essential systems, budgets, standard operating processes and policies. ● Resolving fuel fraud issues through a full audit process which highlighted a lack of asset tracking, leading to the successful implementation of a new asset tracking and maintenance system which optimised call routes and reduced fuel cost by 8% in it’s first month of operation. Show less

  • The Brand and Beverage company
    • Johannesburg Area, South Africa
    • Regional Sales Manager
      • Sep 2014 - Jan 2016

      At the time, I reported to the directors for Sales and Operations at TBBC and I was responsible for managing the sales teams for 3 client brands (JTI, Danone Mayo and Kellogg's) this included managing 3 sales managers, 6 Field Managers and 109 sales representatives. My achievements included: ● Participating in the initial set up and project team implementing all sales structures and Key Performance Indicators (KPIs). At the time, I reported to the directors for Sales and Operations at TBBC and I was responsible for managing the sales teams for 3 client brands (JTI, Danone Mayo and Kellogg's) this included managing 3 sales managers, 6 Field Managers and 109 sales representatives. My achievements included: ● Participating in the initial set up and project team implementing all sales structures and Key Performance Indicators (KPIs).

  • Peak Instore/Smollan
    • Pretoria Area, South Africa
    • Operations Field Manager
      • Feb 2013 - Aug 2014

      I was promoted to the role and responsible for managing the Brandhouse Account for the Gauteng and Inland (Limpopo) region. I was accountable for a team of 2 Regional Managers and approximately 30 team leaders. My key responsibilities were to ensure that as a team we met our KPI targets and that all staff were trained to have outstanding product knowledge, profit stories and adhered to merchandising standards for the Brandhouse account. My achievements included: ● Instrumental in the complete turnaround of a disengaged sales team by taking a hands on approach, setting higher expectations and instituting individual accountability, resulting in the region becoming runners up for best performing region in 2011/2012. ● Mentoring a regional sales manager ultimately increasing individual performance which led to successful promotion to an operations manager role. ● Winning the Operations Manager of the Year award in 2013. I moved over to Smollan when the company acquired the Brandhouse contact from Peak Instore at the end of 2013. Show less

    • Brand Consultant
      • 2010 - 2011

      As Brand Consultant, I was tasked with selling the newly launched J&B and Soda as well as Captain Morgan Original & Cola to my client base of 145 formal outlets (i.e. Pick n Pay, Tops etc.) as well as ensuring visibility and availability of brands and ensuring brands were sold at Recommended Retail Price (RSP).● Becoming the first Brand Consultant to sell 3 pallets of stock to one customer. ● Being promoted to Regional Manager within 4 months.

    • Regional Manager
      • 2010 - 2011

      As Regional Manager I led merchandising team of 70 for the Peak Instore Brandhouse brands contact . This included managing call cycles, ensuring brand visibility, and monitoring stock health.My achievements included:● Being part of the team that increased Johnnie Walker Red Label total market share, was the largest single growth in the history of the South African market, resulting in the team winning the National Display incentive for the campaign. ● Winning the Region of the Year award In 2011 Show less

Education

  • Eric Louw High School
    National Senior Certificate

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