Yanely Allen
Senior Account Supervisor at Strategar- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Diana Marrero
Yanely is a creative, hard-working account manager and marketer with a proven track record working with the Hispanic market. We met as undergraduates at Barry University, where she was a bright and motivated student. Her passion for learning continues to this day.
Diana Marrero
Yanely is a creative, hard-working account manager and marketer with a proven track record working with the Hispanic market. We met as undergraduates at Barry University, where she was a bright and motivated student. Her passion for learning continues to this day.
Diana Marrero
Yanely is a creative, hard-working account manager and marketer with a proven track record working with the Hispanic market. We met as undergraduates at Barry University, where she was a bright and motivated student. Her passion for learning continues to this day.
Diana Marrero
Yanely is a creative, hard-working account manager and marketer with a proven track record working with the Hispanic market. We met as undergraduates at Barry University, where she was a bright and motivated student. Her passion for learning continues to this day.
Credentials
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Virginia Life & Annuities Producer
Virginia Bureau of Insurance
Experience
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Strategar
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Supervisor
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Jun 2022 - Present
As an account supervisor, I ensure that campaigns are on time, within budget and achieve the strategic brand objectives. This position helps plan, coordinate and implement marketing plans and oversees the marketing and communication team (Brand, creative, PR, social and media) to champion and drive new customer centric approach and business growth; •Build positive and collaborative relationships with all stakeholders •Extensive traditional and digital media experience, including strategy, buying, launching and reporting • Guide to deliver creative excellence across the entire customer journey •Active involvement in Strategy Reviews / Financial Updates / Brand Campaigns - providing on-going support to assigned team •Drive integration and interdependence across all capabilities to deliver high-standard integrated communication solutions •Inspire, mentor and nurture the team to build capability and develop competence •Manages communication budget; •Take overall responsibility for the development and management of the communications streams of work •Receives project briefs from client, assesses, calls for the internal meetings and meeting with partner agencies, and assign the brief internally, agree on timelines internally and with client •Optimize budget and speed to market in order to maximize ROI •Identify and improve organizational and development aspects that would improve content creation and its distribution Show less
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NOKKAM Inc.
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United States
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Design Services
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1 - 100 Employee
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Senior Marketing Executive
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Aug 2012 - Present
• Created event strategy and event goals to ensure event success and post event reporting. Planned and managed event logistics associated with events to support joint marketing efforts (tradeshows, lunch & learns, webinars, seminars, etc.). • Event logistics included, among other things, booking locations, vendor sourcing and management, project plan management, maintaining budgetary metrics, organizing and shipping necessary displays, and identifying other assets needed to drive effective events, webinars or booth presence. • Developed inbound marketing campaigns for each event. Coordinated pre-event email invitations and web advertising to promote defined activities. • Built and managed a rich content/editorial calendar that attracts a qualified audience to events (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Show less
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Studio House
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Owens Cross Roads, Alabama, United States
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Small Business Owner
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Apr 2021 - Jun 2023
- Small business owner responsible for store operations, merchandising and buying, sales promotion and advertising, bookkeeping, and accounting as well as personnel supervision. - Creative development of newsletters, social media posts, advertising, marketing plan management and public outreach to establish clientele. - Maintain bank accounts, payment processing, accounts payable and receivable, and taxes. - Website development and online presence including Instagram, Facebook, Google, etc. https://www.studiohousehsv.com/ FB- https://www.facebook.com/studiohousehsv Insta - https://www.instagram.com/studiohousehsv/ Creative and website design: https://guayilandiaart.com/ Show less
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Horne Creative Group
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United States
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Marketing and Advertising
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1 - 100 Employee
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Senior Account Supervisor
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Sep 2012 - May 2021
• Manage, coordinate, and lead agency resources to meet the client’s marketing and advertising needs. • Function as the day-to-day client contact on accounts. • Conduct client status meetings (internal and external). • Provide perspective and leadership in the development of quality solutions and strategic thinking; have full knowledge of client business and handle communicating this to the team. • Ensure that budgets and schedules are developed upfront and communicate updates to all departments. • Identify cost-saving measures throughout program development and execution. • Associated deliverables include but are not limited to campaign briefs, creative briefs, marketing and communication plans/calendars, brainstorming sessions, creative strategy sessions, POVs, etc. • Accountable for managing client finances: estimates, PO's, invoicing, accounts receivable, etc. for all agency services (creative, media, etc.). • Assist account leader(s) on reporting to client status of financials. • Actively manage assistant account managers, account coordinators, freelancers and vendors. • Manage a small team of social leads, managers and coordinators, their day-to-day work and their overall professional development. • Overseeing the day-to-day operations of social campaigns including bid management, optimization and analysis of monthly performance and trends. • Manage relationships with partners such as Facebook, Simply Measured, LinkedIn, etc. • Act as a liaison with other departments to achieve shared goals that impact social. Show less
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BlueTreeDigital
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United States
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Advertising Services
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1 - 100 Employee
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Project Manager
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Mar 2016 - Sep 2016
• Operated as the communication hub between agency team members, agency leadership and clients. • Worked with clients to determine accurate scope of jobs. Whether online and/or offline campaigns, campaign strategies and brand development. • Lead the projects, working seamlessly with the agency members to create project timelines, and then coordinate with clients to ensure that agreed upon due date and multi-level creative review milestones are met. • Opened and tracked agreed upon project/jobs in the CRM and familiarity with various systems. • Document project evolution and maintain a detailed record of job changes and the impact of those changes to the project timeline. • Worked with the leadership to create and manage project estimates and budgets. • Worked with creative leadership to manage creative workload and assignments. • Proactively identified workflow/communication issues and elevates them to the leadership team and/or presents resolutions. • Expand on business development opportunities. Show less
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Beautiful Solutions Group, LLC
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Manufacturing
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Chief Marketing Officer
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Sep 2013 - Jan 2016
• Served as chief marketing officer of the company, providing support in the area of marketing strategy and management. • Developed the annual marketing plan and the strategies, tactics and resources necessary to achieve system and goals. • Provided leadership and/or support the design, development, and implementation of products lines. • Oversaw and provided direction to market and competitor analysis. • Provided leadership, direction and management of the market research function. • Created an institutional and system-wide marketing reporting function that can track, measure and analyze performance. • Ensured all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources. • Provided input and support to the company’s leadership in the development of joint ventures, affiliations and partnership arrangements. • Coordinated marketing efforts of resellers with strategic plans and objectives. • Provided marketing skills and expertise to the company by building, developing and managing a marketing strategies and tactics. • Prepared presentations to explain the company’s current and future strategies. • Planned and prepared all social media, public relations and advertising strategies. • Planned, prepared and executed all sponsorships, events and partnerships with the communities and charities. Show less
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Elevation, Ltd.
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Executive (Spanish Speaking Clients)
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Jan 2009 - Aug 2012
• Managed and executed day-to-day client advertising and marketing activities for agency accounts. • Managed client relationships. Contributed to development, planning and implementation of integrated communication plans. • Media relations—work effectively with local, national and trade media to generate meaningful coverage through targeted news release distribution and story pitching. • Lead and executed comprehensive Content Management strategies and campaigns. • Drafted and edited communications materials, including news releases, newsletter articles, website copy, blogs, etc. • Developed targeted media contact lists, and track client news. • Lead and/or contributed to social media strategy and execution. Show less
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Momentum Worldwide
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United States
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Advertising Services
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700 & Above Employee
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Field Market Manager
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Mar 2007 - Oct 2007
Responsible for all Hispanic promotions in the Dallas/Ft. Worth and Miami area. Trained and supervised eight spokesmodels to promote ABSOLUT Vodka on premise. Executed account work as assigned, provided daily recap and documentation of events along with weekly reports. Established and maintained excellent working relationships with distributors and client, constant communication between clients, distributors, and company. Responsible for all Hispanic promotions in the Dallas/Ft. Worth and Miami area. Trained and supervised eight spokesmodels to promote ABSOLUT Vodka on premise. Executed account work as assigned, provided daily recap and documentation of events along with weekly reports. Established and maintained excellent working relationships with distributors and client, constant communication between clients, distributors, and company.
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Event Tour Manager
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Feb 2006 - Oct 2006
Managed all schedules and budgets for a 4 state sampling tour. Worked with vendors and event contacts to secure prime location, optimal placement for foot traffic and delivery of all materials and displays. Developed innovative marketing solutions to address specific needs out on the field. Recruited, trained, and supervised promotional models for all events in market. Performed as the main contact between the Vault Tour and clients. Managed all schedules and budgets for a 4 state sampling tour. Worked with vendors and event contacts to secure prime location, optimal placement for foot traffic and delivery of all materials and displays. Developed innovative marketing solutions to address specific needs out on the field. Recruited, trained, and supervised promotional models for all events in market. Performed as the main contact between the Vault Tour and clients.
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Education
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2011 - 2012
Full Sail University
MS, Internet Marketing -
1999 - 2001
Barry University
BS, Business Management
Community
