Erica LaRussa
Senior Project Manager, Consumer Marketing at NorthStar Solutions Group, LLC- Claim this Profile
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Topline Score
Bio
Cathy Terwilliger
Organized, professional and customer focused are the words that come to mind when I think about Erica. I had the pleasure of working with Erica in her role as a Client Program Manager. She takes the time to listen to customers and internal concerns and asks questions to understand business impacts and risks. I was impressed by my ability to hand over a project and know feel confident that it was being well looked after.
Rita Garrison
Erica is a strong project manager with the ability to dig into the technical details while still maintaining the overarching strategic vision. She has great attention to detail and is able to keep diverse groups from many parts of the organization focused, and moving forward as a team with a unified goal. Erica has a great work ethic, putting in hours above and beyond the 9-5. She is a pleasure to work with!
Cathy Terwilliger
Organized, professional and customer focused are the words that come to mind when I think about Erica. I had the pleasure of working with Erica in her role as a Client Program Manager. She takes the time to listen to customers and internal concerns and asks questions to understand business impacts and risks. I was impressed by my ability to hand over a project and know feel confident that it was being well looked after.
Rita Garrison
Erica is a strong project manager with the ability to dig into the technical details while still maintaining the overarching strategic vision. She has great attention to detail and is able to keep diverse groups from many parts of the organization focused, and moving forward as a team with a unified goal. Erica has a great work ethic, putting in hours above and beyond the 9-5. She is a pleasure to work with!
Cathy Terwilliger
Organized, professional and customer focused are the words that come to mind when I think about Erica. I had the pleasure of working with Erica in her role as a Client Program Manager. She takes the time to listen to customers and internal concerns and asks questions to understand business impacts and risks. I was impressed by my ability to hand over a project and know feel confident that it was being well looked after.
Rita Garrison
Erica is a strong project manager with the ability to dig into the technical details while still maintaining the overarching strategic vision. She has great attention to detail and is able to keep diverse groups from many parts of the organization focused, and moving forward as a team with a unified goal. Erica has a great work ethic, putting in hours above and beyond the 9-5. She is a pleasure to work with!
Cathy Terwilliger
Organized, professional and customer focused are the words that come to mind when I think about Erica. I had the pleasure of working with Erica in her role as a Client Program Manager. She takes the time to listen to customers and internal concerns and asks questions to understand business impacts and risks. I was impressed by my ability to hand over a project and know feel confident that it was being well looked after.
Rita Garrison
Erica is a strong project manager with the ability to dig into the technical details while still maintaining the overarching strategic vision. She has great attention to detail and is able to keep diverse groups from many parts of the organization focused, and moving forward as a team with a unified goal. Erica has a great work ethic, putting in hours above and beyond the 9-5. She is a pleasure to work with!
Credentials
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Certified Associate in Project Management (CAPM)
Project Management Institute
Experience
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NorthStar Solutions Group, LLC
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Project Manager, Consumer Marketing
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Apr 2021 - Present
Client: Comcast NBCUniversal Orchestrate client’s marketing project efforts across multiple workstreams (sales, finance, marketing, product, tools and technology) to drive consistency and prioritization while keeping deliverables on track Partner with sales and marketing stakeholders to build requirements and implement new operational tools and processes, such as emerging digital channels, customer journey mapping, digital automation and AI, tag and campaign management Develop project plans and roadmaps in support of strategic goals Coordinate consumer research and insights focus groups and surveys Lead project management of customer communications workstream for a multi-million-dollar enterprise program
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Construction Industry Solutions (COINS)
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United States
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Software Development
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200 - 300 Employee
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Client Partnership Manager (Customer Success + Program Management)
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Sep 2019 - Apr 2021
Fostered collaborative relationships with the company's major strategic U.S. clients to provide a "first class" experience: - Coordinated and monitored the portfolio of work for top client accounts, ensuring appropriate visibility to stakeholders across workstreams - Communicated with client account stakeholders on a regular basis to proactively discover issues and desired business outcomes; Developed and drove action plans - Advocated for clients among internal teams (i.e., "voice of the customer") - Prepare executive briefings to review and discuss opportunities, concerns and/or issues with leadership - Developed plan for customer satisfaction and NPS survey
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NorthStar Solutions Group, LLC
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United States
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Business Consulting and Services
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1 - 100 Employee
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Senior Consultant, Marketing Operations Project Management
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Oct 2013 - Sep 2019
Client: Comcast NBCUniversal • Manage the delivery of client projects to execute strategic promotional marketing initiatives, product launches and enterprise software tools • Create cohesion by unifying and improving collaboration across groups ; Serve as a strong orchestrator in implementing processes and governance • Develop and maintain all project documentation, provide regular reporting to leadership team and high-level executives • Implemented new enterprise marketing software system and the concurrent business transformation • Act as subject matter expert through project stages • Create and enforce workflows for marketing collateral requests, review and approval • Create and maintain training documentation and materials, conduct training sessions • Ensure compliance to brand standards and legal guidelines Internal Company Leadership • Manage a team of NorthStar consultants to maximize performance and productivity • Contribute to Client Account Management, Talent Acquisition, Marketing and Operational Excellence
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Clearwire
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United States
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Technology, Information and Internet
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400 - 500 Employee
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Regional Market Operations Manager
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Dec 2011 - Sep 2013
Clearwire operated the first 4G mobile broadband network in the country, serving 11 million customers. In 2013, they were acquired by Sprint Corporation. • Served as key point of resource for managers and all sales channels in 19 markets across the Northeast U.S. Region to ensure market needs are met. Acted as primary liaison between sales organization and all internal departments as well as outside vendors• Project management and operations support for 50+ sales team members, 2,000+ dealers, 26 retail and 80+ big box stores• Ensured brand and policy compliance in field through CRM tools• Oversaw special projects including sales contests, expense reporting, sales operations, arranging travel, coordinating meetings and events for leaders and team members.• Repeatedly recognized for promoting Clearwire's culture of "say it, own it, make it better", exceeding job expectations, and ability to quickly learn and master duties• Handled on-boarding and off-boarding of authorized dealers, supported sales team with recruiting strategies, prepared and coordinate presentations and trainings• Coordinated marketing-related activities, order and distribute marketing and merchandising materials• Built and nourished relationships with business partners and vendors to increase brand awareness• Planned, coordinated and implemented special events with a particular focus on in-kind trade• Designed and produced communication and marketing collateral such as flyers, signage, point of sale displays, internal and authorized dealer newsletters, promotional e-mail blasts, etc.• Reviewed and created daily, weekly, monthly and quarterly reports for internal consumption
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Market Operations Manager
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Sep 2010 - Dec 2011
• Project management and operations support for the Greater Philadelphia region's sales team members, authorized dealers, retail locations and big box stores• Managed marketing-related activities and co-operative advertising programs• Coordinated and implemented on-boarding and off-boarding of authorized dealers• Inventory management including distribution, tracking and missing equipment reconciliation for over 300 authorized dealers
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Cool River Aesthetic Center
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Bryn Mawr, PA
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Practice Coordinator
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Jan 2010 - Jan 2011
• Key link to all patients from initial inquiry through scheduling, consultation, treatment and post-procedure satisfaction • Oversaw daily operations and patient flow process, correspondence and payments; maintained patient medical records • Managed product inventory and relationships with 50+ vendors • Key link to all patients from initial inquiry through scheduling, consultation, treatment and post-procedure satisfaction • Oversaw daily operations and patient flow process, correspondence and payments; maintained patient medical records • Managed product inventory and relationships with 50+ vendors
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East Ridge Printing
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United States
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Printing Services
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1 - 100 Employee
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Client Specialist / Production Coordinator
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Feb 2008 - Jul 2009
• Responded to inquiries and RFPs from clients, generated price quotes and job bids • Consulted with clients to prepare layouts, content, images, typography, etc. • Coordinated with staff to schedule and prioritize jobs, coordinated jobs for shipping and communicated status and progress to clients • Preflighted client files and resolved any issues that might arise, conducted proof and press checks, set up and created contract proofs • Responded to inquiries and RFPs from clients, generated price quotes and job bids • Consulted with clients to prepare layouts, content, images, typography, etc. • Coordinated with staff to schedule and prioritize jobs, coordinated jobs for shipping and communicated status and progress to clients • Preflighted client files and resolved any issues that might arise, conducted proof and press checks, set up and created contract proofs
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Advertising Editor
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Jan 2005 - May 2007
•Inside and outside sales to new and existing customers to sell advertisement space •Designed page layouts, advertisements and developed creative solutions for clients •Inside and outside sales to new and existing customers to sell advertisement space •Designed page layouts, advertisements and developed creative solutions for clients
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Vella's North Shore Market
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Cleveland, New York
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Assitant Manager
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Mar 2000 - Aug 2004
Family-owned grocery supermarket with full service bakery, deli, pizzeria and meat department - Scheduling of 20 ongoing employees, new hire trainings - Cash management and financial reporting - Management of 30 food and beverage vendors ; tracked inventory levels and purchase orders; developed POS displays Family-owned grocery supermarket with full service bakery, deli, pizzeria and meat department - Scheduling of 20 ongoing employees, new hire trainings - Cash management and financial reporting - Management of 30 food and beverage vendors ; tracked inventory levels and purchase orders; developed POS displays
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Education
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2004 - 2007
State University of New York College at Brockport
BS, Communications
Community
