Kellie McCormick

Co-Founder + Partner at Prodio
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Birmingham, Michigan, United States, US

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Ben Ewy

There were many great things about working on projects managed by Kellie -- her positive attitude, her ability to juggle having fun and project momentum, her ingenuity -- but perhaps the best was knowing that projects would always be organized, strategic and briefed in such a way that made it easier for everyone else to meet their deliverables.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Inbound
    HubSpot Academy
    May, 2021
    - Nov, 2024
  • HubSpot Solutions Partner
    HubSpot Academy
    Jan, 2021
    - Nov, 2024
  • Marketing Hub Implementation
    HubSpot Academy
    Jan, 2022
    - Nov, 2024

Experience

  • Prodio
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Co-Founder + Partner
      • Nov 2019 - Present

      Prodio was created as a way to help companies put the branding pieces together. Whether it’s a newly emerging business figuring out its identity or a well-established organization ready to evolve into their next stage, we add more to the story where it matters most-- the bottom line! I love the collaboration that brand building brings about. That’s why Prodio operates as a creative collective made up of marketers, business strategists and creative designers- each at the top of their game- delivering expert level results for our clients. With talents spanning graphic design, art direction and print production to sales strategy, advertising and digital marketing, our collective tackles it all. I’d love to connect with you! Reach out to me here or submit your profile at prodioco.com to learn more about joining the Prodio creative collective. Show less

  • bon COOK
    • United States
    • Wholesale Food and Beverage
    • 1 - 100 Employee
    • Director of Marketing and Brand Innovation (2 yr contract)
      • Feb 2017 - Sep 2019

      Rebranded company and launched new merchandising strategy to national consultant base. Led marketing team and drove creative efforts for all sales, branding and recruiting campaigns. Owned corporate communications with vendors, consultants and customers including creative content generation. Developed new products with local and overseas partners and managed total supply chain. Produced all corporate events including private cooking classes and client events. Reported to the CEO. Rebranded company and launched new merchandising strategy to national consultant base. Led marketing team and drove creative efforts for all sales, branding and recruiting campaigns. Owned corporate communications with vendors, consultants and customers including creative content generation. Developed new products with local and overseas partners and managed total supply chain. Produced all corporate events including private cooking classes and client events. Reported to the CEO.

  • Central Home Brands
    • United States
    • Manufacturing
    • 100 - 200 Employee
    • Vice President of Sales and Merchandising
      • Nov 2014 - Jul 2015

      Led company licensed brand initiatives across multiple outdoor categories. Managed a cross-functional team of designers, planners and sales merchandisers. Increased company branded business with secured expansion to in-store placement and extended on-line assortments for Spring 2016 at big box retailers. Expanded web customer portfolio to include 12+ e-commerce sites in 2016. Traveled to Asia to oversee product development, source new product and maintain supplier relationships. Reported to the Senior Vice President of Marketing. Show less

  • Springs Global, U.S
    • Textile Manufacturing
    • 100 - 200 Employee
    • Vice President of Licensing
      • May 2010 - Oct 2014

      Launched and expanded over 15 global lifestyle and celebrity home brands at retail, including Nate Berkus Home at Target and Pantone Universe at JC Penney. Led creative team in developing all products, marketing concepts, packaging and in-store displays. Defined annual business plans, budgets and marketing initiatives for all brands. Reported to the President and CEO. Launched and expanded over 15 global lifestyle and celebrity home brands at retail, including Nate Berkus Home at Target and Pantone Universe at JC Penney. Led creative team in developing all products, marketing concepts, packaging and in-store displays. Defined annual business plans, budgets and marketing initiatives for all brands. Reported to the President and CEO.

  • Randa Accessories
    • United States
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Senior Brand Manager
      • Jul 2008 - May 2010

      Grew company’s brand portfolio with seven new licensing partnerships in two years and managed compliance of 12 additional brands. Managed all interaction between licensors and company departments including design, merchandising, marketing, finance, and sales. Led market research and competitive analysis studies to develop strategic marketing plans for each brand. Reported to the Chief Marketing Officer and Director of Licensing. Grew company’s brand portfolio with seven new licensing partnerships in two years and managed compliance of 12 additional brands. Managed all interaction between licensors and company departments including design, merchandising, marketing, finance, and sales. Led market research and competitive analysis studies to develop strategic marketing plans for each brand. Reported to the Chief Marketing Officer and Director of Licensing.

  • MCG: Market Connect Group
    • United States
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Regional Manager
      • Mar 2005 - Jul 2008

      Recruited, hired, trained, and managed a team of 16 District Managers. Coordinated display installations with major retailers. Performed competition analyses and quality assurance checks within region to manage and prioritize client needs. Traveled extensively throughout west coast territory. Reported to the Vice President of Field Services. Market Connect Group is a division of Randa Accessories. Recruited, hired, trained, and managed a team of 16 District Managers. Coordinated display installations with major retailers. Performed competition analyses and quality assurance checks within region to manage and prioritize client needs. Traveled extensively throughout west coast territory. Reported to the Vice President of Field Services. Market Connect Group is a division of Randa Accessories.

  • Nicole Miller
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Store Manager
      • Aug 2001 - Mar 2005

      Managed sales team of 10 associates. Exceeded sales plan several consecutive years. Expanded the brand’s bridal program nationally. Forecasted sales, purchased merchandise, and managed inventory levels each season. Professionally styled celebrity and VIP clients. Assisted with new store openings and planned national marketing events and fashion shows to promote the brand. Created and executed all in-store visual merchandising. Reported to the National Retail Sales Director. Managed sales team of 10 associates. Exceeded sales plan several consecutive years. Expanded the brand’s bridal program nationally. Forecasted sales, purchased merchandise, and managed inventory levels each season. Professionally styled celebrity and VIP clients. Assisted with new store openings and planned national marketing events and fashion shows to promote the brand. Created and executed all in-store visual merchandising. Reported to the National Retail Sales Director.

Education

  • Central Michigan University
    Marketing, Apparel Merchandising and Design
    1998 - 2001

Community

You need to have a working account to view this content. Click here to join now