Managing Director, Omnichannel

• Feb 2023 - Present

- Scoped with launching the Omnichannel marketing services offering- Offer Omnichannel marketing services to Evoke and the larger Inizio network's clients- Continue to bring innovation in the areas of digital, data, analytics, and technology solutions

EVP, Channel Strategy and Analytics

• Aug 2020 - Feb 2023

Evoke is a healthcare based agency. I have a wide range of responsibilities:• Leverage qualitative and quantitative market research• Identify ways to incorporate advanced analytics (AI/ML in the creation of compelling experiences)• Develop target audience segmentation and prioritizations• Define engagement, nurturing and retention strategies• Consult on the creation of marketing assets• Create marketing channel strategies• Create marketing technology stack (ad server/DSPs, marketing automation, attribution, Dashboards/BI) • Define KPIs, attribution and measurement approaches• Hire, train, and inspire a team of strategists• Manage to out of pocket budgets• Manage external data, technology, research and media partners Show less

SVP, Channel Strategy & Analytics

• Apr 2019 - Aug 2020

Senior Vice President Media Strategy and Analytics

• Jun 2016 - Aug 2020

Giant is an independent full-service creative agency specializing in healthcare marketing. My responsibilities included creating multi-channel media communications strategies and utilizing analytics to enhance agency-wide capabilities. I increased the number of analytics clients by 7X and the number of media clients by 2.5X. In the first half of 2017, I increased scoped revenue by 4X. - Conducted research to test product positioning, determine brand perceptions, create buyer personas, uncover audience media consumption habits, and rank decision influences- Participated in launch/yearly brand planning to develop the list of assets for media, sales collateral, etc.- Conducted audits of competitive assets including creative, media, and websites- Collaborated with cross functional teams including account services, creative, project management, UX, media and analytics to create marketing assets- Developed multi-channel marketing strategies across paid, earned, and owned media - Managed PPC and SEO strategies for website promotion- Created test matrices and measurement plans for digital advertising and websites- Utilized Adobe Experience Manager to develop web content, and Target for A/B testing- Designed marketing automation programs; audience segmentation, content catalog and business rules- Designed dashboards to analyze efficacy of asset review and approval process- Created attribution modeling and analysis to measure the efficacy of communications programs and empower optimization decisions- Client experience: Abbott Laboratories, Actelion, Amgen, Becton Dickinson, Boston Scientific, Edwards Lifesciences, Genentech, Juno Therapeutics, Novo Nordisk, Seattle Genetics Show less

Vice President of Media and Analytics Strategy

• Dec 2014 - Jun 2016

- Led the two functions of media planning and analytics - Enhanced the creative product through the use of analytics practices and digital media - Built communication strategies across paid, earned, and owned media- Designed and conducted attitudinal and behavioral research- Developed plans for conference media, digital display, mobile, print, PPC, SEO, and video - Assisted with creation of website content and UX strategy by using web analytics software- Designed reporting and dashboards for digital performance reporting- Provided strategy and guidance on viewability, attribution, and optimization of campaigns Show less

Vice President, Director of Strategy & Analytics

• Sep 2011 - Dec 2014

FCB is a global creative agency. I was hired to lead Electronic Arts’ (EA’s) CRM strategy. During my tenure, I broadened my scope to include developing multi-channel media strategies for Fidelity Investments, PG&E, The Nature Conservancy, and many others. • Built and applied modeling for segmentation and targeting strategies • Identified media consumption and decision influence sources to select appropriate channel mix • Generated forecasting and test design to put rigor and learning at the forefront • Utilized dashboard design, reporting, attribution modeling and analysis to measure the efficacy of communications programs and empower optimization decisions • Clients: AARP, Beiersdorf, Del Monte, Electronic Arts, Fidelity Investments, Janssen, HP Enterprise, The Nature Conservancy, PG&E, Shire Show less

Analytics Director

• Feb 2010 - Sep 2011

Doremus, a full-service multinational B2B marketing agency, hired me to start its Analytics department. My scope was to increase the effectiveness our clients’ marketing efforts through data insights. •Built the analytics & marketing operations department at this full-service mid-sized agency •Participated in new business development •Developed performance marketing initiatives utilizing: email, keyword search, online display media, mobile, social media and corporate websites •Built a culture of information based strategy by growing strong relationships with creative, account, and media teams across the network •Clients include: Corning, HP, Intel Embedded, Johnson Controls, Logitech, Sage Software Show less

Director of Analytics

• Apr 2008 - Feb 2010

Black Bag, an independent digital media planning and buying agency, hired me to start its Analytics department. I led a team of four marketing analysts and keyword search strategists whose goal was to offer analysis and recommendations to improve the effectiveness of marketing strategies. • Built the analytics and marketing operations department at boutique media agency • Led a team of marketing analysts, keyword search strategists, and email specialists • Developed CRM programs for Del Monte, Pacific Coast Feathers, and 24 Hour Fitness • Developed online marketing plans using Affiliates, Display Advertising, Email, Search Engine Management, Shopping Sites, and Social Media • Recommended and used marketing measurement tools and methods including ad servers, web analytics, social media, and online research to enhance marketing effectiveness • Other clients included: AVG Software, Chase Bank, Dockers, Heald College, Toyota Dealers Association, VSP Show less

Manager, Strategy & Analytics

• Nov 2004 - Apr 2008

MRM, the CRM arm of a global advertising agency, hired me to provide analysis used to improve marketing effectiveness. While I started on smaller projects where I led the work for Microsoft’s Small Business group, I quickly moved up to the $40MM budgeted global campaign for Windows Vista. • Led a team of four marketing analysts for Microsoft’s Consumer and Small Business Groups • Managed high profile activities including multimillion dollar campaigns for brands such as Windows Vista, Zune, Xbox, and Internet Explorer 7 • Worked with Media teams to develop online performance driven acquisition marketing programs utilizing Affiliates, Display Advertising, Search Engine Management • Developed CRM programs for several Microsoft Small Business groups • Collaborated on the creation of reporting tools and systems • Managed global reporting for Nortel Networks, Windows Vista and Office Live Small Business Show less

Sales Support Analyst

• 2003 - 2004

• Supported daily sales and operational needs of online sales team • Developed sales presentations for new client presentations • Developed online marketing programs for clients with lead generation and awareness goals • Performed analysis on results to help enhance campaign performance • Utilized best practices from third party research, statistics, case studies, and past campaigns • Clients included: AMD, HP, Microsoft, Oracle, Sun, and Yahoo! among others • Supported daily sales and operational needs of online sales team • Developed sales presentations for new client presentations • Developed online marketing programs for clients with lead generation and awareness goals • Performed analysis on results to help enhance campaign performance • Utilized best practices from third party research, statistics, case studies, and past campaigns • Clients included: AMD, HP, Microsoft, Oracle, Sun, and Yahoo! among others

Manager and Assistant Vice President

• Apr 1994 - Nov 2003

• Selected for Wells Fargo's management development program covering topics such as leadership, customer service, sales, operations management • Provided training, support and leadership to lower level operations and sales staff • Routinely communicated sales results to upper management • Consulted the Sales and Service Technology group to improve internal user interfaces • Received Silver or Gold sales and service level ratings in every quarter for three consecutive years • Selected for Wells Fargo's management development program covering topics such as leadership, customer service, sales, operations management • Provided training, support and leadership to lower level operations and sales staff • Routinely communicated sales results to upper management • Consulted the Sales and Service Technology group to improve internal user interfaces • Received Silver or Gold sales and service level ratings in every quarter for three consecutive years

Email Coordinator

• 2001 - 2001

• Helped create the Email CRM department • Prepared new business sales presentations • Targeted, segmented, and trafficked email campaigns toward B2B and B2C audiences • Worked with list brokers to test rented lists • Assisted in the production of layout and theme of HTML emails • Gathered, analyzed, and presented results to clients including J.Crew, MadeToOrder.com, Cakewalk • Created incubator program with Digital Impact (now Axciom Digital) • Helped create the Email CRM department • Prepared new business sales presentations • Targeted, segmented, and trafficked email campaigns toward B2B and B2C audiences • Worked with list brokers to test rented lists • Assisted in the production of layout and theme of HTML emails • Gathered, analyzed, and presented results to clients including J.Crew, MadeToOrder.com, Cakewalk • Created incubator program with Digital Impact (now Axciom Digital)