Experience

Lumenad

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Account Manager

  • Feb 2018 - Present



Magzook

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Managing Partner

  • Oct 2015 - Present

  • Created MagBelt, LLC, a successful apparel and licensing company with a focus on magnetic fastening technology • Launched a Kickstarter campaign that exceeded $550K in backer contributions • Currently manage finances, logistics, and all digital marketing efforts for MagBelt, LLC • Spoke publicly at multiple business events and conventions regarding crowdfunding and digital marketing • Created MagBelt, LLC, a successful apparel and licensing company with a focus on magnetic fastening technology • Launched a Kickstarter campaign that exceeded $550K in backer contributions • Currently manage finances, logistics, and all digital marketing efforts for MagBelt, LLC • Spoke publicly at multiple business events and conventions regarding crowdfunding and digital marketing



MERGE

• United States
• Marketing Services
• 500 - 600 Employee

• Senior Marketing Manager

  • Jan 2014 - Jun 2017

  • Launched and oversaw the implementation of marketing campaigns for large brands such as Lane Bryant, Nautica, Dressbarn, Coldwater Creek, Kipling, John Varvatos, G.H. Bass & Co., and Diesel Jeans • Coordinated a successful year long Influencer Marketing campaign for G.H. Bass & Co. with a $20K per month budget which increased social media adoption by 40% • Responsible for over $2.5 million in annual ad spend across all clients managed, forecasting quarterly budgets, and increasing ROI by identifying and reducing commissions and ad spend for unproductive partners • Averaged 35% revenue and 55% traffic growth YoY across all clients • Learned the nuances of large ecommerce platforms such as DemandWare, Magento, Kibo, and Shopify • Earned certifications or worked with marketing platforms and analytics tools including Google Ads, Google Analytics, Facebook Ads and Business Manager, Adobe, and Visual IQ • Developed and maintained long standing relationships with a range of major affiliates, publishers, influencers, lead gen partners, and mobile geo-targeting vendors • Initiated the agency’s product feed optimization program for Google Shopping, on-boarded multiple clients, and developed a standardized feed optimization audit Show less



O'Connor Tax Group

• United States
• Legal Services
• 1 - 100 Employee

• Senior Tax Associate

  • Jul 2011 - Jan 2014

  • Coordinated multifaceted tax resolution efforts on behalf of 150+ clients to eliminate their outstanding tax liabilities with the Internal Revenue Service and State Departments of Taxation • Drafted complex Penalty Abatement Narratives, Installment Agreement Proposals, Offers in Compromise, and consulted on corporate restructuring • Calculated Income and Expense Reports, Profit and Loss Statements, and Financial Health Overviews for clients to alleviate tax debt and penalty accruals • Saved clients hundreds of thousands of dollars in waived and abated penalties, interest, and fees through intelligent negotiations with State Revenue Agencies and the Internal Revenue Service Show less



Untouchable Consulting

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• SEO and PPC Manager

  • May 2010 - Jun 2011

  • Developed and implemented search engine optimization strategies for a range of diverse businesses and organizations • Engaged in extensive content generation efforts to strengthen clients’ websites and enhance organic web traffic • Managed complex link building campaigns for 20+ businesses and saw large quantifiable increases in search engine page rankings and visibility • Executed 10+ Paid Search/PPC campaigns with budgets exceeding $25K per month while focusing intently on new customer acquisition, ROI, cost reduction, and creative ad sets/keywords • Conducted extensive A/B testing and analysis of programmatic ads, paid search ad sets, and the performance of multiple offers and landing pages Show less



Sierra

• Retail
• 400 - 500 Employee

• Business Development Manager

  • Jun 2008 - Feb 2010

  • Promoted to Business Development Manager and offered the first remote position in the history of the company • Continued to manage Sierra’s Affiliate Marketing Program with increased responsibilities including building strategic partnerships with major brands such as PayPal, Google, Runner’s World, and Field & Stream• Initiated an in-house, content marketing system to enhance SEO and increase organic search rankings on a range of product and brand terms

• Affiliate Marketing Manager

  • Jan 2007 - Jun 2008

  • Directed a $20+ million revenue stream and controlled a $1.5+ million marketing budget • Overhauled reporting for the program to increase focus on margin, cost and ROI per affiliate • Seamlessly consolidated 3 separate revenue channels into a larger affiliate marketing channel • Increased revenue by 20% while the company experienced 2% growth overall



Heritage Mint Asia

• Hong Kong

• Communications Consultant

  • May 2006 - Jan 2007

  • Tutored non-English speaking employees in business related English • Wrote and edited stock sales letters and emails for non-English speaking employees • Greatly reduced costly communication errors between company’s employees and English-speaking partners • Tutored non-English speaking employees in business related English • Wrote and edited stock sales letters and emails for non-English speaking employees • Greatly reduced costly communication errors between company’s employees and English-speaking partners



La Casa Rosa, LLC

• Lahaina, HI

• Property Manager Intern

  • Jun 2005 - Sep 2005

  • Oversaw the renting, bill collection and maintenance of a housing complex in Maui, HI • Assisted in the internal remodeling of multiple units • Directed a property wide landscaping project • Oversaw the renting, bill collection and maintenance of a housing complex in Maui, HI • Assisted in the internal remodeling of multiple units • Directed a property wide landscaping project