David Tan

Associate Creative Director at Area 23
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Mandarin Elementary proficiency
  • Cantonais Elementary proficiency

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Noah Waldman

I worked with David on a number of projects and can attest to his creativity and skill in graphic design. Beyond just "what looks good," he understands how visuals work as a system to convey information. His work clearly and cleanly communicates a brand or product's values, tones, and/or benefits - with or without accompanying copy. He also has a great sense of humor and taste in television!

Alexander Bayer

I’ve had the pleasure of working with David across countless projects. He continuously impresses me with his ability to produce such high-quality work, within relatively short periods of time. When working with him you also quickly realize that he is incredibly knowledgeable on the tech space and industry trends. He possesses a true understanding of the creative process and even more importantly, is a great communicator with all team members. Any future employers are getting a creative gem with David on their team.

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Credentials

  • Specialist in Communication
    SAWI Academy for Marketing and Communication AG
    Jan, 2012
    - Nov, 2024
  • Digital Designer
    HEAD - Genève, Geneva School of Art and Design
    Jul, 2007
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 500 - 600 Employee
    • Associate Creative Director
      • Nov 2023 - Present

    • Group Art Supervisor
      • Feb 2022 - Nov 2023

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Group Art Supervisor
      • Mar 2021 - Feb 2022

      Coordinating with the Creative Directors and Project Managers to schedule and assign creative work. Develop digital ads, print, social media assets, and packaging for different Pfizer brands. Conceptualize campaigns and strategy tactical plannings. Manage teams of creatives and the day-to-day tasks for projects to completion, teamed with managers, production, and accounts. Coordinating with the Creative Directors and Project Managers to schedule and assign creative work. Develop digital ads, print, social media assets, and packaging for different Pfizer brands. Conceptualize campaigns and strategy tactical plannings. Manage teams of creatives and the day-to-day tasks for projects to completion, teamed with managers, production, and accounts.

    • United Kingdom
    • Advertising Services
    • 200 - 300 Employee
    • Art Director
      • Jun 2018 - Mar 2021

      Creative lead for Facebook Spark AR, Facebook BLN, and ARM. Created social media branding, social media assets, and produced animations and videos. Developed a range of concepts for digital, print and packaging to launch. Expanded Google Influencer program (#teampixel) which onboarded over 500 influencers. Conceptualized and executed a digital campaign for Hay Day, Supercell: Hay Day Bake Off. Well received by both fans of baking shows and fans of Hay Day, the campaign resulted in… Show more Creative lead for Facebook Spark AR, Facebook BLN, and ARM. Created social media branding, social media assets, and produced animations and videos. Developed a range of concepts for digital, print and packaging to launch. Expanded Google Influencer program (#teampixel) which onboarded over 500 influencers. Conceptualized and executed a digital campaign for Hay Day, Supercell: Hay Day Bake Off. Well received by both fans of baking shows and fans of Hay Day, the campaign resulted in over 3.78 million impressions. Worked closely with a team of colleagues offering guidance and mentorship, while also contributing regularly to new business pitches, to the innovative development of the creative department, and building strong client relationships. - Google #teampixel - Shorty Award 2020, Best use of Instagram - Successfully launched Facebook brands: Facebook Spark AR and Facebook BLN Show less Creative lead for Facebook Spark AR, Facebook BLN, and ARM. Created social media branding, social media assets, and produced animations and videos. Developed a range of concepts for digital, print and packaging to launch. Expanded Google Influencer program (#teampixel) which onboarded over 500 influencers. Conceptualized and executed a digital campaign for Hay Day, Supercell: Hay Day Bake Off. Well received by both fans of baking shows and fans of Hay Day, the campaign resulted in… Show more Creative lead for Facebook Spark AR, Facebook BLN, and ARM. Created social media branding, social media assets, and produced animations and videos. Developed a range of concepts for digital, print and packaging to launch. Expanded Google Influencer program (#teampixel) which onboarded over 500 influencers. Conceptualized and executed a digital campaign for Hay Day, Supercell: Hay Day Bake Off. Well received by both fans of baking shows and fans of Hay Day, the campaign resulted in over 3.78 million impressions. Worked closely with a team of colleagues offering guidance and mentorship, while also contributing regularly to new business pitches, to the innovative development of the creative department, and building strong client relationships. - Google #teampixel - Shorty Award 2020, Best use of Instagram - Successfully launched Facebook brands: Facebook Spark AR and Facebook BLN Show less

    • Digital Nomad
      • Apr 2016 - May 2018

      Developed the brand identity of J.J. Kinahan's, Irish pub in NYC. Created content for non-profit organizations in Nepal and Switzerland. Conceptualized, directed and edited a video for Samsung Poland. Produced content for my personal travel blog, focusing on photography and videography. Developed the brand identity of J.J. Kinahan's, Irish pub in NYC. Created content for non-profit organizations in Nepal and Switzerland. Conceptualized, directed and edited a video for Samsung Poland. Produced content for my personal travel blog, focusing on photography and videography.

    • United Kingdom
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Creative Lead
      • Sep 2015 - Apr 2016

      Launched and managed the studio department of Emoticast. Oversaw the production of all the content for TuneMoji. Collaborated with Universal Music Group and Warner Music Group to create original content for both TuneMoji and social media campaigns. Art directed and managed the work of various designers and animation artists across the globe for both long-term and short-term projects. Enhanced the Facebook presence of TuneMoji by posting captivating content. Using memes… Show more Launched and managed the studio department of Emoticast. Oversaw the production of all the content for TuneMoji. Collaborated with Universal Music Group and Warner Music Group to create original content for both TuneMoji and social media campaigns. Art directed and managed the work of various designers and animation artists across the globe for both long-term and short-term projects. Enhanced the Facebook presence of TuneMoji by posting captivating content. Using memes integrating music to convey specific emotions and situations. Conceptualized and implemented brand toolkits for both Emoticast and TuneMoji. Show less Launched and managed the studio department of Emoticast. Oversaw the production of all the content for TuneMoji. Collaborated with Universal Music Group and Warner Music Group to create original content for both TuneMoji and social media campaigns. Art directed and managed the work of various designers and animation artists across the globe for both long-term and short-term projects. Enhanced the Facebook presence of TuneMoji by posting captivating content. Using memes… Show more Launched and managed the studio department of Emoticast. Oversaw the production of all the content for TuneMoji. Collaborated with Universal Music Group and Warner Music Group to create original content for both TuneMoji and social media campaigns. Art directed and managed the work of various designers and animation artists across the globe for both long-term and short-term projects. Enhanced the Facebook presence of TuneMoji by posting captivating content. Using memes integrating music to convey specific emotions and situations. Conceptualized and implemented brand toolkits for both Emoticast and TuneMoji. Show less

    • Switzerland
    • Media Production
    • 1 - 100 Employee
    • Senior Art Director
      • Mar 2009 - Aug 2015

      Oversaw and worked with creative teams to develop outstanding creative concepts for a portfolio of clients including Rolex, Merck, and Geneva Tourism. Directed multiple video shoots for a range of campaigns for Rolex and Geneva Tourism. Worked on projects ranging from video ads, animations, website, business cards, and print ads, to posters, photo-retouching, brochures, etc. Cultivated strong relationships with account executives, project managers, and clients. -… Show more Oversaw and worked with creative teams to develop outstanding creative concepts for a portfolio of clients including Rolex, Merck, and Geneva Tourism. Directed multiple video shoots for a range of campaigns for Rolex and Geneva Tourism. Worked on projects ranging from video ads, animations, website, business cards, and print ads, to posters, photo-retouching, brochures, etc. Cultivated strong relationships with account executives, project managers, and clients. - Rolex international watch ad campaigns & corporate videos - Rolex Shanghai Store 360° opening video Show less Oversaw and worked with creative teams to develop outstanding creative concepts for a portfolio of clients including Rolex, Merck, and Geneva Tourism. Directed multiple video shoots for a range of campaigns for Rolex and Geneva Tourism. Worked on projects ranging from video ads, animations, website, business cards, and print ads, to posters, photo-retouching, brochures, etc. Cultivated strong relationships with account executives, project managers, and clients. -… Show more Oversaw and worked with creative teams to develop outstanding creative concepts for a portfolio of clients including Rolex, Merck, and Geneva Tourism. Directed multiple video shoots for a range of campaigns for Rolex and Geneva Tourism. Worked on projects ranging from video ads, animations, website, business cards, and print ads, to posters, photo-retouching, brochures, etc. Cultivated strong relationships with account executives, project managers, and clients. - Rolex international watch ad campaigns & corporate videos - Rolex Shanghai Store 360° opening video Show less

  • Bontron and Co
    • Geneva, Switzerland
    • Art Director
      • Jan 2012 - Jul 2015

      Worked closely with the creative director to conceptualize and execute two worldwide campaigns for 2 key clients: Rolex and Zenith. Crafted Rolex holidays brochure which was distributed to half a million people. Worked on photo-retouching and graphic design for pharmaceutical ad campaigns. - Rolex international holidays Brochure - Zenith Watches international campaign Worked closely with the creative director to conceptualize and execute two worldwide campaigns for 2 key clients: Rolex and Zenith. Crafted Rolex holidays brochure which was distributed to half a million people. Worked on photo-retouching and graphic design for pharmaceutical ad campaigns. - Rolex international holidays Brochure - Zenith Watches international campaign

  • Mahogany
    • Région de Genève, Suisse
    • Digital Designer
      • Nov 2007 - Dec 2008

      Creative lead of the digital department. Developed and produced animations and digital assets to a portfolio of clients including Romain Jerome, Gerald Genta, and DeWitt. Conceptualized, designed, websites while collaborating with web developers. Created the first digital press kit for a variety of clients. Creative lead of the digital department. Developed and produced animations and digital assets to a portfolio of clients including Romain Jerome, Gerald Genta, and DeWitt. Conceptualized, designed, websites while collaborating with web developers. Created the first digital press kit for a variety of clients.

Education

  • SAWI - Centre suisse d'enseignement du marketing, de la publicité et de la communication - Lausanne
    Spécialiste en Communication, Communication and Media Studies
    2010 - 2011
  • Arts Appliqués de Genève
    Concepteur Multimédia/ Maturité Professionnelle Artistique, Motion Design/ Graphic Design
    2003 - 2007

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