Experience

Blavity Inc.

• Technology, Information and Media
• 100 - 200 Employee

• Branded Content Editor

  • Aug 2021 - Present

  Developing editorial concepts for branded campaigns and high-value RFPsUpholding editorial standards and maintaining individual brand voice across 5 platformsEditing stories for context, accuracy, and grammar Mentoring a team of 2-3 writers Developing editorial concepts for branded campaigns and high-value RFPsUpholding editorial standards and maintaining individual brand voice across 5 platformsEditing stories for context, accuracy, and grammar Mentoring a team of 2-3 writers



Rue Gilt Groupe

• United States
• Retail
• 300 - 400 Employee

• Lead Feature Writer

  • Apr 2017 - Present

  Ensuring accurate production of site copyImplementing tools for continuous improvement ofproduction and workflowEditing and writing seo-optimized copy based onindustry trendsProposing, implementing and maintaining copystandards to drive salesTracking metrics and performance of site copy andevaluating its effect on member behaviorManaging a team of 6 full-time and freelance writersCollaborated with Business Intelligence team to develop a tool to identify duplicate styles and reorders. Result: reduced duplicate production for cost savings for the business.Developed a QA tool and process for off-shore services to allow for better communication, streamlined process, and more accurate metrics trackingWorked with Business Intelligence and Tech to develop an editing tool to leverage existing database data with new reporting to enhance PDP pages and aid in consistency across siteNegotiated transition of duties for TV spots talking points from creative team to product description team Reimagined product description writing in a remote setting during the pandemic



Justice AV Solutions (JAVS)

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Communications Writer

  • Jul 2016 - Mar 2017

  Wrote and rebranded marketing materials includingwebsite landing pages, individual product descriptions,cutsheets, mailers, and email templates for a smalltech companyEdited internal and external communications materialsManaged social media accounts Wrote and rebranded marketing materials includingwebsite landing pages, individual product descriptions,cutsheets, mailers, and email templates for a smalltech companyEdited internal and external communications materialsManaged social media accounts



Kentucky State University

• United States
• Higher Education
• 100 - 200 Employee

• Communications Specialist

  • Jul 2015 - Jul 2016

  Creating and delivering press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals Creating and delivering press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals



Rue La La

• Retail
• 100 - 200 Employee

• Feature Writer

  • Jul 2012 - Jul 2015

  Writing at high volume compelling product descriptions for shoes, apparel, handbags and home decor for an e-commerce site Writing at high volume compelling product descriptions for shoes, apparel, handbags and home decor for an e-commerce site



Courier Journal

• United States
• Newspaper Publishing
• 100 - 200 Employee

• Online Fashion Writer

  • Mar 2010 - Jun 2011

  Launched and maintained a women's style website where responsibilities included researching and writing fashion and beauty stories blogging daily, taking photos and video, utilizing CMS, maintaining the women’s style website, generating traffic through social media Launched and maintained a women's style website where responsibilities included researching and writing fashion and beauty stories blogging daily, taking photos and video, utilizing CMS, maintaining the women’s style website, generating traffic through social media



The Daily News Journal

• Lifestyles Reporter

  • Aug 2007 - Mar 2010

  Launched a weekly women's interest publication and covered shopping, kids, health and general news assignments for a daily newspaper Launched a weekly women's interest publication and covered shopping, kids, health and general news assignments for a daily newspaper