Strategic Accounts Demand Generation Manager

• Aug 2021 - Present

Marketing Manager

• Jun 2019 - Jul 2021

Primarily responsible for sales and marketing integration and project analysis, including lead generation and analytics reporting. Plan and execute marketing campaigns that align with the organization’s strategic goals. Implemented marketing automation tools with CRM to capture leads, which included developing a strategy to segment and nurture leads based on prospect’s preferences and move through the funnel. Targeted prospective customers with SEO and targeted content marketing, creating a… Show more Primarily responsible for sales and marketing integration and project analysis, including lead generation and analytics reporting. Plan and execute marketing campaigns that align with the organization’s strategic goals. Implemented marketing automation tools with CRM to capture leads, which included developing a strategy to segment and nurture leads based on prospect’s preferences and move through the funnel. Targeted prospective customers with SEO and targeted content marketing, creating a pathway to qualify leads based on industry segmentation. Oversee the content development and social strategy with third-party vendors. Ongoing data analytics and metrics reporting provide deeper business insights that allow for agile campaign development and better sales collaboration. Create sales enablement tools to assist the team for successful sales. Constantly communication across inter-organizational teams to ensure broad adoption of marketing-lead initiatives and clarify processes and goals. Show less Primarily responsible for sales and marketing integration and project analysis, including lead generation and analytics reporting. Plan and execute marketing campaigns that align with the organization’s strategic goals. Implemented marketing automation tools with CRM to capture leads, which included developing a strategy to segment and nurture leads based on prospect’s preferences and move through the funnel. Targeted prospective customers with SEO and targeted content marketing, creating a… Show more Primarily responsible for sales and marketing integration and project analysis, including lead generation and analytics reporting. Plan and execute marketing campaigns that align with the organization’s strategic goals. Implemented marketing automation tools with CRM to capture leads, which included developing a strategy to segment and nurture leads based on prospect’s preferences and move through the funnel. Targeted prospective customers with SEO and targeted content marketing, creating a pathway to qualify leads based on industry segmentation. Oversee the content development and social strategy with third-party vendors. Ongoing data analytics and metrics reporting provide deeper business insights that allow for agile campaign development and better sales collaboration. Create sales enablement tools to assist the team for successful sales. Constantly communication across inter-organizational teams to ensure broad adoption of marketing-lead initiatives and clarify processes and goals. Show less

Assistant Director of Marketing

• Oct 2017 - Jun 2019

Lead the marketing strategy, implementation, and analytics for the Executive Education programs. Utilizing digital marketing tools and content marketing tactics, we target prospective students and clients through a wide range of channels, creating unique touchpoints for our audiences as they move throughout the funnel. Ongoing data analytics and KPI measurement provide deeper business insights that allow for agile project management and campaign development. Data visualizations and reports… Show more Lead the marketing strategy, implementation, and analytics for the Executive Education programs. Utilizing digital marketing tools and content marketing tactics, we target prospective students and clients through a wide range of channels, creating unique touchpoints for our audiences as they move throughout the funnel. Ongoing data analytics and KPI measurement provide deeper business insights that allow for agile project management and campaign development. Data visualizations and reports created in Tableau and Hubspot provide higher-level insights to the management team that demonstrate how our activities support the College’s overall strategic goals. Work with a highly collaborative cross-functional team to achieve specific departmental objectives.

Marketing Specialist

• Jun 2015 - Oct 2017

Marketing Specialist for Saunders College of Business, one of RIT's nine colleges. I manage and execute the development and production of a wide range of strategic marketing and communications efforts that advance the mission of Saunders College and its programs. Responsibilities include communications research and writing, content communications and marketing, digital media management, marketing coordination, recruitment support and administrative management.

Senior Account Executive

• May 2014 - May 2015

Managed clients in the pharmaceutical drug and medical device space. Provided client/account support including the development of short-term campaign objectives and strategy, influencer audits, and media outreach. Composed press materials and social media content, as well as activated social media strategies and event planning/coordination. Fulfilled administrative duties that included managing the workload and tasks of junior staff workflows and the financial management of several account… Show more Managed clients in the pharmaceutical drug and medical device space. Provided client/account support including the development of short-term campaign objectives and strategy, influencer audits, and media outreach. Composed press materials and social media content, as well as activated social media strategies and event planning/coordination. Fulfilled administrative duties that included managing the workload and tasks of junior staff workflows and the financial management of several account budgets. Show less Managed clients in the pharmaceutical drug and medical device space. Provided client/account support including the development of short-term campaign objectives and strategy, influencer audits, and media outreach. Composed press materials and social media content, as well as activated social media strategies and event planning/coordination. Fulfilled administrative duties that included managing the workload and tasks of junior staff workflows and the financial management of several account… Show more Managed clients in the pharmaceutical drug and medical device space. Provided client/account support including the development of short-term campaign objectives and strategy, influencer audits, and media outreach. Composed press materials and social media content, as well as activated social media strategies and event planning/coordination. Fulfilled administrative duties that included managing the workload and tasks of junior staff workflows and the financial management of several account budgets. Show less

Account Executive

• Jun 2012 - May 2014

Managed clients in the pharmaceutical, healthcare and biotechnology space by providing client/account support, campaign strategy and media outreach POV, material development, and media monitoring. Served as a mentor for the agency internship program and generated content for agency Twitter account. Previous position: Assistant Account Executive. Managed clients in the pharmaceutical, healthcare and biotechnology space by providing client/account support, campaign strategy and media outreach POV, material development, and media monitoring. Served as a mentor for the agency internship program and generated content for agency Twitter account. Previous position: Assistant Account Executive.

Account Executive

• Aug 2011 - May 2012

Provided communications support for clients, American Red Cross and Broodr. As the Account Executive, my responsibilities included the creation of media materials, online engagement, and stakeholder management, in addition to overseeing all content creation and copy-editing. Provided communications support for clients, American Red Cross and Broodr. As the Account Executive, my responsibilities included the creation of media materials, online engagement, and stakeholder management, in addition to overseeing all content creation and copy-editing.

Marketing and Communications Assistant

• Jan 2012 - Apr 2012

Worked with the Communications and Marketing Department, New York division to assist in the development of media and communications materials for various American Cancer Society events around the Central New York region. Worked with the Communications and Marketing Department, New York division to assist in the development of media and communications materials for various American Cancer Society events around the Central New York region.

Public Relations Intern

• Dec 2011 - Apr 2012

Marketing Assistant

• May 2011 - Dec 2011

Student Manager

• 2006 - May 2011