Experience

Potpourri Group

• United States
• Retail
• 100 - 200 Employee

• Vice President of Catalog Marketing

  • 2016 - Present



Specialty Commerce Corp.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Vice President Marketing & eCommerce

  • 2014 - 2016

  eCommerce Marketing, Customer Analytics and Strategy, P&L owner. eCommerce user experience and conversion (UX & UI,) Circulation Management, Email Marketing, SEO, SEM, Contact Strategy, Marketing Analytics, eCommerce Merchandising, Operations, Content Marketing, Re-Platforming. Catalog Marketing, Prospecting. Merchandising Analysis, Google Analytics. A/B Testing, Social Media. Annual Budgeting and Long Range Strategic planning. eCommerce Marketing, Customer Analytics and Strategy, P&L owner. eCommerce user experience and conversion (UX & UI,) Circulation Management, Email Marketing, SEO, SEM, Contact Strategy, Marketing Analytics, eCommerce Merchandising, Operations, Content Marketing, Re-Platforming. Catalog Marketing, Prospecting. Merchandising Analysis, Google Analytics. A/B Testing, Social Media. Annual Budgeting and Long Range Strategic planning.



Universal Screen Arts, Inc.

• United States
• Retail
• 1 - 100 Employee

• CMO/VP eCommerce/VP Merchandising

  • 2013 - 2014

  Oversee all aspects of Merchandising, eCommerce and Marketing for seven B2C Catalog titles Oversee all aspects of Merchandising, eCommerce and Marketing for seven B2C Catalog titles



Grand Circle Corporation

• United States
• Leisure, Travel & Tourism
• 700 & Above Employee

• Senior Vice President, Overseas Adventure Travel

  • Oct 2012 - Feb 2013

  Brand Manager, Product Manager, Digital Marketing, Social Media, eCommerce design and optimization, UI, UX. Customer Acquisition and Contact strategy. P&L owner Brand Manager, Product Manager, Digital Marketing, Social Media, eCommerce design and optimization, UI, UX. Customer Acquisition and Contact strategy. P&L owner



Brookstone

• United States
• Retail
• 500 - 600 Employee

• Vice President, General Manager, Direct and eCommerce marketing and operations

  • Jan 2010 - Nov 2012

  P&L owner. eCommerce user experience and conversion, Catalog Marketing, Circulation and Contact Strategy, Product Marketing and Merchandising, Circulation Management, Email Marketing, eCommerce Marketing and Catalog Presentation, eCommerce and Customer Analytics and Strategy

• Vice President, Direct Marketing Operations

  • 2007 - Jan 2010

  Merchandising and Marketing operations. eCommerce and Catalog, P&L Management



Brookstone

• United States
• Retail
• 500 - 600 Employee

• Director of Operations- Marketing and eCommerce

  • 2001 - 2006

  P & L Management, Merchandising and Marketing analytics, eCommerce infrastructure. Merchandising and Marketing process development

• Buyer

  • 1999 - 2001

  Various areas including Retail and Catalog/eCommerce, all categories