Experience

Kiva Cowork

• United States
• Executive Offices
• 1 - 100 Employee

• Marketing Mentor

  • Nov 2016 - Dec 2017

  Santa Barbara, California Area Mentor entrepreneurs and start ups in marketing strategy and tactics.



Marketing Consultant

• Outsourced Marketing

  • Apr 2014 - May 2017

  Santa Barbara, California Area Helped technology companies, start-ups and small businesses achieve growth by developing smart marketing strategies, planning for success and executing flawlessly. Services included: strategic planning, product marketing, process / workflow development, event management, digital marketing, email marketing, customer marketing, CRM and database management, marketing project management.



WorldViz VR

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Director of Marketing

  • Feb 2015 - May 2016

  Santa Barbara, California Area Built marketing strategy, website, marketing automation system and lead generation programs for this boutique virtual reality technology company. Managed website overhaul project in WordPress. Created new messaging, lead generation/nurturing programs, content marketing and digital marketing projects. Supervised marketing events. Increased web traffic by 20%, increased leads by 100% by implementing best practice marketing automation and content marketing techniques.



Citrix

• United States
• Software Development
• 700 & Above Employee

• Sr Manager Customer Marketing Programs

  • Jan 2011 - Mar 2014

  Executed strategic programs to engage and educate customers on Citrix products. Managed large, complex projects with multiple stakeholders and cross-functional teams. Created customer loyalty by helping customers to be more successful. Leveraged Marketo, Eloqua and other marketing automation tools to automate customer communications in intelligent ways. Engaged with customers on social media channels.

• Sr Product Marketing Manager

  • Oct 2010 - Jan 2011

  Launched new products and analyzed product revenue growth. Managed project-work that supported launches, feature updates, website updates and WordPress blog. Managed team activities related to website updates, positioning and messaging, lead gen campaigns, creative development, social media, CRM, Web optimization and market research. Teams worked using Agile methodology.

• Product Marketing Manager

  • Jan 2007 - Sep 2010

  Launched new products, shepherded beta community communications and analyzed product revenue growth. Managed all projects, programs and all activities related to website creation, campaigns, media buying, positioning, market research and messaging, creative development, social media, CRM and Web optimization. Worked with first agile team at company.

• Sr Marketing Manager

  • Mar 2004 - Dec 2006

  Led the Marketing Operations and Campaign Management group. The group’s purpose was to implement and optimize all new customer acquisition campaigns by developing and optimizing creative elements in a wide variety of media channels. Results were analyzed and reported.