Experience

García Tuñón C.A.

• Venezuela
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jul 2021 - Present

  - Definición de propuesta de valor - Desarrollo de plan de mercadeo - Definición de estrategias y tácticas de comunicación para impulso de marcas - Lanzamiento marca - Trabajo en equipo con las distintas gerencias para la consecución de los objetivos de negocio - Flowchart de medios - Implementación Ads en FB y Google - Supervisión de equipo creativo para la ejecución de estrategias de comunicación in house - Definición de propuesta de valor - Desarrollo de plan de mercadeo - Definición de estrategias y tácticas de comunicación para impulso de marcas - Lanzamiento marca - Trabajo en equipo con las distintas gerencias para la consecución de los objetivos de negocio - Flowchart de medios - Implementación Ads en FB y Google - Supervisión de equipo creativo para la ejecución de estrategias de comunicación in house



Autónomo

• Venezuela

• Marketing And Advertising Consultant

  • May 2018 - Present

  - Detección de oportunidades de nuevo negocio - Desarrollo e implementación de estrategias de comunicación - Desarrollo de planes de mercadeo outsourcing - Participación y elaboración de estrategias para Lanzamiento de productos - Creación de Branding (logos, manuales y aplicaciones) - Estrategias e implementación SEO y SEM - Desarrollo de sitios web y aplicaciones - Supervisión de campañas creativas - Diseño de propuestas de valor, misión, visión y valor Proyectos relevantes: - Posicionamiento SEO E-commerce FamilyBox - Lanzamiento Poscomercial - Desarrollo sitio web Waiya, casa de bolsa internacional - Estrategia digital y preparación de ecosistema digital para lanzamiento reto influencer Mi Vida en Forma Show less



Guayuco Digital - Marketing Agency

• Venezuela
• Advertising Services
• 1 - 100 Employee

• Founder - CEO

  • Apr 2018 - Sep 2019



Natural Sins

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Marketing and Logistic Coordinator

  • Aug 2017 - Apr 2018

  Marketing - Management of the digital communications. - Leading and developing the bidding processes to launch the new brand positioning. - Developing and launching of email marketing strategies for table top shows and other distributor events. Logistic - Creation of invoices with QuickBooks. - Contact with the distributors, brokers, warehouse and carriers to coordinated the preparation and handling of the POs and samples. - Monthly closing inventory. - Monthly invoice conciliation. Show less



Wikot

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jan 2017 - Jul 2017

  In charge of Digital Advertising for the following accounts: Ron Carúpano, La Montserratina, NetUno, Claro Colombia, EPA, Regional, Mary, Tealca, Natural Sins (US), Campo Lago (CR). - Leadership and participation in the development of communications strategies. - Day-to-day handling of team-work.- Participation in the bidding processes. - Vast knowledge in social media, metrics and analytics, development of websites and apps. - Directing the tactical alignment to established the goals, objectives and strategy.- Ability to analyze business opportunities and develop effective business development strategies- Understanding of financial reports and budgets- Responsible for client growth, budgets and proposals Show less

• Senior Account Executive

  • Nov 2013 - Jan 2017

  Responsible for the management of accounts such as: Nestlé® Purina and Maggi, Diageo (Buchanan's, Chequers, Haig Supreme), Hola TV (Latam), Bima, Novartis, Ron Carúpano, Bancaribe, Siragon, IVOO, Tealca. - Development and implementation of communication strategies for the brands.- Consumer analysis.- Development of activities and time schedule compliance project / campaign. (Timetable)- Development and launching of the “Mephisto” campaign for Buchanans. - Development of the website and launching Perroton campaign for Purina.- Strategic development and launching Haig Supreme through social media channels with sampling events with influencers. Show less



Concept McCann Erickson, C.A.

• Venezuela
• Advertising Services
• 1 - 100 Employee

• Senior Media Executive

  • Jul 2012 - Nov 2013

  Accounts: MasterCard, American Airlines and L'Oreal Paris - Media planning and execution of same. - Day-to-day handling of team-work. - Analytics, competition report, bench mark, brand review. - Participation on the presale of media. - Knowledge and handling of tools such as comScore, TGI and AGB (Nielsen). Projects - Team working with Latam, Dallas and New York Mccann in developing and launching of the annual media planning for American Airlines and MasterCard. - Development and lauching of “Elvive Re-Nutrition, Solar Icy, Maybelline for L’Oreal Paris Venezuela” Show less



Starcom MediaVest Group/ Leo Burnett

• Caracas, Venezuela

• Assistant /Junior Media Planner

  • May 2010 - Jun 2012

  Accounts: P&G, Mead Johnson, Movistar. Assistant of Media - Developing and sending the Insertion POs and materials to the media. - Monitor the execution of the media planning - Post-Buy and competition reports Junior Media Planner - Handling of annual flowchart for campaigns - Developing of media planning - Post-Buy and competition reports - Knowledge and handling of tools such as AdvertMind, AGB, Media Plus, TGI, Media Monitor, Sitel and Clipping. Accounts: P&G, Mead Johnson, Movistar. Assistant of Media - Developing and sending the Insertion POs and materials to the media. - Monitor the execution of the media planning - Post-Buy and competition reports Junior Media Planner - Handling of annual flowchart for campaigns - Developing of media planning - Post-Buy and competition reports - Knowledge and handling of tools such as AdvertMind, AGB, Media Plus, TGI, Media Monitor, Sitel and Clipping.