Emma Martin MCIM

Group Marketing Manager at Robinsons
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Contact Information
us****@****om
(386) 825-5501
Location
UK

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Lydia Crossley

Emma is a passionate, knowledgeable and highly efficient senior marketer. Having the opportunity to work with Emma over the last 10+ years, across industries and organisations has always been something I look forward to. Emma is very clear about how success will be achieved, she motivates her team and those around her to come along on that journey - industry friends, connections and past colleagues always speak highly of Emma and any brand is certainly very lucky to have her at the helm.

Devon Harris

Emma finds the perfect balance between professional and human. In her role as Manager of the Digital & Web team at the University of Cumbria, Emma has created a positive work environment where everyone can play to their strengths, explore their interests, and be themselves, enabling us to deliver a high-quality service for students and staff alike. Our team has achieved success in the redevelopment of the Cumbria website, an ongoing project that results in increased page visits, decreased bounce rate, and an increased conversion rate. Emma has worked to prioritise areas for redevelopment, focusing our team on time sensitive, hot topic subjects, alongside longer-term development projects. Emma is straight to the point, clear, and detailed when giving instructions, allowing project to proceed in a structured manner. Outside of our workload, she cares for our general well being, ensuring we do not commit to too many projects, managing stakeholder expectations, and providing support where possible. Emma is overall a lovely, caring person and any team would be lucky to work under her! I look forward to continuing my work with Emma going forward!

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Credentials

  • Interior Design Diploma
    New Skills Academy (part of BE-A Education Ltd)
    Oct, 2019
    - Nov, 2024
  • Professional Diploma in Digital Marketing (Level 5)
    Digital Marketing Institute
    May, 2016
    - Nov, 2024
  • Professional Diploma in Marketing (Level 6)
    CIM | The Chartered Institute of Marketing
    Feb, 2013
    - Nov, 2024

Experience

  • Robinsons
    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Group Marketing Manager
      • Sep 2022 - Present

      Reporting to the Managing Director. I lead the marketing team responsible for the delivery of the marketing strategy for four businesses. Own all marketing channels and campaign management and responsible for efficient budget management against ROAI and marketing KPIs. Development and optimisation of lead acquisition plan to create an efficient sales funnel for each business. Deliver against business growth goals and gain market share in the UK. Grow brand awareness and brand management to deliver a cohesive offer to our customer lifecycle. Implement and manage an effective martech stack.

  • University of Cumbria
    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Digital Marketing & Web Manager
      • Aug 2020 - Aug 2022

      Reporting to the Head of Campaigns, but working closely with the Marketing Director and Vice Chancellors Executive. I managed the digital marketing team including web, digital advertising, SEO, analytics, content, CRM and email marketing as well as external digital agencies. I acted as the lead for digital and web projects and managed effective communications and project management processes to deliver concurrent project outcomes against timescale and within budget. I managed the execution of the digital strategy and web strategy to deliver a high-performing marketing funnel to increase student recruitment numbers. Implemented the tactical digital marketing plans for the five University campus locations, two in Carlisle, Lancaster, Ambleside and London. Managed all digital performance channels as well as maintained a highly effective digital Martech stack. Concurrent successful project delivery against site performance, data and governance standards, product information management and information architecture. Continually developed opportunities to maximise opportunities to deliver ROAI by effectively managing marketing budget, department KPIs, lead acquisition and conversion planning.

  • Story Homes
    • United Kingdom
    • Construction
    • 200 - 300 Employee
    • Group Marketing Communications Manager
      • Oct 2019 - Jul 2020

      Story Homes delivers 1,000 luxury new-build homes across the North of England each year. Reporting to the CEO. I managed the marketing and digital team including web, PR, communications and content for the new build housing brand. Covering NW, NE, Cumbria and Scotland regions working in offices in Carlisle, Chorley, and Newcastle. Responsible for the delivery of the group brand strategy, PR and communications plans and digital strategy. Responsible for all agency relationships. I was the lead for marketing covering all performance channels delivering tactical lead generation and acquisition numbers feeding an effective marketing funnel supporting sales pipelines in all regions for all developments. Effective management of digital agencies to ensure ROAI through budget control and optimisation of advertising to gain engagement and conversions.

  • Reiver Homes
    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Sales Marketing Manager
      • Aug 2016 - Sep 2019

      Reporting to Managing Director. I managed the sales, marketing and administration teams. I led the new homes sales teams across housing developments from 10-80 units across Cumbria and SW Scotland. As a part of the SMT, I had regional responsibility for brand management, inbound lead generation, sales pipeline, product development including specification, land appraisals and competitor analysis. I managed all people processes and systems across the whole customer lifecycle and delivered an effective customer journey that added value to the CX and enhanced our competitive edge.

  • Story Contracting Limited
    • United Kingdom
    • Civil Engineering
    • 400 - 500 Employee
    • Marketing & Communications Manager
      • Oct 2014 - Sep 2017

      Story Contracting is a family-owned award-winning Infrastructure Company based in the North of England that is highly respected nationally for providing civil engineering, plant and rail solutions across the UK including Network Rail CP6 Contractor. Story Contracting ranked among Britain’s fastest-growing private companies this year entering 33rd on the Sunday Times BDO Profit Track 100 league with the company’s profits growing by 73% in the previous three years. Reporting to the Finance Director. Managed the marketing and communications team managing all communications for three operational divisions of the national infrastructure company including construction, plant and rail delivery for clients regionally and nationally across the UK including Network Rail, Hitachi and Nexus. Responsible for the development and delivery of the marketing strategy and employer brand to support an ambitious growth trajectory and successful delivery of Network Rail’s Control Period 5, one of 9 national contractors across the UK. Responsible for delivering collaborative community engagement plans attached to high profile projects for Rail and Construction projects maintaining standards such as considerate contractor and nurture relationships with external stakeholders such as industry bodies as Institution of Civil Engineering.

  • Active Cumbria
    • United Kingdom
    • Public Health
    • 1 - 100 Employee
    • Marketing & Communications Lead Officer
      • May 2013 - Oct 2014

      Funded by Sport England, County Sports Partnerships exist to maintain networks with local agencies to allow partners and National Governing Bodies of Sport work more effectively in their sub-region, regions and nationally to increase participation in Sport.Within the context of the Sport England Strategy I help manage and develop a variety of strategic programmes and key areas of service development covering the Marketing & Communications context and offering to deliver high quality sport and physical activity with a wide range of delivery partners across Cumbria. Key Responsibilities:To lead on the on-going development and delivery of the Partnership’s Marketing & Communication Strategy. To embed marketing & communications systems and tools into practices of local partners in line with regional and national requirements. To influence and negotiate with local and strategic partners to ensure the adoption and implementation of regional and national initiatives. To align and integrate planning for delivery of interventions and developments with a diverse and wide range of strategic and local partners. To lead and develop communications at strategic, corporate and operational levels. To manage, develop and analysis performance data to assure best use of communications channels in delivering customer /client value. To develop and deliver key county events as working with executive committees and performance sub groups.

    • Marketing & Communication Officer
      • Jun 2009 - May 2013

      Funded by Sport England, County Sports Partnerships exist to maintain networks with local agencies to allow partners and National Governing Bodies of Sport work more effectively in their sub-region, regions and nationally to increase participation in Sport.As lead for Marketing and Communications with the partnership my key responsibilities were to; Developing marketing, promotional campaigns and initiatives across the full marketing mix. Lead Marketer for Cumbria’s community sports sector.To manage and maintain communication channels. Develop relationships with stakeholders, partners, sponsors and key consumer markets. To help deliver key events including mass participation, conferences, awards and training. To work with local media on PR opportunities for the Partnership.

  • County Sports Partnership Network - Marketing & Communications Steering Group
    • National
    • NW Marketing & Communications Lead
      • Mar 2011 - Oct 2014

      The County Sports Partnership Network (CSPN) is a national umberella body which represents the nationwide network of County Sports Partnerships (CSPs) and provides support to achieve strategic outcomes; collaboration and learning, financial sustainability, stakeholder value and performance and impact in the Community Sports network. My role was to represent the North West region of England covering, Active Cumbria, Merseyside Sport, Active Cheshire, Lancashire Sport and Greater Sport on the Marketing and Communication Steering Group, one of five national steering groups managed by the CSPN. Each region was represent on this dynamique group and the overall aims of the group were to help guide and influence national matters relating to marketing across the CSP network. To develop, deliver and guide regional project work and campaigns to feed into Core specification work commissioned by Sport England through Lottery Money and other national stakeholders including DCMS.

  • Cumbria 2012 Steering Group
    • Cumbria
    • Marketing Communication Lead
      • Oct 2009 - Oct 2012

      Lead officer for marketing and communications on the Cumbria 2012 Steering Group brought together to deliver the strategy for the London 2012 Olympic Legacy in Cumbria. This included Olympic Torch Relay, Olympic Mascot Tour, Cumbria 2012 Conferences. Delivering Communication plan engaging all community stakeholders. Lead officer for marketing and communications on the Cumbria 2012 Steering Group brought together to deliver the strategy for the London 2012 Olympic Legacy in Cumbria. This included Olympic Torch Relay, Olympic Mascot Tour, Cumbria 2012 Conferences. Delivering Communication plan engaging all community stakeholders.

  • GK Group
    • United Kingdom
    • Automotive
    • 1 - 100 Employee
    • Group Advertising & Marketing Executive
      • Jun 2006 - May 2009

      Lead for advertising and marketing working for a multi-franchise Motor group originally from the Chesterfield area. During the acquisition of CG Ford and Citroen dealerships in Cumbria and South West Scotland the operation grew in the region covering 5 Ford Franchises, 3 Citroen franchise and two Peugeot franchises. Lead for advertising and marketing working for a multi-franchise Motor group originally from the Chesterfield area. During the acquisition of CG Ford and Citroen dealerships in Cumbria and South West Scotland the operation grew in the region covering 5 Ford Franchises, 3 Citroen franchise and two Peugeot franchises.

  • CG Ford
    • Cumbria
    • Advertising & Marketing Co-ordinator / Graphic Designer
      • Oct 2004 - May 2006

      To manage the advertising and marketing activities, plans and campaigns for 3 Ford franchise at 3 dealerships across Cumbria. Key responsibilities were to; Develop local advertising campaigns for sales departments. To manage key relationships with agencies and brand managers. To manage events including promotional, customer VIP events. To manage the advertising and marketing activities, plans and campaigns for 3 Ford franchise at 3 dealerships across Cumbria. Key responsibilities were to; Develop local advertising campaigns for sales departments. To manage key relationships with agencies and brand managers. To manage events including promotional, customer VIP events.

  • Gilligan Jaguar
    • Carlisle
    • Advertising & Marketing Co-ordinator / Graphic Designer / Sales Assistant
      • Oct 2004 - May 2006

      Working for a prestige local Jaguar dealership. My key resposibilities were; To manage advertising and marketing plans. To manage media relations and advertising accounts. Developing marketing campaigns, initiatives across departments to achieve sales targets.To support the delivery of corporate and sales events. Work with the Dealer Principal and Sales Manager to support the sales teams in delivering customer value. To help manage key relationships with agencies and brand managers. Working for a prestige local Jaguar dealership. My key resposibilities were; To manage advertising and marketing plans. To manage media relations and advertising accounts. Developing marketing campaigns, initiatives across departments to achieve sales targets.To support the delivery of corporate and sales events. Work with the Dealer Principal and Sales Manager to support the sales teams in delivering customer value. To help manage key relationships with agencies and brand managers.

  • Solway DAF
    • Cumbria & SW Scotland
    • Area Administration & Marketing Assistant
      • 2002 - 2006

      Working for a family owned franchise of DAF trucks with dealerships in Carlisle, Lillyhall, Penrith, Dumfries and Stranraer. Key responsibilities were; To manage all the promotional campaigns across departments for 4 dealerships in Cumbria & SW Scotland. To manage the administration for the Parts Departments in Cumbria & SW Scotland. To assist in the co-ordination of events. Working for a family owned franchise of DAF trucks with dealerships in Carlisle, Lillyhall, Penrith, Dumfries and Stranraer. Key responsibilities were; To manage all the promotional campaigns across departments for 4 dealerships in Cumbria & SW Scotland. To manage the administration for the Parts Departments in Cumbria & SW Scotland. To assist in the co-ordination of events.

Education

  • Chartered Institute of Marketing
    Professional Diploma in Marketing Level 6, Marketing
    2010 - 2012
  • NESMA
    Professional Diploma Digital Marketing Level 5, Digital marketing
    2015 - 2015
  • Cumbria Institute of the Arts
    HND, Graphic Design
    2002 - 2004
  • Cumbria Institute of the Arts
    Foundation BTEC, Art and Design
    1998 - 1999
  • St Aidans County High School
    1996 - 1998
  • Lochinvar Secondary School
    1991 - 1996

Community

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