Experience

Spare Snacks

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Non Executive Director

  • Jan 2018 - Present



STROODLES - ECO TABLEWARE

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Strategic Advisor

  • Jan 2020 - Present



Arena the hospitality networking association

• United Kingdom
• Hospitality
• 1 - 100 Employee

• Exec Committee Member

  • Oct 2019 - Present



Binary Finery Consulting

• Founder

  • Jan 2013 - Present

  Putting into practice a passion for businesses and brands, working with some great companies and some very talented people. Putting into practice a passion for businesses and brands, working with some great companies and some very talented people.



Olly's

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Non Executive Director

  • Jan 2018 - Jan 2023



Willicroft

• Netherlands
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Advisor

  • May 2020 - Nov 2022



Biff's

• Food and Beverage Services
• 1 - 100 Employee

• CEO & Partner

  • Apr 2018 - Nov 2022



OGGS®

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Advisor

  • Nov 2018 - Jul 2022



Stock Up Small

• UK

• Collaborator in Chief

  • Apr 2020 - May 2022

  www.stockupsmall.com is a site I put together to help the start/scale up FMCG community highlight the amazing range of products still available to order online. The entire project is non-commercial and co-created, I started with 15 brands in a Google sheet and currently there's 600+ in a dedicated hub. www.stockupsmall.com is a site I put together to help the start/scale up FMCG community highlight the amazing range of products still available to order online. The entire project is non-commercial and co-created, I started with 15 brands in a Google sheet and currently there's 600+ in a dedicated hub.



The Snaffling Pig Company

• Co-Founder

  • Jan 2018 - May 2019

  After a brilliant and bonkers 3.5 years, I stepped way from the day-to-day at SP, had my own personal pivot into a plant based focus, and chose to exit the business.

• Co-Founder & CMO/ Creative Director

  • Jul 2014 - Dec 2017

  I co-founded Snaffling Pig in 2014. A true passion project, it started with a desire to turbo charge something we’d grown up with – the humble, but awesome pork scratching, and open it up to a whole new audience as a result. As It turned out, a lot of people shared our passion, and via a successful appearance on Dragons’ Den, the product is now nestled in thousands of on-trade venues, nationally listed with several of the countries leading food retailers and a leading food gifting brand both online and in leading department stores (Yes, it’s us that makes the infamous Pork Scratching Advent Calendar).At a product level we used flavours and formats to set ourselves apart, and then set about creating a brand that breathed life into what was a forgotten category. Whilst, as with any start up, you get involved with pretty much everything, it was the brand that was primarily my focus, and to be honest, a piggin’ obsession. In a role that straddled CMO and Creative Director, I led all creative output from the brand from scratch, including:• Briefing and directing all packaging, photography & comms across the entire 100+ SKUs, including 2 rebrands. • Developing our TOV, including writing all copy for the brand from back of pack to our presentation scripts for Dragons Den. • Management of multi agency relationships, delivering near on 100 briefs in 2017. • Creation and management of all out bound comms, across paid, owned and earned channels. • Building and leading of category leading social media presence. • Creating a leading F&B online gifting business on both our site and with strategic partnersAnd, whilst it’s not all about awards, it’s nice to know other people appreciate what you do. Here’s a few highlights:Winner Virgin Foodpreneur 2017Thames Valley Game Changer 2017 #55 in StartUp100s, Top 10 in FoodAwarded 9 Great Taste Awards Winner of Buckinghamshire's Best New Business 2016



Cubo Digital

• Managing Director

  • Dec 2009 - Jan 2013

  I founded Cubo Digital as an agency start up in partnership with the Cubo Group in late 2009. As MD I was strategic lead for the business and fully responsible for the operational direction. I was very fortunate to hire some wonderful people along the way and together we won some great clients and delivered some cracking work. We were featured in the drum Top 100 digital agencies in early 2011. Although we initially built it as a stand alone, pure play digital agency, we were very aware that the market was beginning to look towards a more integrated approach and took the decision to fully integrate into a single Cubo Group offering in late 2011. Post the integration; I took a group wide role leading digital, whilst working as part of the senior management team.



Cubo Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• MD- Digital

  • Dec 2009 - Jan 2013



tradewind london

• Innovation Director

  • May 2008 - Jan 2010

  Tradewind is an independent digital brokerage and consultancy. We work with a number of global brands helping them improve and develop their digital marketing. Personally responsible for the management of the Digital Agency Search arm of the business; sourcing the leading digital suppliers and bringing them to market Tradewind is an independent digital brokerage and consultancy. We work with a number of global brands helping them improve and develop their digital marketing. Personally responsible for the management of the Digital Agency Search arm of the business; sourcing the leading digital suppliers and bringing them to market



Clusta

• Advertising Services
• 1 - 100 Employee

• New Business Manager

  • 2006 - 2008