Senior Performance Marketing and Operational Excellence Lab Specialist

• Jul 2022 - Present

• Providing 360-degree digital marketing consultancy to big and different brands of Turkey such as Vakko and Hepsiburada.• Supervising operational processes of the brands that are provided performance marketing services within AnalyticaHouse.• Automation improvements using scripts and automatic rules.• Forecasting with Machine Learning algorithm, creating new strategic plans and applying them.• Using APP tracking tools such as Adjust and Google Firebase for performance improvements. Show less

Performance Marketing Specialist

• Jan 2021 - Jun 2022

• Managing digital marketing operations of brands such as Vakko, ByNoGame, Desa, SPX, Benetton, Exxe, Hummel, Düğün Buketi, etc. (Google Ads, Facebook, Instagram, Criteo, etc. campaign setup and optimization, audience strategy, creative briefing)• Digs into data integrity issues with technical knowledge and drives clients toward user-focused strategy and reporting with creative skills.• Planning and execution of user acquisition campaigns from beginning to end• Overseeing and managing user acquisition associates in day-to-day operations and optimization• Creating and analyzing user acquisition reports Show less

Performance Marketing Trainee

• Nov 2020 - Dec 2020

• Understanding KPI’s, dynamics, and tools• Regular reporting of marketing channels• Maintain effective communication with clients• Stay up to date with the latest trends and products in the mobile application world

Enterprise Design Thinking Practioner & SkillsBuild Innovation Camp Participant

• May 2020 - Sep 2020

• Acquired knowledge of applying Enterprise Design Thinking and its value • Applied the design thinking process and strategic methods to craft a problem statement, ideate creatively, solve complex problems more quickly, design an innovative user experience and create a compelling pitch • Acquired knowledge of applying Enterprise Design Thinking and its value • Applied the design thinking process and strategic methods to craft a problem statement, ideate creatively, solve complex problems more quickly, design an innovative user experience and create a compelling pitch

Entrepreneur

• Mar 2020 - Jul 2020

• As a Lagroco team, we came third place with the agricultural social innovation, vertical and waterless agriculture lavender cultivation project. • As a Lagroco team, we came third place with the agricultural social innovation, vertical and waterless agriculture lavender cultivation project.

Business Development & Project Management Intern

• May 2019 - Jun 2020

• Maintain podcasts about Industry 4.0 and the digital world's future on Spotify • Engage with team members, and appropriate customers from local industries • Writing the content of social media posts & preparing social media plans • Developing ideas and preparing presentations for projects • Maintain podcasts about Industry 4.0 and the digital world's future on Spotify • Engage with team members, and appropriate customers from local industries • Writing the content of social media posts & preparing social media plans • Developing ideas and preparing presentations for projects

Entrepreneur

• Nov 2019 - Mar 2020

University Representative

• Feb 2019 - Oct 2019

Jr. Sales And Marketing Specialist

• Jun 2018 - Jul 2018