Co-Founder & Digital Marketing Director

• Sep 2021 - Present

CRM Analyst and Digital Marketing Manager

• Sep 2018 - Sep 2021

- Responsible for email, eCRM, strategy, development and implementation. - Managing marketing teams, digital strategy and digital marketing budgets and spend. - Leading on successful eCRM campaigns – building brand value, increasing revenue, improving digital conversion rates and retention rates. - Improving conversion rates across paid, email and social. - Data analysis – segmenting data into granular lists to target customers in specific demographics to improve key conversions. - Improving and implementing SEO and paid ads strategy. - Creating and implementing long term digital strategy. - Researching, creating and implementing automatic workflows. - Design of creative assets across digital platforms. - Blog creation, writing engaging blogs with an SEO focus. - Keyword research, analysis and implementation to improve the quantity, but most importantly the quality of traffic. - Team management. - Improving revenue – increasing efficiency through multiple digital platforms. - CRM integration and implementation. - Creating key assets for email, paid ads and content. - Writing inspiring and engaging content. - Digital project management. Notable projects: Huble Digital (Formerly B2B Marketing Labs) - CRM specialist - 18 month FTC. - Current KeepCup - CRM Development, Implementation and Delivery (HubSpot) - 4 Month FTC Verve/Pollen - CRM strategy and implementation - (Braze and Salesforce). 10 Month FTC. Nurole LTD - CRM Implementation (HubSpot). 5 month FTC. RevM - Digital Marketing Manager: CRM implementation, CRM strategy and campaign management. (Hubspot). 15 months FTC. Helth - Digital marketing strategy and implementation - Freelancer Office Freedom - CRM strategist and campaign (email) marketing Management (HubSpot) - Freelancer Show less

CRM Manager

• Sep 2017 - Sep 2018

• I produce inspiring, well-written blog content that is accurately researched and engaging for Exodus’ target audiences. • Implemented the use of an ESP (HubSpot) from the start through to the finish. • Management of email marketing schedule, including the planning, creation and deployment of email campaigns using HubSpot. • I develop and write all of the content in each email form (Transactional, commercial and insights). • Work with the web team to improve the SEO content on web pages, especially landing pages in which I direct specific CTA's towards. • Work closely with the data analyst team to develop targeted and granular emails. • Consistently working on improving OR's, CT's and reducing unsubscribes in a creative manner. • I have improved the database engagement to a high level through various methods based on analysing past data and producing action plans with success. • Producing targeted automatic workflows to nurture potential customers as well as current customers as I follow them through the customer life cycle. • Data segmentation to improve email campaigns and ensure we • Leading the current GDPR campaign. • Producing in depth reports through HubSpot and GA to analyse and provide an insight to top level management. • Ensure all email campaigns meet agreed timelines and budgets, and are in-line with brand guidelines and business goals. • Advanced level GA training through Jellyfish. • In depth A/B testing and analysis. Show less

Digital Marketing Specialist (Contract)

• Jul 2017 - Sep 2017

3- month contract 3- month contract

CRM Marketing Manager

• Oct 2016 - Jul 2017

● Leading with delivering marketing plans and campaigns, including events, marketing collateral, advertisements, video content, email and social media. ● Using Google analytics to report back to the wider team. Collating views, bounce rates etc. Working on keywords and channels our customers find us on. ● Collecting customer insight. Where the customer has come from, short tail and long tail keywords. Customer profiling and displaying who are core customers are, who we could grow a larger customer base with. ● Hubspot CRM. Completing the inbound marketing training. Using this to write blog posts, create landing pages and collect data. I also use this to collect customer data. Detailed customer insights on the email marketing aspect. Analysing the click through to the time spent on each segment of the email. ● I monitor the performance of Trinity’s communications projects and materials by gathering and analysing the audience’s engagement through analytics. Highly skilled in Google analytics and Hubspot. ● Researching, writing and editing SEO optimised content. ● Creating, editing and delivering approved email marketing campaigns using Dotmailer, preparing lists of contact data and using email marketing systems to send branded e-communications. Then analysing the ROI, open rates and click through conversion rates. I have used mail chimp and Hubspot’s email marketing functions as well. ● Managing Trinity’s social media channels. Creating content and promoting Trinity over Facebook and Twitter. ● Working on the promotional multimedia collateral, arranging photoshoots and video demonstrations for our youtube and social media channels. ● Analysing and reporting on the results of marketing activity. Leading in event organisation, such as teacher workshops and industry conferences, ensuring the required presence is achieved (display, materials, etc) and represent Trinity at events as required. Show less

Digital Marketing Manager

• Jun 2014 - Nov 2016

• Page layout in InDesign for the garden section in WI Life magazine. • Working across three different platforms for WI Life accumulating over 1 Million Pounds of Revenue. • IT support for the Enterprises department. • Booking 20+ £5,000 Adverts per issue. • Negotiating advertising contracts with clients to contribute to our magazine target of £126,500 per issue.• Designing a client’s advert using InDesign software. • Analysing market data using the TGI marketing software. This helps display to a potential advertiser why there product would have a great response when advertising through WI Life. • Keeping client relationships strong by meeting them in person and discussing their current outlook and how we can help them achieve their targets. • Working efficiently and in an organised manner to meet deadlines and targets. • Taking a professional approach, well presented and 100% punctuality. Show less

Classified Executive

• Apr 2013 - Jun 2014

(Promoted from Classifieds after a year) • Ensuring the advertising section of our website is up to date daily. • Negotiating advertising contracts with clients to contribute to our magazine target of £126,500 per issue.• Designing a client’s advert using InDesign software. • Analysing market data using the TGI marketing software. This helps display to a potential advertiser why there product would have a great response when advertising through WI Life. • Keeping client relationships strong by meeting them in person and discussing their current outlook and how we can help them achieve their targets. • Working efficiently and in an organised manner to meet deadlines and targets. • Taking a professional approach, well presented and 100% punctuality. Show less

Sales Negotiator

• Apr 2012 - Apr 2013

Project Co-ordinator

• Aug 2011 - Apr 2012