Experience

Vesta Automation Srl

• Italy
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Product Range Manager

  • Sep 2019 - Present

  Vesta Automation is a “Made in Italy” company that for over 35 years has been designing and manufacturing pneumatic automation components, distributed in 50+ countries. Vesta is my family business: our focus is on standard and custom pneumatic actuators and valves, with strong manufacturing and technical application expertise in several industrial fields - such as food processing, medical industry, packaging, railways and welding. • My role: As the Product Range Manager I coordinate the strategic and operative activities related to new products and services - such as digital training formats and ongoing support to key clients and distributors all over the world. Vesta Automation is part of Vesta Group, an Italian industrial group involved in different areas of automation - from manufacturing of mechanical components, to cobot integration. Show less



Various Universities and Conferences

• Lecturer and Speaker

  • 2013 - Present

  Public speaking and teaching have always been strong passions for me. Invited Speaker at various international events and conferences, among them: • Torino Digital Days, Torino (2020) • EU Cross-Border E-Commerce Forum, Liege (2019) • CCEE(中东) ChinaHomeLife, Dubai (2018) • AliExpress Connect, Prato (2018) • Internet Governance Forum, Rome (2018) • Lengow Day, Paris (2018) • 雨果网2018CCEE浙江, Hangzhou (2018) • Wallonia Export Days, Louvain-La-Neuve (2018) • Meet Magento Italy, Venice (2018) • ArabNet Digital Summit, Dubai (2018) • 雨果网2018 Global Conference, Shenzhen (2018) • FederlegnoArredo - Club Made in Italy, Milan (2017) • Lengow Day, Paris (2017) • WM Expo, Padova (2017) • 雨果网2017CCEE上海, Shanghai (2017) • Diecicose - Digital Marketing Day, Milan (2017) • Il Sole 24 Ore - Food & Made in Italy, Milan (2016) • Global Entrepreneurship Summit, Marrakech (2014) • ArabNet, Beirut (2014) • Far East Film Festival, Udine (2014) • RUday - Russia Marketing Day, Milan (2014) • 中国互联网大会, Beijing (2013) • WeChat Party (Italy launch), Milan (2013) • Social Business Forum, Milan (2013) • MTV Digital Days, Turin (2013) • Destination: Berlin, Berlin (2013) • Internet Days, Milan (2013) Invited Lecturer at various Universities and Master classes, among them: • “Global Management China Master” @ Università di Macerata/Ca’ Foscari (2017, 19, 20, 21) • Università Cattolica del Sacro Cuore – Marketing Management Master (2018-19) • Bologna Business School – International Digital Marketing Master (2019) • Università Cattolica del Sacro Cuore – Fashion Marketing Master (2013-17) • Politecnico di Milano – MFI Milano Fashion Institute – (2013, 2017) • Università Ca’ Foscari di Venezia – International Management (2017) • Università degli Studi di Padova – Communication Science (2013-17), Economics (2013) • IED Milano – Digital Media Management, International Brand Management (2013-14) Op-ed contributor for ADV Strategie di Comunicazione magazine (2014-16). Show less



Cifnews

• China
• Online Audio and Video Media
• 1 - 100 Employee

• Global CMO

  • Jun 2017 - Dec 2019

  Cifnews 雨果网 (now YUGUO) is the leading Chinese media & event platform for cross-border e-commerce services. Founded in 2013 in Xiamen, it became the industry’s most recognized network in China, with 9M+ monthly views on the website, and 45K+ yearly participants at Cifnews Cross-border E-commerce Exhibitions (CCEE), directly working with clients such as Amazon Global Selling, eBay, PayTm, Wish, Aliexpress, Lazada, Shopee, CDiscount, PayPal, DHL, Channel Advisor, Globalegrow, WorldFirst. As global team, our mission was to connect Chinese sellers, manufacturers and industrial districts with international cross-border e-commerce service providers, digital agencies and global logistic networks. As the Global CMO and Head of Global Development, my responsibilities were: • Promotion activities across EU, USA, MENA region. • Partnership with key industry event IRCE Chicago. • Partnerships with several industry events in Dubai. • Organization of the EU Cross-Border Forum in Liege. • Management of the editorial team in Italy and USA. • Coordination with the HQ in Xiamen. ___________________________________________ In 2018 our team has been awarded for the category “Capital Elite” at China Awards by Fondazione Italia-Cina and Milano Finanza/Class Editori, being Cifnews a Chinese company investing in Italy. Show less



OBOR Consulting

• Italy
• International Trade and Development
• 1 - 100 Employee

• Co-Founder

  • Jun 2017 - Dec 2019

  OBOR Consulting is an marketing agency specialized in consultancy, strategy and digital media in the Chinese market, with offices in Hangzhou and Padova. It was launched as a branch of Chinese media group Cifnews 雨果网. OBOR Consulting is an marketing agency specialized in consultancy, strategy and digital media in the Chinese market, with offices in Hangzhou and Padova. It was launched as a branch of Chinese media group Cifnews 雨果网.



Young Digitals

• Italy
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Sep 2011 - Jun 2017

  Young Digitals (now Different) is a social media agency based in Padova. Together with two partners, I followed the development of the company, from 0 to 50 employees, up to a 2.9 million euro revenue (2016), before selling my shares. Since 2013 I planned and managed the creation of YD's international team - the first of its kind in the Italian digital marketing scene - selecting and coordinating professionals coming from over 10 different countries and 4 continents. The aim of the team was to help "Made in Italy" companies in targeting different strategic markets such as China, Russia, MENA Region, Japan, through localised social media communication. I directly worked on - and managed teams working on - international marketing research, consultancy and social media communication projects for the following brands: Bulgari Hotels and Resorts, Lamborghini, Audi AG, Police (De Rigo Spa), Pinko, Matilde Vicenzi, CAME, Arper, Trussardi, Technogym, Fay (Tod's Group), Sisley (Benetton Group). I also managed the two editorial projects of Young Digitals: Young Digital Lab (2010-2014) and Digital In The Round (2013-2015), being responsible for content production, team coordination and events organisation. ___________________________________________ In 2016 Young Digitals has been awarded among the “Creators of Value” at the China Awards, by Fondazione Italia-Cina and Milano Finanza/Class Editori. In 2017 Young Digitals has been included by Deloitte among the top 5 fastest growing digital companies in Italy (year 2013 to 2016). Show less



Sir Richard's Condom Company

• Los Angeles, CA

• Social Media Manager

  • Jan 2011 - Jul 2011

  Condom company located in Boulder, CO, with a marketing office in Venice, CA: "For every condom you purchase, one is donated to a developing country." Relevant experience: • Web-based research and strategic partnership development. • Social media content and community management. • Market research for business development – greater LA area and San Diego. Condom company located in Boulder, CO, with a marketing office in Venice, CA: "For every condom you purchase, one is donated to a developing country." Relevant experience: • Web-based research and strategic partnership development. • Social media content and community management. • Market research for business development – greater LA area and San Diego.



(No Subject)

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Assistant

  • Feb 2011 - Jun 2011

  Los Angeles based social media agency, focused on fashion projects and events. Relevant experience: • Blog contribution • Social media content and community management. • Market research projects & event organization. Los Angeles based social media agency, focused on fashion projects and events. Relevant experience: • Blog contribution • Social media content and community management. • Market research projects & event organization.



Ninja Business School

• Italy
• Professional Training and Coaching
• 1 - 100 Employee

• Contributor

  • Sep 2009 - Feb 2011

  Research and articles production about international marketing case histories – particularly "guerrilla marketing" actions and early-days social media marketing campaigns. Research and articles production about international marketing case histories – particularly "guerrilla marketing" actions and early-days social media marketing campaigns.



Vassalli Associati

• Italy
• Advertising Services
• 1 - 100 Employee

• Marketing Consultant

  • Aug 2008 - Feb 2010

  Communication agency specialised in advertising and branding, operating in Northern Italy. Relevant experience: • Creative strategy for B2B web marketing campaigns, nationwide and international. • Creativity and strategy for guerrilla marketing campaigns. • Accounting and business development. • Copywriting and PR activity. Communication agency specialised in advertising and branding, operating in Northern Italy. Relevant experience: • Creative strategy for B2B web marketing campaigns, nationwide and international. • Creativity and strategy for guerrilla marketing campaigns. • Accounting and business development. • Copywriting and PR activity.



Cinecity Art and Cinemas

• Customer Service

  • Dec 2005 - May 2008

  Developed personal skills in managing relationship with customers and problem solving. ... well, it was just to get some money while studying, actually. Developed personal skills in managing relationship with customers and problem solving. ... well, it was just to get some money while studying, actually.