Marissa George

Manager, Marketing & Customer Experience at Cresco
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA

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Experience

    • Canada
    • Construction
    • 1 - 100 Employee
    • Manager, Marketing & Customer Experience
      • May 2023 - Present

      Bedford, Nova Scotia, Canada

    • Retail
    • 1 - 100 Employee
    • Vice President Operations and Sales
      • May 2022 - May 2023

      Halifax, Nova Scotia, Canada • Built and maintained relationships with key partners across various funding bodies • Applied and managed grant applications, funding distribution, final reporting process to support marketing and sales team • Managed multiple projects at a time and successfully saw them through on time and within budget • Planned several production cycles, consistently met deadlines (in house) • Coached and mentored Production and Marketing Manager • Sought out new manufacturer to… Show more • Built and maintained relationships with key partners across various funding bodies • Applied and managed grant applications, funding distribution, final reporting process to support marketing and sales team • Managed multiple projects at a time and successfully saw them through on time and within budget • Planned several production cycles, consistently met deadlines (in house) • Coached and mentored Production and Marketing Manager • Sought out new manufacturer to scale the business as sales increased • Set up tech packs, BoM’s and managed sampling process with new manufacturer • Collaborated with other brands: Jilly Box Fall 2022, Nimmo Bay Resort, Mabli • Project managed collaborations all the way from opening conversations to delivery of final product and marketing assets • Sales increased by 45% in the first year, including the largest wholesale selling season in company history • Presented KPI’s and high-level business overview to the CEO weekly • Created and managed the sales budget and targets • Developed the sales funnel • Built and maintained relationships with B2B clients and global markets • Brought on many new accounts, including big accounts such as Saks, Well.ca & SSense • Partnered with Marketing team to ensure roll outs of new launches were aligned with production and sales targets • Seasonal photoshoot styling, and video direction • Created invoices and oversaw shipments of PO’s • Raw materials procurement • Purchasing • HR initiatives and rollouts: including an Employee Handbook and 6-Month Self Review process • Recruited and hired staff

    • General Manager
      • May 2021 - May 2022

      Dartmouth, Nova Scotia, Canada - Schedules and plans assets for upcoming seasons including: lookbook photoshoot, flatlay photoshoot, video assets, copy for lookbook and graphic design. -Tradeshow preparation including: booth design, scheduling samples to be ready, printed assets for booth, paying fees, booking accommodations and travel. -Manage and grow B2B Accounts -Preparation of assets for wholesalers in current season including stockist kits and related documents -Networks and performs outreach to new… Show more - Schedules and plans assets for upcoming seasons including: lookbook photoshoot, flatlay photoshoot, video assets, copy for lookbook and graphic design. -Tradeshow preparation including: booth design, scheduling samples to be ready, printed assets for booth, paying fees, booking accommodations and travel. -Manage and grow B2B Accounts -Preparation of assets for wholesalers in current season including stockist kits and related documents -Networks and performs outreach to new markets -Mid-season follow-up with current stockists i.e. requests for restocks, feedback from customers -Provides direct management of key functional managers, marketing and production -Coordinates on-boarding of new employees -Oversees hiring and talent development -Creates succession planning documents and guides to streamline future on-boarding and mitigate learning curves for successors -Works on the internal budget to bring it up to date -Provide monthly profit/loss and balance sheet to Director and discuss in comparison to the budget with updated cash flow -Oversees daily operations of the business -Trade Gecko/QBO/Shopify -Runs bi-weekly payroll and maintains and organizes HR and employee files -Matches/reconciles transactions in Quickbooks -Pays outstanding invoices -Keeps detailed financial records/receipts in appropriate files for ease of use -Manages grant deadline calendar -Prepares funding applications for government and privately funded grants and loans -Maintains relationships with key advisors -Sees grant projects through to completion and file and document any necessary reports -Owns inventory management, reporting and financial updates to budget and cash flow -Creates production projections in Excel to guide manufacturing decisions -Collaborates with Production Manager regarding manufacturing schedules and adjust where necessary to meet/exceed targets and ensures accuracy of production documents

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Store Brand Leader
      • Jan 2019 - May 2021

      Toronto, Ontario, Canada

    • Assistant Store Brand Leader
      • Jul 2018 - Jan 2019

      Toronto, Ontario, Canada

    • Retail
    • 700 & Above Employee
    • Assistant Store Manager
      • Jan 2018 - Jul 2018

      Toronto, Ontario, Canada

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Manager
      • Nov 2017 - Jan 2018

      Toronto, Canada Area

    • United States
    • Retail
    • 700 & Above Employee
    • Senior Merchandise Manager- Flagship
      • Jul 2017 - Nov 2017

      Toronto, Ontario, Canada

    • United States
    • Design Services
    • 700 & Above Employee
    • Associate Gallery Leader- Curator/Operations
      • Aug 2015 - Jul 2017

      Calgary, Canada Area • Live and breathe RH Values and Beliefs • Build and maintain relationships with the gallery team and market peers • Works in partnership with design team to develop strategies for growing the business • Attract the right talent at all levels for our ever-changing business • Learn and communicate the RH design point of view and product assortment • Resolve all human resources issues in a timely manner, partnering with HR and Gallery Leader and Field Leader • Embrace change… Show more • Live and breathe RH Values and Beliefs • Build and maintain relationships with the gallery team and market peers • Works in partnership with design team to develop strategies for growing the business • Attract the right talent at all levels for our ever-changing business • Learn and communicate the RH design point of view and product assortment • Resolve all human resources issues in a timely manner, partnering with HR and Gallery Leader and Field Leader • Embrace change and deliver top results with a positive attitude no matter what the obstacle • Coach and mentor in the moment to develop teams and drive sales • Embrace change and deliver top results with a positive attitude no matter what the obstacle • Ability to recognize and respond appropriately to complex priorities • Ability to communicate effectively, both written and verbal • Deliver first-class service to our teams and our clients • Continuously drive results through team engagement, empowerment and accountability

    • Assistant Gallery Leader- Curator
      • Mar 2014 - Aug 2015

      Calgary, Canada Area • Live and breathe RH Values and Beliefs • Build and maintain relationships with the gallery team • Attract the right talent at all levels • Learn and communicate the RH design point of view and product assortment • Embrace change and deliver top results with a positive attitude no matter what the obstacle • Ability to recognize and respond appropriately to complex priorities • Ability to communicate effectively, both in writing and verbally • Lead by example and ensure… Show more • Live and breathe RH Values and Beliefs • Build and maintain relationships with the gallery team • Attract the right talent at all levels • Learn and communicate the RH design point of view and product assortment • Embrace change and deliver top results with a positive attitude no matter what the obstacle • Ability to recognize and respond appropriately to complex priorities • Ability to communicate effectively, both in writing and verbally • Lead by example and ensure Gallery Associates feel supported and inspired • Support Leadership team with new initiatives and rolls out from a training perspective • Curate a luxury experience • Responsible for overseeing all Curator updates, Visual Merchandising planning, and floor set processes and execution • Maintain highest level of quality/visual standards throughout gallery • Oversee all signage & price changes • Conduct Visual Merchandising Training, & Development • Floor Model Sell Off Management & Lead Contact for HDL partners • Lead weekly gallery walkthroughs • Monitor incoming product • Allocations • Lead Physical Inventory • Lead communication with Gallery Curators, Home Office Merchants, and Visual Merchandising team

    • Canada
    • Retail
    • 1 - 100 Employee
    • Merchandising/Sales
      • Jun 2013 - Dec 2014

      Calgary, AB

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Visual Merchandising Manager/Co-manager
      • Oct 2012 - Jan 2014

      Calgary, Canada Area

    • United States
    • Retail
    • 300 - 400 Employee
    • Visual Merchandising Manager
      • Jun 2010 - Sep 2012

      West Edmonton Mall - Edmonton, AB Responsible for merchandising beauty, lingerie and PINK apparel Maintain and implement visual standards Strategic planning of floorsets & mapping from brand direction Execute floorsets Recruit, hire & train staff Mentor/train other Visual leaders in the district Analyze business results Schedule Visual team effectively Manage & delegate to a team of 10+ (directly) 150+ (indirectly) Product knowledge Customer service Opened multiple stores in Western Canada as… Show more Responsible for merchandising beauty, lingerie and PINK apparel Maintain and implement visual standards Strategic planning of floorsets & mapping from brand direction Execute floorsets Recruit, hire & train staff Mentor/train other Visual leaders in the district Analyze business results Schedule Visual team effectively Manage & delegate to a team of 10+ (directly) 150+ (indirectly) Product knowledge Customer service Opened multiple stores in Western Canada as Visual leader Show less

Education

  • Fanshawe College
    Fashion Marketing & Management
    2008 - 2010
  • Saint Mary's University
    Business, Management, Marketing, and Related Support Services
    2007 - 2008

Community

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