Birkamal Kaur

Data Analyst at Craft Driven Market Research (CD)
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA
Languages
  • English -
  • Hindi -
  • Punjabi -

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Credentials

  • SAS Programming 3: Advanced Techniques and Efficiencies
    SAS
    Nov, 2018
    - Nov, 2024
  • SAS SQL 1: Essentials
    SAS
    Oct, 2018
    - Nov, 2024
  • SAS Certified Base Programmer for SAS 9
    SAS
    Sep, 2018
    - Nov, 2024
  • SAS Macro Language 1: Essentials
    SAS
    Sep, 2018
    - Nov, 2024

Experience

  • Craft Driven Market Research (CD)
    • India
    • Market Research
    • 1 - 100 Employee
    • Data Analyst
      • Jan 2017 - Present

      • Completed market forecasting and performed professional market research to identify the target customers, customer behavior, industry trends, and competition for various global projects• Conducted meetings/interviews with the key stakeholders to finalize requirements before starting projects• Gathered data on consumers, competitors, and on-going market conditions• Managed on-going projects in cross-functional teams with commitment to user experience• Carried out extensive data mining and analysis that resulted in 4% increase in overall productivity of client targeting• Leveraged both Qualitative and Quantitative analytical skills for behavioral analysis• Used SQL queries, Python, Advance Microsoft Excel functions, VBA, and Tableau for Data Analysis & Visualization• Designed and edited final reports, dashboards and presentations for various clients across the globe• Led a team of 4 to conduct internal training program. Enhanced team integration and generated 40% cost savings in internal training process• Worked with clients like Unilever Ltd., Stanley Black & Decker, Mindspace, Prima Health etc.

  • Lantern Institute
    • Canada
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Data Science Research Fellow
      • Sep 2019 - Oct 2020

      • Developed end-to-end production ready Gradient Boosting Predictive Models for Credit Card Fraud Detection (Binary Classification) on GCPMentor: Tanaby Zibamanzar Mofrad o Created ‘Pre-Processing Module’ to clean the data and ‘Feature Engineering Module’ to create new features using a Python framework Featuretoolso Used Hyperopt, Optuna and Random Search for hyper-parameter tuning o Trained the model using XGBoost, Catboost and LightGBM boosting methods o Performed Integration and Unit Testing using Pytest tool of Python o Used Statistical Significance Tests to check the performance of the models o Worked in an Agile development environment• Wellness and Health Data Analysis using data analysis and data visualization libraries of Pythono Explored the data for sleep, exercise, calories burnt, daily steps and heart rate collected from a phone application to identify an individual’s health and wellness, and daily routineo Used Data visualization libraries to identify and understand the underlying patterns of datao Produced detailed analysis report in Jupyter Notebook• Time-Series analysis of Covid-19 data using Prophet package and ARIMA model [Link]o Developed a model to predict the rate of spread of the Corona Virus for next 15 dayso Scraped out the data from website to figured out the death rate and cure rate for the affected areaso Used Prophet package and ARIMA model to predict the values of positive cases for next 15 days• Credit Card fraud detection with XGBoost and HyperOpto Used Python’s HyperOpt library to optimize the model’s hyper-parameters on the validation datao Used XGBoost classification algorithm for training the modelo Explored feature importance and produced visualizations for hyper-parameter values with their corresponding scores

  • Shaheed Udham Singh College of Engg. and Tech, Tangori
    • India
    • Higher Education
    • 1 - 100 Employee
    • Assistant Professor
      • Jan 2015 - Dec 2016

      • Delivered lectures on various subjects of Electrical stream to classes of over 50 students• Prepared lab procedures/manuals and conducted labs• Created Electrical Department’s time table (in coordination with other departments) for the semesters of Jan 2016 and Aug 2016• Organized various activities like Group Discussion for overall development of students

  • Perfect Power Industries
    • Assistant Manager Electricals and New Product Development
      • Sep 2011 - Dec 2014

      • Coordinated in Standardization of new panel cabinets• Assisted in developing new Bus Bars for Control Panels

Education

  • Thapar University
    Master's degree, Power Systems and Electric drives
    2009 - 2011
  • Punjab Technical University, Jalandhar
    Bachelor's degree, Electrical Engineering
    2005 - 2009

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