Huyền Lại
Digital Performance Marketing at Tititada- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Limited working proficiency
Topline Score
Bio
Credentials
-
SEO Principles: An Essential Guide for Beginners
SemrushMay, 2023- Nov, 2024 -
TOEIC: 840/990
IIG VietnamJul, 2020- Nov, 2024 -
IC3 Digital Literacy Certification
IIG Vietnam
Experience
-
Tititada
-
Vietnam
-
Financial Services
-
1 - 100 Employee
-
Digital Performance Marketing
-
May 2023 - Present
Company field: App, fintech, investment. - Set up and managed digital marketing campaigns across all digital channels including social media, web, email, SEO/SEM and displayed advertising campaigns (Facebook Ads, Google Ads, Tiktok Ads) aligning with business objectives and achieved KPIs. - Partnered with cross functional teams to ensure constant alignment and consistency between company strategy and budget utilization. - Prepared accurate reports on the performance of digital marketing campaigns across all digital channels and analysed the results and effectiveness of campaigns to deliver the actionable insights and recommendations. - Researched online user behaviour, conversion data, user journey across all channels, market analytics, competitors and analyzed trends to identify new opportunities and improve campaign performance. Show less
-
-
-
-
Content Creator
-
2023 - Present
- Medici (Apr 2023 - May 2023): Moderator in "Cộng Đồng Doanh Nhân Bảo Hiểm Công Nghệ Medici" group, "Review Bảo Hiểm Thai Sản Tốt" group; - Soli Team (Mar 2023 - Apr 2023): SEO content creator in the Game field. - Medici (Apr 2023 - May 2023): Moderator in "Cộng Đồng Doanh Nhân Bảo Hiểm Công Nghệ Medici" group, "Review Bảo Hiểm Thai Sản Tốt" group; - Soli Team (Mar 2023 - Apr 2023): SEO content creator in the Game field.
-
-
-
-
Buff like, comment, share, view, ...
-
May 2022 - Present
- Buffed interactions: like, share, comment, view, group member, review, ...; - Created content for seeding. Customers: - IELTS The Tutors - 2003 Entertainment - Chuyện của Ỉn - Shop QUYÊN chuyên sỉ quần áo nữ - Buffed interactions: like, share, comment, view, group member, review, ...; - Created content for seeding. Customers: - IELTS The Tutors - 2003 Entertainment - Chuyện của Ỉn - Shop QUYÊN chuyên sỉ quần áo nữ
-
-
-
Lại Láo Lếu Facebook Page
-
Vietnam
-
Fanpage Administrator
-
Jan 2022 - Present
- Made storytelling about my daily life; - Helped my fans to be happy and release stress by my funny drawings. - Made storytelling about my daily life; - Helped my fans to be happy and release stress by my funny drawings.
-
-
-
Dolphin Solutions
-
Vietnam
-
Technology, Information and Internet
-
1 - 100 Employee
-
Marketing Executive
-
Nov 2021 - Apr 2023
Company field: Technology solutions, app Okuro, education, hospital. - Deployed marketing campaigns from ideation to execution; - Managed owned media: Facebook, Tiktok, Youtube, LinkedIn, Zalo OA; - Created contents for: social platforms (daily posts, minigames, trends, events, …), POSM (banner, poster, standee, portfolio, …), website, app, seeding, video, … - Run successful ad campaigns on the Facebook platform; - Collaborated with lots of vendors for: Printing, livestream, rating, app reviews, TVC, KOLs, ...; - Planned and run offline events: grand opening, go-live, minigame; - Supported internal communication: Xmas, YEP, team building, anniversary, …; - Supported consulting and taking care of users. Achievements: - Fanpage index: Doubled page likes, increased >40% page visits and 11.4% page reach; - Minigame: attracted 134 participants, increased >500 page likes, reached >13000 users, got >3500 (likes, comments, shares, clicks) in engagement; - Seeding in groups: 2 posts about Halloween phone wallpapers reached >300 interactions in total, 1 minigame post got >600 interactions; - Grand opening mentions on lots of digital newspapers: Dân Trí, Tuổi Trẻ, Thanh Niên, Người Lao Động, …; - Video youtube: 1 video with >4000 organic views in 1 month. Show less
-
-
-
Reputyze Asia
-
Vietnam
-
Advertising Services
-
1 - 100 Employee
-
Marketing Account
-
Mar 2021 - Jun 2021
Company field: Marketing solutions, agency. - Took part in the daily management of scope, timing, quality, report and customer satisfaction; - Worked with vendor: seeding, booking, KOLs/Influencers, report post/nick; - Supported sentiment analysis, test and recommend additional functions to increase the effectiveness of tools. Projects: - Gumac Fashion: Social listening; - Generali Vietnam Life Insurance: Social listening and Crisis management; - Mega Market: Social network management. Show less
-
-
-
Golden Path Trading & Consultant Co. Ltd
-
Ho Chi Minh City, Vietnam
-
Marketing - Sales Assistant
-
Nov 2019 - Jun 2020
Company field: Immigration, studying abroad. - Managed Facebook Fanpage including 8,500 followers and website: be responsible for the day-to-day content creation; - Determined target audiences' needs, wants, habits; - Seeded product's USP in groups to attract potential customers and collect their information for Sale team; - Supported documents for immigration in: Canada, News Zealand, US, Australia. Company field: Immigration, studying abroad. - Managed Facebook Fanpage including 8,500 followers and website: be responsible for the day-to-day content creation; - Determined target audiences' needs, wants, habits; - Seeded product's USP in groups to attract potential customers and collect their information for Sale team; - Supported documents for immigration in: Canada, News Zealand, US, Australia.
-
-
Education
-
2017 - 2021
University Of Economics Ho Chi Minh City
Bachelor's degree, Commercial Business
Community
