Lixia X.
Deputy Head at United Investment Europe SA- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
Chinese Native or bilingual proficiency
-
French Professional working proficiency
-
English Full professional proficiency
-
Dutch Elementary proficiency
Topline Score
Bio
Experience
-
CBTC - China Belgium Technology Center - United Investment Europe
-
Belgium
-
International Trade and Development
-
1 - 100 Employee
-
Deputy Head
-
Oct 2019 - Present
Develop business & service plan and execute strategy for attracting hi-tech companies and start-ups to settle down in CBTC.Accompany European companies & Chinese companies in terms of their respective market entry strategy and implementation in China or in Europe ( Market Research, company landing, HR, financial and legal consultancy). Build & cultivate partnership, organize promotional events and matchmaking seminars among different stakeholders such as government organizations, chamber of commerces, science parks etc.
-
-
Marketing Manager
-
Sep 2016 - Oct 2019
In charge of business, marketing and promotion of China Belgium Technology Center(CBTC)-- China's first technological center in the heart of Europe ( Investment project of 200M Euro).
-
-
-
ecover + method | Europe
-
United Kingdom
-
Manufacturing
-
1 - 100 Employee
-
Asia Pacific Marketing Manager
-
Oct 2013 - Jul 2015
Define and implement marketing activation and promotional activities of 12 trade partners in APAC regions (China, Korea, Japan, Australia, UAE, Singapore etc.).Manage the brand identity and the design, adaption of marketing tools for APAC region (goodies, packaging, brochures, POS etc.)
-
-
Trade Marketer for Asian & Middle East Region
-
May 2012 - Oct 2013
-
-
-
I.N.K Marketing & Advertising
-
Beijing City, China
-
Account Manager
-
Jan 2009 - Jun 2010
Develop marketing plan, and manage quality delivery of both offline and online marketing materials (POS, website, and media plan) for key accounts incl: Mars, Google, Greenpeace, Monster, L’Oréal, P&G, etc. Develop marketing plan, and manage quality delivery of both offline and online marketing materials (POS, website, and media plan) for key accounts incl: Mars, Google, Greenpeace, Monster, L’Oréal, P&G, etc.
-
-
-
SEEC Media Group ( Listed HK Stock No: 00205)
-
Beijing City, China
-
Business Cooperation Editor
-
Jun 2007 - Jan 2009
Event planning, commercial shooting and interview for advertorial feature for premium lifestyle brands. Event planning, commercial shooting and interview for advertorial feature for premium lifestyle brands.
-
-
-
MetLife
-
United States
-
Insurance
-
700 & Above Employee
-
Executive Assistant( internship)
-
Oct 2006 - Feb 2007
internship as event coordinator for the CEO visit with Beijing mayor’s meeting, plus liaison with US headquarters. internship as event coordinator for the CEO visit with Beijing mayor’s meeting, plus liaison with US headquarters.
-
-
Education
-
EDHEC Business School
MSc in Creative Business & Social Innovation, Business & Marketing Management, Global Leadership, Corporate Communication & CSR -
Beijing Language and Culture University
Bachelor of Arts (BA)