Experience

GlobalPETS (& PETS International magazine)

• Netherlands
• Media and Telecommunications
• 1 - 100 Employee

• Managing Director

  • Mar 2021 - Present

  The pet industry's favorite publications for international industry news (www.globalpetindustry.com): - The industry's favorite international trade publication: PETS International - Online publication covering the latest trends, developments and news in the industry - Newsletters with 24,000+ highly-engaged subscribers And we organize yearly networking events for top executives in the industry: GlobalPETS Forum (in Europe and Asia) The pet industry's favorite publications for international industry news (www.globalpetindustry.com): - The industry's favorite international trade publication: PETS International - Online publication covering the latest trends, developments and news in the industry - Newsletters with 24,000+ highly-engaged subscribers And we organize yearly networking events for top executives in the industry: GlobalPETS Forum (in Europe and Asia)



Obvious Equity

• Venture Capital and Private Equity Principals

• Founder

  • Oct 2020 - Present

  We buy and run B2B businesses. More info, check out www.obviousequity.com. We buy and run B2B businesses. More info, check out www.obviousequity.com.



Sprouty

• Advertising Services
• 1 - 100 Employee

• Founder

  • Oct 2019 - Feb 2021

  Sprouty is a done-for-you video and content marketing service to generate more sales appointments from your contact database. Sprouty is a done-for-you video and content marketing service to generate more sales appointments from your contact database.



sorted.co

• Advertising Services

• Co-Founder

  • Sep 2016 - Dec 2020

  Co-founded and ran this B2B marketing agency, focused on helping (niche) SaaS companies grow. Co-founded and ran this B2B marketing agency, focused on helping (niche) SaaS companies grow.



Grasp (previously Casengo)

• Netherlands
• Software Development
• 1 - 100 Employee

• Growth Marketer

  • Feb 2016 - Aug 2016

  Optimizing the AARRR funnel to increase Monthly Recurring Revenue (MRR). A focus on identifying and improving the highest impact areas. Including: lead nurturing, trial optimization, churn improvement, content marketing, etc. Optimizing the AARRR funnel to increase Monthly Recurring Revenue (MRR). A focus on identifying and improving the highest impact areas. Including: lead nurturing, trial optimization, churn improvement, content marketing, etc.



CustomerGauge

• Netherlands
• Software Development
• 1 - 100 Employee

• Demand Generation Specialist

  • May 2014 - Jan 2016

  Responsible for each part of the marketing funnel, from capturing and nurturing new leads all the way down to handing the most qualified ones over to the (growing) sales team. Coming up with creative ways to support the growth of this Deloitte Fast 50 company. Including: copywriting, inbound marketing, A/B testing, setting up and managing Hubspot, paid traffic, nurturing, etc. Responsible for each part of the marketing funnel, from capturing and nurturing new leads all the way down to handing the most qualified ones over to the (growing) sales team. Coming up with creative ways to support the growth of this Deloitte Fast 50 company. Including: copywriting, inbound marketing, A/B testing, setting up and managing Hubspot, paid traffic, nurturing, etc.



Latin America

• Travelling

  • Oct 2013 - Jan 2014



Meltwater

• United States
• Technology, Information and Internet
• 700 & Above Employee

• International Management Trainee - Sales Consultant

  • Apr 2013 - Oct 2013

  Part of the team responsible for setting up the first Belgian Meltwater office. (1) Sales Cycle: - Finding and approaching new leads - Needsanalysis of prospective client - Deal negotiation and closing - Onboarding of clients Part of the team responsible for setting up the first Belgian Meltwater office. (1) Sales Cycle: - Finding and approaching new leads - Needsanalysis of prospective client - Deal negotiation and closing - Onboarding of clients



Salesforce

• United States
• Software Development
• 700 & Above Employee

• Business Development Intern (Benelux + Nordics)

  • Sep 2012 - Dec 2012

  (1) Strategic Business Development - Proactively identified decision makers in strategic accounts through creative research - Utilised the latest social media resources such as LinkedIn - Identified new companies in specific target markets - Navigated and profiled organizational structures for Key Account Managers (2) Results Driven Assignments - Worked towards weekly targets in line with team goals - Performance related remuneration - Benefited from regular management coaching related to key performance indicators (3) Develop confident & strategic sales skills - Developed value propositions that resonate with C-Level executives - Developed an understanding of SFDC & our positioning as a market leader in the Industry - Gained industry knowledge Show less



Junior Consulting vzw

• Belgium
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder | Sales & Marketing

  • Aug 2011 - Jul 2012

  Junior Consulting is a student consulting business that matches high potential students to projects from various companies. The students get a first real feel of the business world outside of university. And for companies it's a great way to see young potentials in action while getting awesome results on the outsourced project. I co-founded the organization and took ownership of Sales and Marketing to find our first clients. Today, Junior Consulting is still growing. Each year a new batch of students take over the management functions. Show less