Rodney Miles

Internet Marketing Strategist, Full Stack Developer, Owner at Red Toad Media
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Contact Information
us****@****om
(386) 825-5501
Location
Mount Washington, Kentucky, United States, US
Skills

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Credentials

  • Agile at Work: Reporting with Agile Charts and Boards
    LinkedIn
    Aug, 2023
    - Nov, 2024
  • Agile: It's Not Just for Software
    LinkedIn
    Aug, 2023
    - Nov, 2024
  • Career Essentials in Generative AI by Microsoft and LinkedIn
    Microsoft
    Aug, 2023
    - Nov, 2024
  • Generative AI for Digital Marketers
    LinkedIn
    Aug, 2023
    - Nov, 2024
  • Microsoft Azure Machine Learning Fundamentals
    LinkedIn
    Aug, 2023
    - Nov, 2024
  • Inbound Marketing
    HubSpot Academy
    May, 2023
    - Nov, 2024
  • Google Analytics Certification
    Skillshop
    May, 2023
    - Nov, 2024

Experience

  • Red Toad Media
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Internet Marketing Strategist, Full Stack Developer, Owner
      • Feb 2010 - Present

      ● Oversaw the Strategy, Positioning, Branding, Digital Marketing Campaign Development, Graphic Design, Digital Development (Web), Digital Design (Web, Mobile, Apps). ● Analyzed keyword competitiveness and search trends to make data-driven optimization decisions. ● Improved Quality Scores by optimizing landing pages, ad relevance, and click-through rates, resulting in reduced CPC and improved ad positioning. ● Conducted in-depth technical SEO audits to identify and resolve on-page and off-page issues affecting website performance. Analyzed website crawlability, indexability, and site structure to improve search engine rankings. Show less

  • VidaVici.com
    • Louisville, KY
    • Internet Operations Director
      • Nov 2005 - May 2010

      Exceeded branding and sales goals in the first 2 years of launch. Lowered shipping inaccuracy levels. Optimized resource utilization and process benchmarking by effectively devising operational performance for all internet tools. Reduced breakage rates by developing proprietary processes for shipping fragile products. Achieved measurable results in both search engine optimization with targeted keywords (organic Google listings on the first page) and search engine marketing. Structured, authored, and deployed search engine marketing campaigns and website content. Collaborated with end users and vendors to elevate business development processes and direct account management while hosting regular strategy meetings. Hired, trained, and managed the Shipping and Customer Service team. Oversaw website content, search engine optimization, and search engine marketing campaigns to build and develop brand using Web Analytics and usability best practices. Liaised with the corporate network administration team and IT support team. Executed budget planning and goal development. Conducted requirements gathering, design, network, software architecture planning and project development for customer management, sales, call center, and shipping centers. Show less

  • UPS Supply Chain Solutions
    • United States
    • Transportation, Logistics, Supply Chain and Storage
    • 700 & Above Employee
    • Industrial Engineering Specialist
      • Apr 2000 - Oct 2005

      Solutions Engineer, Integral part of Industrial Engineering team, working closely with large e-commerce accounts to optimize fulfillment performance. Data analysis specialist, Developed reporting and tracking applications for account monitoring and management. Conducted time studies, cost-benefit analysis. Lead ISO 2000-9000 Auditor, developed and maintained intranet ISO documentation system. Six Sigma Green Belt Training Solutions Engineer, Integral part of Industrial Engineering team, working closely with large e-commerce accounts to optimize fulfillment performance. Data analysis specialist, Developed reporting and tracking applications for account monitoring and management. Conducted time studies, cost-benefit analysis. Lead ISO 2000-9000 Auditor, developed and maintained intranet ISO documentation system. Six Sigma Green Belt Training

  • US Army Reserves
    • United States
    • Armed Forces
    • 300 - 400 Employee
    • Senior Intelligence Analyst SGT/E5
      • Aug 1991 - Aug 1997

      US Army Reserve: Senior Intelligence Analyst SGT/E5, 335th MI Co (Combat Electronic Warfare Intelligence) US Army Reserve: Senior Intelligence Analyst SGT/E5, 335th MI Co (Combat Electronic Warfare Intelligence)

Education

  • Sullivan University
    Associate's degree, Computer Science
    2000 - 2003

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