Lai Jiang

Marketing Assistant at China Daily USA
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Credentials

  • Introduction to Management Consulting
    Emory University
    Sep, 2022
    - Oct, 2024
  • ESK Risks and Opportunities
    University of Pennsylvania
    Aug, 2022
    - Oct, 2024
  • The Data Scientist's Toolbox
    John Hopkins University
    Aug, 2022
    - Oct, 2024

Experience

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Marketing Assistant
      • May 2023 - Present

      • Editing bilingual video content and writing social media post to effectively enhance the audience engagement; • Actively involving in the strategic planning of content and promotional initiatives for the advertising page on the official China Daily USA website; • Conducting in-depth research and analysis of news advertising cases within the evolving new media market, leveraging insights to inform and enhance China Daily USA's advertising strategies. • Editing bilingual video content and writing social media post to effectively enhance the audience engagement; • Actively involving in the strategic planning of content and promotional initiatives for the advertising page on the official China Daily USA website; • Conducting in-depth research and analysis of news advertising cases within the evolving new media market, leveraging insights to inform and enhance China Daily USA's advertising strategies.

  • The Midtown Gazette
    • New York City Metropolitan Area
    • Reporter
      • Aug 2022 - Nov 2022

    • Social Media Manager
      • Sep 2021 - Aug 2022

      • Selected topics for weekly street interviews and edited interview videos; • Managed social media accounts on video platforms, the total number of views of the released video is over 100,000. • Selected topics for weekly street interviews and edited interview videos; • Managed social media accounts on video platforms, the total number of views of the released video is over 100,000.

    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editor
      • Jan 2022 - May 2022

      • Write news, feature, and interview articles related to the independent film industry • Work on the management of The Independent Magazine website • Edit freelance writers' work and maintain a social media presence for the brand. • create multimedia works and publish them on the website • Write news, feature, and interview articles related to the independent film industry • Work on the management of The Independent Magazine website • Edit freelance writers' work and maintain a social media presence for the brand. • create multimedia works and publish them on the website

    • United States
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Member
      • Sep 2019 - Dec 2021

      • Write weekly articles on timely local, national and international news. • Weekly rotation of positions: anchor, editor, floor director, teleprompter, graphic • Write weekly articles on timely local, national and international news. • Weekly rotation of positions: anchor, editor, floor director, teleprompter, graphic

    • China
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Editor
      • Jun 2021 - Aug 2021

      • Selected timely news topics, gathered background information, and conducted interviews • Wrote articles on local news and public affair news for China Daily, 1-2 articles are published every week • Attended press conferences and participate in publicity work for Hangzhou Asian Games • Selected timely news topics, gathered background information, and conducted interviews • Wrote articles on local news and public affair news for China Daily, 1-2 articles are published every week • Attended press conferences and participate in publicity work for Hangzhou Asian Games

  • Sina Zhejiang
    • Hangzhou, Zhejiang, China
    • Editorial Intern
      • May 2020 - Aug 2020

      • Selected daily news topics, wrote coverages, and published on social media. Managed two official social media accounts: 1.72 million and 1.87 million followers. The topics have been listed on the city's hot search list many times, with the highest topic reading of more than 50 million viewership • Independently completed event planning, including pre-operation scheduling, event content arrangement, and docking with partners. Held online topic competition “Show Your Summer Memories” with over 200 people participated in • Conducted projects such as the celebrity streaming, communicated with celebrities' teams and event organizers, followed up on subsequent resource exchange • Participated in the opening ceremony of Hangzhou South Railway Station and the first day of the Chinese Gaokao as a front-line reporter with live broadcast and interviews. Show less

Education

  • Columbia University - Graduate School of Journalism
    Master's degree, Journalism
    2022 - 2023
  • Emerson College
    Bachelor's degree, Journalism
    2019 - 2022

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