Lai Jiang
Marketing Assistant at China Daily USA- Claim this Profile
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Bio
Credentials
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Introduction to Management Consulting
Emory UniversitySep, 2022- Oct, 2024 -
ESK Risks and Opportunities
University of PennsylvaniaAug, 2022- Oct, 2024 -
The Data Scientist's Toolbox
John Hopkins UniversityAug, 2022- Oct, 2024
Experience
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China Daily USA
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United States
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Newspaper Publishing
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1 - 100 Employee
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Marketing Assistant
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May 2023 - Present
• Editing bilingual video content and writing social media post to effectively enhance the audience engagement; • Actively involving in the strategic planning of content and promotional initiatives for the advertising page on the official China Daily USA website; • Conducting in-depth research and analysis of news advertising cases within the evolving new media market, leveraging insights to inform and enhance China Daily USA's advertising strategies. • Editing bilingual video content and writing social media post to effectively enhance the audience engagement; • Actively involving in the strategic planning of content and promotional initiatives for the advertising page on the official China Daily USA website; • Conducting in-depth research and analysis of news advertising cases within the evolving new media market, leveraging insights to inform and enhance China Daily USA's advertising strategies.
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The Midtown Gazette
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New York City Metropolitan Area
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Reporter
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Aug 2022 - Nov 2022
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Boston Log
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Boston
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Social Media Manager
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Sep 2021 - Aug 2022
• Selected topics for weekly street interviews and edited interview videos; • Managed social media accounts on video platforms, the total number of views of the released video is over 100,000. • Selected topics for weekly street interviews and edited interview videos; • Managed social media accounts on video platforms, the total number of views of the released video is over 100,000.
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The Independent Magazine
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Book and Periodical Publishing
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1 - 100 Employee
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Editor
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Jan 2022 - May 2022
• Write news, feature, and interview articles related to the independent film industry • Work on the management of The Independent Magazine website • Edit freelance writers' work and maintain a social media presence for the brand. • create multimedia works and publish them on the website • Write news, feature, and interview articles related to the independent film industry • Work on the management of The Independent Magazine website • Edit freelance writers' work and maintain a social media presence for the brand. • create multimedia works and publish them on the website
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WEBN-TV Boston
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Member
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Sep 2019 - Dec 2021
• Write weekly articles on timely local, national and international news. • Weekly rotation of positions: anchor, editor, floor director, teleprompter, graphic • Write weekly articles on timely local, national and international news. • Weekly rotation of positions: anchor, editor, floor director, teleprompter, graphic
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ChinaDaily.com.cn
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China
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Editor
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Jun 2021 - Aug 2021
• Selected timely news topics, gathered background information, and conducted interviews • Wrote articles on local news and public affair news for China Daily, 1-2 articles are published every week • Attended press conferences and participate in publicity work for Hangzhou Asian Games • Selected timely news topics, gathered background information, and conducted interviews • Wrote articles on local news and public affair news for China Daily, 1-2 articles are published every week • Attended press conferences and participate in publicity work for Hangzhou Asian Games
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Sina Zhejiang
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Hangzhou, Zhejiang, China
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Editorial Intern
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May 2020 - Aug 2020
• Selected daily news topics, wrote coverages, and published on social media. Managed two official social media accounts: 1.72 million and 1.87 million followers. The topics have been listed on the city's hot search list many times, with the highest topic reading of more than 50 million viewership • Independently completed event planning, including pre-operation scheduling, event content arrangement, and docking with partners. Held online topic competition “Show Your Summer Memories” with over 200 people participated in • Conducted projects such as the celebrity streaming, communicated with celebrities' teams and event organizers, followed up on subsequent resource exchange • Participated in the opening ceremony of Hangzhou South Railway Station and the first day of the Chinese Gaokao as a front-line reporter with live broadcast and interviews. Show less
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Education
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Columbia University - Graduate School of Journalism
Master's degree, Journalism -
Emerson College
Bachelor's degree, Journalism