Business Director

• Jul 2021 - Present

We are a Portuguese company specialised in database collection, management and monetization. We currently have databases available for Portugal and France, all GDPR compliant. We are a Portuguese company specialised in database collection, management and monetization. We currently have databases available for Portugal and France, all GDPR compliant.

Digital Marketing Manager

• Jul 2016 - Present

- Facebook Ads- Instagram Ads- Google Ads- Email Marketing- Affiliate Management- Design briefings - Facebook Ads- Instagram Ads- Google Ads- Email Marketing- Affiliate Management- Design briefings

Digital Campaign Manager

• Jun 2015 - Jul 2016

Management of exclusive email marketing campaigns.Participation in the definition of creativities (HTML and landing pages).Monitoring results and adjusting the campaigns accordingly.Elaboration of commercial proposals.Affiliates management.Internal database management (Portugal and Brazil). Management of exclusive email marketing campaigns.Participation in the definition of creativities (HTML and landing pages).Monitoring results and adjusting the campaigns accordingly.Elaboration of commercial proposals.Affiliates management.Internal database management (Portugal and Brazil).

Email Marketing Manager

• May 2013 - Sep 2014

Traffic Manager | Campaign Manager | Affiliate Manager | Client Manager

• Aug 2012 - May 2013

• Select which campaigns to run - out of a variety of offers;• Search for campaigns that demonstrate high-performance potential;• Schedule emailing of campaigns trough the company's affiliates network;• Monitor and evaluate the performance of each campaign and affiliate;• Allocate specific campaigns to specific affiliates, according to their DBs performance;• Suggest changes both in newsletters and landing pages in order to improve the campaigns' performance;• Affiliate Relationship Management;• Client Relationship Management;• Negotiation of payouts (both with customers and affiliates);• Elaboration of proposals for clients according to their briefing;• Gather new affiliates for Hifficieny's network;• Gather new clients with high-potential campaigns;• Support and training interns and new-comers into the business unit;• Support Hifficiency's Director in strategic decisions and commercial proposals;

Summer Internship

• Jul 2011 - Aug 2011

Summer Internship as part of The Lisbon MBA program.Studied the impact of private labels in the Personal Care market. Set different future scenarios and evaluated their impact on Unilever's market share. Recommended strategies for fighting Private Labels. Assessed the new market dynamics of FMCG. Provided recommendations for adapting to this new reality. Summer Internship as part of The Lisbon MBA program.Studied the impact of private labels in the Personal Care market. Set different future scenarios and evaluated their impact on Unilever's market share. Recommended strategies for fighting Private Labels. Assessed the new market dynamics of FMCG. Provided recommendations for adapting to this new reality.

National Sales & Marketing Manager

• May 2008 - Mar 2010

• Implemented the entire company structure in Portugal;• Defined Marketing, Communication and Sales Strategies;• Recruited, trained and managed sales and administrative teams (6 people);• Founder-­Associate of the Portuguese Association of Cryopreservation Companies (APEC);• Managed clients and key opinion leaders;• Increased company’s sales in Portugal by ~200%, reaching €675.000/year; • Implemented the entire company structure in Portugal;• Defined Marketing, Communication and Sales Strategies;• Recruited, trained and managed sales and administrative teams (6 people);• Founder-­Associate of the Portuguese Association of Cryopreservation Companies (APEC);• Managed clients and key opinion leaders;• Increased company’s sales in Portugal by ~200%, reaching €675.000/year;

Hospital Sales Representative

• Oct 2006 - Sep 2007

• Promoted the company’s HIV products to specialist doctors in coordination with the Marketing and Medical Departments; • Promoted the company’s HIV products to specialist doctors in coordination with the Marketing and Medical Departments;

Junior Scientist

• Mar 2002 - Sep 2006

• Developed and optimized biological systems for human protein production and purification following all necessary requirements for Quality Certification (ISO 9001);• Participated in the conception and writing of Standard Operating Procedures; • Developed and optimized biological systems for human protein production and purification following all necessary requirements for Quality Certification (ISO 9001);• Participated in the conception and writing of Standard Operating Procedures;