Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director

  • Oct 2021 - Present



MayoSeitz Media

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Director, Integrated Media Strategy

  • Jul 2019 - Oct 2021

• Supervisor, Media Strategy

  • Aug 2016 - Jul 2019



Stream Companies

• United States
• Advertising Services
• 300 - 400 Employee

• Sr. Media Buyer

  • Jun 2014 - Aug 2016

  • Develop and craft monthly, quarterly and annual media strategies for automotive, eye care and collegiate advertising based on clear understanding of client objectives• Present market and advertising research and recommendations to clients both via phone and face to face meetings using marketing research software and POLK data• Proficient in all facets of media planning, buying and negotiating including cable and broadcast TV, radio, digital radio, print, outdoor and digital display advertising to provide clients with robust media plans and buys• Monitor campaign delivery from start to finish of each flight and campaign, ensuring that the campaign runs properly and negotiating makegoods for all discrepancies• Work with account executives to continuously develop, monitor and adjust media schedules based on performance feedback from clients• Negotiate added value for all clients to ensure at least 20% of flight value• Proactively track market trends, seek out new opportunities and ensure plans/buys are on track using historical analysis of past plans and buys• Provide training to assistant media planners in traditional planning and buying, research and invoice reconciliation



Access to Patients / MediciGlobal

• Media Specialist/Media Partnership Manager

  • Jul 2013 - Jun 2014

  o Create, implement and manage local and international media plans and buys for patient recruitment to include print, radio, TV, outdoor and digital display.o Oraganize courses, events and symposiums for doctors both nationally and internationally in all aspects of planning.o Construct messages and content for marketing collateral, websites, social media, search ads, emails, print and digital ads and radio spots.o Analyze data and metrics to determine the best approach of recruitment for specific therapeutic and geographic areas.o Conduct market research and manage external professional vendors conducting major market research initiativeso Track effectiveness of marketing programs through the internal call center and SMART reportso Assure call to action and measure ROI for advertising and marketing.o Coach team of marketing professionals.



Alfred Angelo

• Retail Apparel and Fashion
• 100 - 200 Employee

• Media Director

  • Jan 2012 - Jul 2013

  o Research and calculate budget allocation to each medium based on analytics, circulation and previous year’s outcome; steward and coordinate print and digital plans and contracts for national bridal publications and websites.o Monitor campaign delivery and provide monthly counsel on digital strategyo Oversee marketing efforts for all Alfred Angelo retail locations including store signage, in-store events and sales. o Create copy for emails to be sent to data base of brides for events and saleso Work with design to create print ads in national and international bridal magazines.o Maintain annual budget and forecast of entire marketing department including production, media and art/designo Secure sample gowns for photo shoots, talking points for on air TV segments and press releases and photos to national and local publications for feature stories.



PREIT

• United States
• Real Estate
• 100 - 200 Employee

• Media Manager

  • Feb 2006 - Jan 2012

  • Manage media department at in-house advertising agency for Pennsylvania Real Estate Investment Trust.• Develop and, upon client approval, implement media plans/buys for assigned clients. Supervise all media buys/plans produced in the department to ensure they meet stated goals and meet quality assurance standards.• Translate marketing directors’ strategies into innovative media recommendations, plans and buys.• Train and mentor Junior level staff for advancement• Ensure media deliverables are met and align with client goals.• Evaluate, assess and recommend the most effective media based on all properties’ goals.• Effectively use and explain media resources, research and terminology to the field and co-workers.• Work with account team by offering professional recommendations and make proper adjustments to client requests. • Motivate, evaluate performance and provide feedback on productivity of media department.• Ensure quality control of media deliverables• Provide and present research and analysis reports based on goals of each property to marketing directors and supervisors.• Ensure that all media jobs are billed to each client each month, oversee monthly media vendor invoice management. Work to quickly clear invoice discrepancies and notify clients of invoice resolutions.• Prepare media estimates and orders for assigned properties, as well as evaluates media options in order to recommend schedule(s) and placement to fit within budget.• Provide Account Management and Production with specifications and deadlines of each vendor; Obtains deadline extensions as needed.• Negotiate with media vendors by communicating information regarding rates, positioning, makegoods, contracts, etc.• Maintain client contracts (i.e. renewal dates, fulfillment, etc.).



Ross Advertising

• Account Manager

  • Nov 2004 - Feb 2006

  o Coordinated media planning and buying for over 85 Cottman Transmission franchise locations nationwideo Served as key in-house advertising liaison for each franchisee o Continuously identified and evaluated new advertising opportunities for growth and development of new and existing Cottman Transmission locations o Stewarded and coordinated campaigns through all phases of launch and maintenance, including negotiation of the media buy, contract review and approval, creative development, trafficking, reporting and analysiso Maintained quarterly and annual budget



Oxford Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Media Buyer

  • 2002 - 2004

  o Developed multi-faceted media campaigns for real estate and retail clients, including researching effective media vehicles, planning multi-media campaigns, negotiating rates and implementing designated media planso Drafted daily recommendations for clients based on media skills and knowledge o Maintained monthly and annual budgets, including handling of invoice discrepancieso Clients included Prime Outlets, Beazer Homes, Rita’s Italian Ice and Bucks County Convention and Visitors Bureau



Tierney

• United States
• Advertising Services
• 1 - 100 Employee

• Assistant Media Planner

  • 2001 - 2002

  o Assisted in many facets of media planning for several clientele including, but not limited to: Print, online and out of home planning and buying Broadcast planning Drafting daily recommendations for client sponsorship Clients included Pennsylvania Lottery, Sunoco, PECO o Assisted in many facets of media planning for several clientele including, but not limited to: Print, online and out of home planning and buying Broadcast planning Drafting daily recommendations for client sponsorship Clients included Pennsylvania Lottery, Sunoco, PECO