Experience

FORMA Brands

• Senior Social Media Manager



FORMA Brands

• United States
• Cosmetics
• 100 - 200 Employee

• Social Media Manager

  • Sep 2021 - Present



Gina Mom

• Greater Los Angeles Area

• Social Media Consultant

  • Nov 2019 - Present



Josie Maran

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Social Media Manager

  • Mar 2020 - Sep 2021



Therabody

• United States
• Wellness and Fitness Services
• 200 - 300 Employee

• Sr. Social Media Manager

  • Oct 2018 - Nov 2019

  Oversaw all of Theragun Social Media channels, including global social networks, community management and content creation. Career Highlights: Elevated brand awareness by increasing platform reach, impressions, and follower growth across all channels, primarily Instagram and IG Story. Oversaw Content Production for Social and successfully executed new product launch strategies for Winter, Spring & Summer launches, + the opening of Theragun’s first retail store. Enlisted data-driven approaches to evaluate the impact of influencers on key initiatives as well as optimized for paid boosted performance on posts to maintain high returns on content impressions. Managed, mentored and had an awfully fun time with the Social & Community Team delivering groundbreaking strategies to boost organic engagement on the ‘gram. Show less



Dermstore

• United States
• Consumer Goods
• 1 - 100 Employee

• Senior Manager, Social Media & PR

  • Aug 2016 - May 2018

  Lead up all Social Media content strategy, distribution, and optimized for earned mentions at Dermstore with primary platforms Facebook, Instagram, Instagram Story, and secondary Twitter, Snapchat, LinkedIn, Facebook Live, YouTube, and Pinterest. •Specialized in: Organic engagement strategies, paid social ads, affiliate marketing, influencer marketing, cross-collaboration with third-party brands, brand voice building, branded content creation and design, Facebook Live streaming, new product launch strategy, event marketing take-overs and consulted on owned brand channels. •Marketing Team lead on monthly beauty subscription box, BeautyFIX. Specialties: Performance marketing, affiliate marketing, product marketing, social media content creation, live streaming, social ads, PR, event sponsorship, crisis management, and influencer matching / seeding. •Marketing Team lead on hair tool brand, Harry Josh Pro Tools. Specialties: Collaborated and worked closely with PR agency in new product launches, PR events, press mailing, influencer marketing, event sponsorship, landing page redesign and branding materials. Lead PR initiatives including events, Influencer outreach, and press coordination. See links below. Show less



Leaf Group

• Technology, Information and Internet
• 200 - 300 Employee

• Sr. Content Marketing Manager

  • Aug 2015 - Jun 2016

  studioD is a division of Demand Media that helps brands, agencies and publishers tell their stories in amazing ways. Beyond delivering branded content, studioD uses intent-based data to formulate award-winning content strategies. Their creative teams draws experts in the fields of editorial, video and visual design. What I did at studioD: • Oversee all content strategy, creation and production for the studioD website, blog, and B2B marketing materials such as white papers, webinars & event sponsorships • Worked closely with Demand Generation Manager in providing content for all areas of the sales funnel (from top of the funnel content for awareness, to bottom of the funnel content for conversions, to expanding lead nurturing content for retention) • Main point of contact for Paid Distribution including leading a team of strategists in Google Search and PPC, Social Media Distribution, and coordinating special events and content sponsorships • Report on and tracked inbound conversions to site using Google Analytics + Marketo to measure leading traffic sources, referrals and content that converts marketing leads into sales accepted leads • Managed team of in-house and freelance writers, designers, developers and paid acquisition specialists • Oversee all Social Media channels of studioD including Twitter, Facebook, LinkedIn, Pinterest, Instagram, Snapchat and Slideshare (owned, earned and paid content) • Brand development: ensured messaging of all content distributed is on-brand, consistent in style, quality and tone of voice Show less



Buzzsmith Marketing

• Advertising Services
• 1 - 100 Employee

• Content Marketing Manager

  • Sep 2012 - Jun 2015

  Buzzsmith creates digital marketing strategies unique to your brand, goals and target audience. Whether it's acquisition, awareness, engagement, conversion optimization, retention, SEO, PPC management or social media strategies, we dedicate time and effort into creating a marketing plan unique to you What I Did at Buzzsmith: • Manage, advise, and consult on the social media strategies of several clients in the industries of: Fashion, Hotels, Sports, Food (CPG & Restaurants), Non-profits, & E-Comm • Report on the successes of social media with tangible KPIs to meets client objectives & business goals • Utilize & implement integrated marketing tactics with knowledge & cross-over of SEO, PPC, Paid Media & Social Media tactics • Guide client's social media team in best practices, industry updates, and proper planning of social media messaging & branding to amplify awareness while optimizing for conversion opportunities • Plan, deliver, and execute Social Media & Integrated Marketing strategies involving influencer outreach, content marketing & awareness initiatives • Case studies in raising #hashtag awareness, YouTube video views, platform follower growth, and overall meeting retail goals • Account management, project management, community management, and social media management Show less



Gina Mom

• Everywhere

• Social Media Specialist/Writer (Freelance)

  • Jan 2005 - Jul 2013

  Freelanced for the following Agencies / Companies: -Retail Marketeur: Speaker & Presenter on Small Business Owner's Facebook Page Workshop (2012) -MKO Marketing: Facebook & Twitter Marketing Specialist. Community manager for clients: Moni Moni Handbags, Agent 18 (2011). -BizBash, Speaker: Twitter Hashtags in Special Events Workshop (2010) -Woo Agency: Social Media Strategy & Content Writer. Clients: Memeoshare & Lenovo (2009) -DivineCaroline & YourTango: Writer (2008) -Start-Up Founder, Chief Editrix: SmakNews.com (2008-10) -Rooji.com, Zoopri.com, PokerVita.com: Writer & Development Team for startup funding (2007) -Wallop.com: Page Manager for Xenii (2006) -PowerMagazines: Freelance writer (2005) Show less



SmakNews.com

• Technology, Information and Internet

• Chief Editrix

  • Nov 2008 - Jun 2010

  Co-creator, Founder, and Editrix of a social news/ networking site where entertainment news meets women's news. Launched in 2009, SmakNews gained several traffic-heavy success stories utilizing the very sites it was inspired by: StumbleUpon, Digg, Fark, BuzzFeed, and Reddit. It has given me valuable experience of the start up and tech world. Co-creator, Founder, and Editrix of a social news/ networking site where entertainment news meets women's news. Launched in 2009, SmakNews gained several traffic-heavy success stories utilizing the very sites it was inspired by: StumbleUpon, Digg, Fark, BuzzFeed, and Reddit. It has given me valuable experience of the start up and tech world.



Live Nation Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Production Assistant

  • Jul 2007 - Oct 2008

  In my proliferation of adoring music and need to be amongst those extremely talented in this field, I assisted on a per-event basis the production crew with satisfying the needs of the talent. Biggest accomplishment: getting Faith Hill and Tim McGraw some Roscoe's Chicken & Waffles delivered to their private jet. I also been in a number of band buses. They're so tricked out! In my proliferation of adoring music and need to be amongst those extremely talented in this field, I assisted on a per-event basis the production crew with satisfying the needs of the talent. Biggest accomplishment: getting Faith Hill and Tim McGraw some Roscoe's Chicken & Waffles delivered to their private jet. I also been in a number of band buses. They're so tricked out!



Xenii, LLC

• West Hollywood, CA

• Manager: Events; Email Newsletter; Social Marketing; Membership Retention

  • Aug 2005 - Jun 2007

  Xenii was a private membership community that threw exciting events targeting Hollywood's major players in entertainment, modeling, tech, and financial industries. What I did at Xenii: • Email Marketing: provided copy for exclusive email blasts sent to over 3,000 members, ranging from celebrities (like Jason Statham) to corporate account holders (like Goldman Sachs) • Content creator: maintained fresh articles on trending venues in Los Angeles, curating an insider content channel for members to utilize Xenii's premiere concierge service • Social Media manager: editor of Xenii's sponsored Wallop page, providing exclusive nightlife content before the days of Perez Hilton • Event Marketing: staffed and managed the event admissions team, along with working alongside VIP security teams of prominent Hollywood sound stages, working also with the event production team in lighting, set design, and sound, and venue scouting • Enlisted membership panel to maintain community and seek out solutions for membership retention • Enforced strict membership policies at the door, thankfully with the help of exceptionally tall front doorsmen and world-class security teams • Financially report on membership sign-ups, losses, and delinquencies Show less