Experience

New York State Higher Education Services Corporation

• Financial Services
• 1 - 100 Employee

• Public Information Assistant (Digital Content)

  • Sep 2023 - Present



Bucket List Media

• United States
• Advertising Services

• Owner

  • 2012 - Present

  Clients: Live Balanced Bookkeeping; On The Bluff Labradors Offering project management, creative services, campaign strategy, content development, search engine optimization, operations management, team training, and more. We've worked with clients to: • Create complete marketing campaign solutions that leverage digital and traditional media • Launch websites and digital projects, including design, coding/editing, testing, and updates • Optimize and improve marketing materials by driving content and design efforts • Develop reusable tools, such as print and email templates, to increase operational efficiency • Provide training to build internal capacity on software like Google Analytics and Wordpress Show less



Brainly

• Poland
• Software Development
• 400 - 500 Employee

• Manager, Content Operations - US

  • 2022 - 2022

  Brainly is the online learning platform where over 350 million students and parents go from questioning to understanding. With their smartphones, users can snap a photo to instantly solve any problem or homework question and be matched with a Brainly product such as Community Q&A, Brainly Tutor, Math Solver or Textbook Detective.Focus: Community Q&A [US Market]; Textbook Detective [US Market]

• Manager, US Textbooks Content Operations

  • 2021 - 2022

  Focus: Textbook Detective [US Market]• Built, managed, hired, onboarded, trained, and supported an international internal team of 17 direct reports dedicated to Supply, Demand, Quality, and SEO operations that drive the textbook digitization process• Coordinated coverage, visibility and quality of content while managing supply and demand against very high quarterly goals, and regularly surpass required production numbers to keep the project moving efficiently and track ahead of schedule• Improved content processes through automation to manage workload assignments, reporting, activity tracking, and spreadsheet data sources, and advocate for and test the development of product-oriented optimizations and solutions to increase efficiency• Hired, managed, and maximized output from 10+ international external content agencies by providing detailed training on our needs, processes, and standards, and continuously monitor, evaluate and guide their progress and deliverables from production volumes to quality control Show less

• Manager, US Content Operations

  • 2019 - 2021

  Focus: Community Q&A [US Market]• Built, managed, hired, onboarded, trained, and supported an international team of 6 direct reports dedicated to Supply, Demand, and Quality operations• Coordinated coverage, visibility and quality of content while managing and monitoring supply and demand against quarterly goals that required increasing production volume at some points while reducing capacity at others• Improved content process effectiveness by simplifying the team structure, implementing automation to manage reporting, activity tracking, and data analysis, and advocating for the development of product-oriented optimizations• Hired and managed the creation of high-priority content from external content agencies and SMEs, supported by detailed training and careful quality assurance reviews, that aligned with Brainly's needs, processes, and standards Show less



Brawn Media

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Project Manager

  • 2018 - 2019

  • Coordinated and managed client projects across creative, content, web, IT, and PPC teams • Developed high-quality marketing content for print and digital campaigns • Drove SEO efforts by analyzing data to make recommendations and improvements • Improved operational efficiency by creating tools like SEO roadmaps and content templates • Streamlined recurring tasks like metrics reporting, project coordination and invoicing • Coordinated and managed client projects across creative, content, web, IT, and PPC teams • Developed high-quality marketing content for print and digital campaigns • Drove SEO efforts by analyzing data to make recommendations and improvements • Improved operational efficiency by creating tools like SEO roadmaps and content templates • Streamlined recurring tasks like metrics reporting, project coordination and invoicing



Eight Oh Two Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • 2015 - 2018

  • Planned and executed complex digital campaigns to drive leads and revenue for 10+ clients • Managed projects and produced timely deliverables across content, advertising, and tech teams • Led operational work to create scalable solutions for task, time, and resource efficiency • Developed assets for content projects using SEO, blogs, website, email, and social media • Analyzed client account performance for metrics to measure growth and set priorities • Planned and executed complex digital campaigns to drive leads and revenue for 10+ clients • Managed projects and produced timely deliverables across content, advertising, and tech teams • Led operational work to create scalable solutions for task, time, and resource efficiency • Developed assets for content projects using SEO, blogs, website, email, and social media • Analyzed client account performance for metrics to measure growth and set priorities



Isenberg School of Management, UMass Amherst

• United States
• Higher Education
• 200 - 300 Employee

• Associate Director of Digital Media

  • 2013 - 2014

  • Managed critical high-visibility website redesign project, including fully custom Drupal build • Coordinated varied project requirements list from leadership, faculty, staff, and students • Created dynamic website environment designed for ease of use and frequent updates • Improved technical systems and strategies with recommendations for new software and tools • Built digital marketing team, including 3 new hires, to support integrated communications • Trained and coached leadership, faculty, staff, and team members on digital media platforms Show less



Stand for Children

• United States
• Education
• 100 - 200 Employee

• Digital Marketing Coordinator

  • 2010 - 2013

  • Supported web and email campaign operations for 10 state and 2 national offices • Trained 30+ staff on web and email best practices and software platforms • Coordinated and executed build of 300+ pages to transition website to Drupal CMS • Improved website presence by prioritizing fixes and features in scrum cycle • Developed digital metrics dashboard with data from web, email, and social media • Supported web and email campaign operations for 10 state and 2 national offices • Trained 30+ staff on web and email best practices and software platforms • Coordinated and executed build of 300+ pages to transition website to Drupal CMS • Improved website presence by prioritizing fixes and features in scrum cycle • Developed digital metrics dashboard with data from web, email, and social media



EH Media

• Book and Periodical Publishing
• 1 - 100 Employee

• Online Client Manager

  • 2008 - 2010

  • Managed online advertising and lead generation campaigns for clients across 3 publications • Developed internal cross-team ad inventory system and digital campaign reporting strategies • Managed online advertising and lead generation campaigns for clients across 3 publications • Developed internal cross-team ad inventory system and digital campaign reporting strategies



Reed Business Information

• IT Services and IT Consulting
• 700 & Above Employee

• Online Content Developer

  • 2007 - 2008

  • Coordinated web updates and email sends with editorial calendars for 4 publications • Executed content of lead generation campaigns, such as webcasts and white papers • Coordinated web updates and email sends with editorial calendars for 4 publications • Executed content of lead generation campaigns, such as webcasts and white papers



Illumina

• United States
• Biotechnology Research
• 700 & Above Employee

• Web Production Specialist

  • 2005 - 2007

  • Implemented website designs based on designer mockups using HTML, Flash, and CSS • Managed daily content and graphic updates for over 30 clients • Implemented website designs based on designer mockups using HTML, Flash, and CSS • Managed daily content and graphic updates for over 30 clients