Experience

The Phi Beta Kappa Society

• United States
• Higher Education
• 100 - 200 Employee

• Member

  • Jun 2020 - Present

  Inducted into the Phi Beta Kappa Honors Society as a senior amongst 26 other Paul Merage School of Business graduates from the University of California, Irvine. Inducted into the Phi Beta Kappa Honors Society as a senior amongst 26 other Paul Merage School of Business graduates from the University of California, Irvine.



Aurora World, Inc.

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Content Supervisor

  • Apr 2022 - Apr 2023

  - Supervised a marketing team by organizing B2C/B2B digital marketing activities (social media, email, website, SMS) with a collaborative work structure to prioritize efficiency, growth, and creativity.- Oversaw content creation by establishing each brand’s identity, optimizing product images, and incorporating popular trends across all platforms (Tik Tok, Instagram, Facebook).- Managed 3 brand’s social media presence by creating digital marketing calendars and strategizing effective organic/paid promotions to increase community engagement across all platforms.- Conducted monthly marketing reports with results on social media performance, e-commerce sales, and revenue earned through all digital marketing activities in order to strategize for future efforts.- Developed and designed Licensed marketing strategies by promoting product collaboration with popular brands utilizing each license’s style guides and executing unique campaigns for cross-promotion. Show less

• Marketing Assistant

  • Sep 2020 - Apr 2022

  - Launched plush brand, Palm Pals, by targeting a new audience through on-trend content, influencermarketing, and community involvement for fast-paced growth across IG (10K) and Tik Tok (21K).- Improved Aurora’s e-commerce website through redesigning UI/UX structure, updating websitegraphics, and updating product descriptions with optimized keywords and important product highlights.- Established influencer marketing activities through email outreach and gifted product collaboration,resulting in an influencer list of over 150 collaborations.- Optimized Aurora’s social media accounts by promoting top selling products, designing attractive dailycontent, and introducing Linktree to promote websites and links to additional conversion activities. Show less



UC Irvine Scholarship Opportunities Program

• United States
• Higher Education
• 1 - 100 Employee

• Marketing and Communications Development Intern

  • Jun 2019 - Jun 2020

  - Launched two websites with new navigation options, visual appeal, and updated information for students to learn more about each center’s benefits and affiliations with UC Irvine.- Led a team of 3 to establish a new marketing strategy with a quarter-based social media content calendar to engage and inform students to the offices’ available resources and opportunities.- Engaged with PBK student nominees via social media and email inquiries about accepting nomination into the honor society and learning about the benefits of PBK related to their academic achievements. - - Recorded, edited, and published video testimonials of accomplished scholarship recipients to be shown to prospective students to learn from previous candidates’ application processes. Show less

• Marketing and Communications Development Intern Assistant

  • Apr 2019 - Jun 2019



Addendale Press

• Portland, Oregon Area

• Contract Illustrator

  • Dec 2017 - Dec 2019

  Illustrated content for the children's book author, Sharon Sayler's, next book in the Pink Chenille series: - Coloring Book - Matching Game - Pinky Chenille and the Sapphire Slippers Illustrated content for the children's book author, Sharon Sayler's, next book in the Pink Chenille series: - Coloring Book - Matching Game - Pinky Chenille and the Sapphire Slippers



UC Irvine

• United States
• Higher Education
• 700 & Above Employee

• UCI Cross-Cultural Center – Community Outreach and Marketing Intern

  • Sep 2018 - Jun 2019

  - Developed an email newsletter with a redesigned visual layout, summarized events, and outlined student opportunities using MailChimp, resulting in weekly notifications to over 2,000 subscribers. - Assisted Front Desk student workers with answering phone calls and answering student inquiries about the office’s services and providing information about room reservations to promote club activities. - Designed an email newsletter specific for registered campus organization affiliates to be notified about upcoming requirements, events, and opportunities available through partnership with the office. - Created marketing material and logo designs for various events to advertise to students and to display unique visual appeal across different social media platforms. Show less



Undergraduate Business Association

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Director

  • Mar 2018 - Mar 2019

  - Managed the organization’s website by updating the weekly events, executive board spotlight, and thematic design to provide new and returning members accurate information about club affairs. - Updated the UBA Facebook and Instagram accounts by creating promotional visuals through event posts and Instagram Stories to announce upcoming meetings, mentorship, and internship opportunities. - Managed the organization’s website by updating the weekly events, executive board spotlight, and thematic design to provide new and returning members accurate information about club affairs. - Updated the UBA Facebook and Instagram accounts by creating promotional visuals through event posts and Instagram Stories to announce upcoming meetings, mentorship, and internship opportunities.



Michael Grinder & Associates

• Battle Ground, WA

• Contract Illustrator

  • Jun 2018 - Feb 2019

  Contracted for the latter half of 2018 to redesign 64 illustrations in the company’s 25-year-old Envoy Manual to update the illustrations with more modern, female and minority represented diversity. Contracted for the latter half of 2018 to redesign 64 illustrations in the company’s 25-year-old Envoy Manual to update the illustrations with more modern, female and minority represented diversity.