Francisco Abadia

CEO at Magnelusa SA
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Contact Information
us****@****om
(386) 825-5501
Location
Lisbon, Portugal, PT
Languages
  • Portuguese -
  • Spanish -
  • English -
  • French -

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Joerk Meyerrose

I have worked with Francisco on several projects focused on Consumer Electronic accounts and chains in Spain and Portugal. he is a very driven and energetic person with excellent skills in selling, negotiating and marketing products and services. Working with Francisco results in attractive commercial and branding results !

Pascal Ancelin

Francisco is a keen business developer, combining deep insights of Portuguese CE market with great sense of entrepreneurship. Francisco also has sharp managing skills, able to create team spirit within his company. Working with Francisco enabled me to not only catch short opportunities and deliver fast growth but also to build brand value thanks to his marketing approach.

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Credentials

  • Google Management Certification
    Google

Experience

    • Portugal
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • CEO
      • Feb 2005 - Present

      The biggest distribution private company in Portugal created in February 2005, Magnelusa SA, represents and distributes in Portugal, Angola, Cabo Verde the best brands. We intend to meet and exceed the challenges in the market place, providing the best and most innovative solutions in lifestyle, audio/video, Bizcom solutions and multimedia systems. We believe in our capabilities and expertise to meet the needs of our customers. We pursue our goals, acting with integrity. We add value to any brand we represent Our motto is: "One team, one goal, one future."* Our brands and markets: CE:Sennheiser - JBL - Harman/Kardon - Arcam - AudioProProfessional:Sennheiser - Neumann - HK Audio - EPOS - Biamp - BlueSound Professional - CYP Europe - PressBox - AudioPro Business - SpottuneB2B / B2C and Corporate * Administration* Marketing strategies, brand introduction* Updating, optimizing and monitoring the distribution network* P&L management for business unit* KPI/dashboard approach* Completing annual business plans* Implementing distribution contracts* Turnover focus* Supervising and team leaderAwards:2018 Sales Awards Harman Lifestyle Audio2010 Business Consistency Award by Harman Consumer Group2009 Business Development Award by Harman Consumer Group2013 Best company performance2017 International target Archive AV and Biz Com2019 Business Consistency Award

    • Sales Manager Professional Division
      • Jan 2000 - Jun 2004

      - The challenge is to increase the turnover and promote Harman the follow brands: JBL, Crown, DBX, Soundcraft, Lexicon, Tascam, Sennheiser, Neumann.- Reporting directly to managing director- Implement sales support activities- Project team leader- Presentation & workshop - Increase sales in Studios, Broadcasters and MI market.- Take action such like workshops, hands-on-products, trainingWorking in Studio Projects, Installations, Broadcast and PA Rental.Project coordination and installation in Angola-Africa with T.P.A. Angola Television & R.N.A Angola National Radio.

    • Portugal
    • Music
    • 1 - 100 Employee
    • Product Sales & Marketing Manager Consumer Division
      • Jan 1998 - Dec 2000

      During this period as been responsible for expand consumer division in VCE.JBL, Harman Kardon, Nakamichi, Sennheiser, Quad, Ortofon - Optimize revenue and margin expansion through sound business planning- Determine product pricing and business plan target for the category in collaboration with top management.- Design and implement sales support activities (Incentive program to dealers & merchandising).- Implementation strategy in big retailers such like Sonae, FNAC- Presentation & workshop

    • Sales Manager Professional products Broadcast Division
      • Sep 1992 - Jan 1998

      Responsibility project engineering in Broadcasters Project leader and projects managerSpecialist in Audio & RF productsCoordination and team leaderAngola (Africa)InstitutionalGovernment Broadcast Projects - Design, project and engineering 10 Radio Studios FM/AM/MW for Angola Radio National of Angola Project engineering in Angola and installation- Africa for Radio Eclesia FM

Education

  • Instituto Superior Técnico
    Bacharelado, IT & Telecom
    1989 - 1992
  • Cambridge School
    -

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